Tag Archives: viral marketing

ATT, IPhone, IPhone4 – Excellent Viral Marketing for Competitors

I love the IPhone. I owned the first IPhone within 2 weeks of launch and have upgraded to the 3G and then 3GS. As soon as Apple released a new model, I was there for upgrade. Not this time.

I would love to be testing the IPhone4 right now.  ATT has pushed me to the point where I don’t want to extend my contract for two years. Why….ATT’s service sucks.  It has not always sucked. In fact for well over 2 years I enjoyed my service.  Then something changed. I began reporting this situation 6 months ago.

Bottom line .. I want great service at my primary location, had it and now it is opposite that. When I discuss this with ATT the responses are amazing.  Tonight was the icing.  The lady said “the reality is that the service you are getting is what you can expect”  I asked her how much experience she had and she said “my experience level is irrelevant”. Amazing.

So I thought ..well maybe it’s me.  However, when I would make comments about my phone and dropped calls, I would hear …”that is so common with IPhone users.  So I tested that with people I know with IPhones and that is very true. All and I mean all IPhone owners I know complain of dropped calls.

I would love an IPhone4  However, ATT wins…they have worn me out and I am now waiting for Apple to expand to other carriers.  Rumors on line that will be this fall. Regardless of the timing it cannot be soon enough for me.

New IPhone4 owners I am sure you will love your new IPhone and I wish you the best with ATT service.

ATT –  you have had an amazing opportunity to dominate the market. You have benefited from Apple’s success and have not taken notes on how they lead.  Your negative goodwill accelerates. Verizon and others gotta love it. This is a great example of viral marketing for the competition.

Is it too late for ATT?  Not at all ATT could turn this around in a heart beat because customers love the IPhone and they do not like change.

Steve Pohlit

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About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

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