On Line Marketing: The Formula I Recommend And Why

Question: What Is The Goal of  Business Growth Marketing?

Answer: Traffic and Conversion!

What this means is that in order to grow your business with new customers,  there  needs to be  a stream of relevant traffic interested in what it is you offer.  Your job is to move this traffic from interested to “I’ll Take It” !

Question: How do you move people from being interested to buyers?

Answer: In my experience, people become buyers when a relationship and trust is established. Also, for professional services and many physical products, people want to talk to a person before making a final decision. Contact information including an email address and phone number is very important.

Building A Relationship On Line

The process that has worked for me has at it’s foundation a blog.  The blog has a contact capture form with a reason for people to give you that information. Their name goes into a autoresponder system for follow- up messages with value added content.  Value added content can be tips, a link to another blog article, examples of what is working and direct educational material. Each follow on email should have a signature with a link for more information and contact information.

The blog is the home for valuable content or articles that offer valuable information. This can be current news and relevant “how to” information. Offering examples of what is working is another terrific way of offering value. Marketing messages can be in the signature and the article itself can be structured so the reader understands how your offer is a solution for their interests.

In summary, the blog and the autoresponder sequence is key to building trust and establishing a relationship. Links in the blog and emails can direct the reader to a direct sales page or a contact page.

With this foundation in place and continually growing, you now have the source of material for valuable updates using social media sites like Twitter, Facebook and LinkedIn. Social Media is a major tool for helping you build your business.  I recommend you look at your social media network as an asset for your business that will continually become more valuable if it is properly managed.

Twitter

I always recommend using at least two accounts, one personal and one business. Twitter seems to regularly modify how it is enforcing its terms of service. Having multiple accounts reduces the risk of going completely off of Twitter because of an account suspension. However, if you post quality messages to valuable content plus use tweets that have no URL in them that demonstrate you are interacting, they you should not have any problems with account suspension.

Building a Twitter following and managing tweets through that network can be a significant commitment of time. I highly recommend leveraging or outsourcing a lot of this work. My company New Digital Media, Inc. has been established specifically to help you with this.

Facebook

There are three primary channels on Facebook that should be used that do not cost money. One channel is pay per click advertising does cost money. Regarding pay per click on Facebook,  my initial tests are positive. It appears advertising on Facebook is cost effective. More on this in a future article.

The first area that should be built on Facebook is your profile. There are many exceptions to the rule that profiles are to be personal. Currently I do not advise spending time building a business profile as there is a high risk of being deactivated.  Your personal profile can and should have clear links to your business.

My focus has been on building my profile and my friends list is primarily for business purposes. As I approached the 5,000 friends limit on Facebook I created a fan page. While I am not a fan of the label fan page, it is channel for expanding your network and there are no limits to the number of fans. If your goal is to build a fan page for a business (Facebook encourages business fan pages) then I recommend a build strategy that invites friends to a fan page, uses Twitter to promote your profile and fan page and test Facebook ads to build your fan page. I have seen very effective ad campaigns that have built fan pages fast so I know this works. If you build a fan page then you should have a communication strategy for developing the interest of your fans.

Facebook Groups are one of my favorites for building business since once a person joins your group, generally they are very interested in messages related to the topic of the group. For example, I have the group Build Business Profits on Facebook which ties into the theme of this blog as well as my social media blogs.  The feedback I receive from messages sent to this group as well as several other targeted groups I have built is consistently positive.

Other Social Media Sites

I highly recommend using YouTube and I have done  a lot of YouTube work in the past and will be stepping up my YouTube activity again this year. I also recommend LinkedIn  There are many other social media sites and I have some work being done on a handful of other sites. However, with the growth in Facebook and Twitter I continue to concentrate on those two. Up and coming and closely being watched is Google Buzz.

The Number One Key Success Factor

While I am always building my social media network and the network for clients of New Digital Media, Inc. the most valuable asset in social media is the quality of information offered in articles and personal communication.  With my own accounts and those of clients there is always a focus of adding value and blending with personal messages.  I have no automated messages flowing through Facebook and I am paying increasing attention to the balance of non automated messages on Twitter.

Related

My focus is having people connect with me on my offers. This is what I always advise clients as well. Consistently there is contact information with articles, contact name and email forms feeding an autoresponder with an email message sequence and published phone information.  This is fundamental internet marketing.  There is always more including search engine optimization,  search engine pay per click, squeeze pages and more. However with a consistent focus on building a relationship with people who are interested in your products and services, you will be able to stay focused on those on line tools most effective for your business.

Then there is off line marketing which is a topic for another article.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

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Facebook

Linked in

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727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

Carl’s Jr. Very Effective Use of Social Media, Internet Marketing, Video, More

Carl’s Jr. has over 1100 locations with 772 in California. They have no locations in my current home state of Florida. However, because of my business consulting experience in the restaurant industry along with a controversial video commercial released by Carl’s several years ago, I became aware of this restaurant business. I learned it was  founded with the purchase of one hot dog cart for less than $500  in 1941.

While reviewing a Facebook  application recommended by a friend I noticed an ad on the site for Carl’s.  Of course I remembered the original video that was absolutely outrageous and wondered if they had posted it on Facebook.  (They did not.)  What I did notice was they have almost 68,000 fans, they are promoting a new sandwich, offering an incentive coupon and their fan page wall is extremely active.

I went a little deeper and clicked to their website.  I stayed there maybe 5-8 minutes watching all their video commercials. They are very entertaining. I registered for their newsletter. The visuals, sounds and messages of the videos and the images of the graphics are terrific. If there was a location nearby I would be a customer.  I also feel that the next time I visit the West Coast I will look them up. Their presentation is that good.

Carl’s Jr has links to Facebook, Twitter, YouTube and Flicker on their website.  I am not sure if they have expanded onto other social media sites. If  asked I would  recommend they be on every major social media venue. Clearly the visuals and sound are huge assets for their messages about their food.

Food isn’t the only attraction as evidenced by one YouTube video with Audriana Partridge in a hot gold bikini eating one of Carl’s Jr.’s famous sandwiches. This video has already been viewed over 545 thousand times with most others by Carl’s Jr.  being viewed in the range of 20 thousand.  Think about the value of one YouTube video being viewed over one half million times.

I did a brief review of Facebook to see if key competitors are using social media. Facebook members have activated McDonald’s and Wendy’s fan pages. Neither company seems to have an active Facebook presence.

I am a major advocate for using social media to build business profits. But here is the key as demonstrated by Carl’s Jr.: you have got to have a hook.  Carl’s is kicking butt in their ads for size, quality and price vs. McDonald’s.  Then they add amazing visuals, incentives, and are definitely on top of their game when it comes to strengthening social relationships.  So they are hitting on all cylinders including the use of a well toned body wearing little excited about a huge order of food. What an amazing contrast and Carl’s Jr. pulls it off marvelously just as they did a few years back with a famous celebrity promoting their food wearing near nothing on the hood of a car.  It was amazing.

On video and in pictures, Carl’s Jr. looks like  great tasting food. I assume that is the case with more than 1,100 locations. Of course that is key for sustained growth in same store sales as well as sustained growth in the number of locations. Somehow I suspect the food experience is great and I will confirm that one of these days. If you have eaten at Carl’s Jr. please share your experiences including what you ordered.

Great  example Carl’s Jr. of executing very well on fundamentals.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

Build Profits on Facebook

Build Profits is  back on Facebook.  This group was originally started in mid-2008.  Early morning on July 8, 2009 the original group was compromised. Within Facebook’s system, the practical solution was to shut down the  group and restart.

While being absent from Facebook, the strategy for the new Business Profits Facebook Group was modified.  The scope of what will be presented to members of this group will be totally awesome. Build Profits will cover all proven proven principles, processes and tools  for building profits and building business asset value.

Some of the information on tools and techniques for Building Profits  are fairly new when placed on the “business knowledge” timeline. For example, members will receive proven social media network and social media marketing guidance. Yes I will  include how to use  Facebook, Twitter, LinkedIn, YouTube, blogs and more to Build Profits. You will also always be reminded of the one certain measurement of how well you are building business profits and business value.

I am passionate  about the fundamentals of business and the tools we have.  I am also very passionate about how Universal Laws apply to all areas of our lives and yes that means business.  Members are in for a wonderful ride. Membership is free and all you have to do is go to this Facebook Link and join us.

I hope you join us. I would love to experience the contribution of your energy, experience and  wisdom.

This is the link Build Profits on Facebook

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

How To Use Social Media To Grow Your Business

How To Use Social Media To Grow Your Business

The tools available to market products and services are numerous. Direct response marketing, Internet marketing, brand awareness campaigns and more are all labels for marketing programs. In every case, the goal is the same…increase revenue and profits.

My experience working with companies to grow profits is extensive. (Click Here for my resume)  I have developed my views on marketing from actual experience implementing programs, monitoring the results and continuously testing ideas to improve response rates and profitability. Social media is phrase representing an ever increasing number of places people congregate. Social media marketing is just that..marketing to people using social media sites.

There are a number of credible people holding seminars, selling courses and offering consulting on how to do social media marketing. My recommendation to business is to  focus on your business.  My company will build your social media network and I will work with you to develop and implement your social media marketing program. These are two very distinctly separate tasks.

How we build a social media network  is based on my actual results in developing several of my own business ventures and providing  these services to clients. I have personally done the social media work staring February 2008 .  Since that time I completed the detailed steps. I will highlight some of them in this article. From this experience I  recommend what steps you should leverage to others and the tools I feel are a must have for developing your network. This is for people very serious about using social media as a business building tool.

Key Marketing Principle Reviewed

Marketing is primarily about attracting traffic to your offer and converting that traffic to customers. Many know this. Most ignore it. I never ignore it. For clarification it is not just any traffic but relevant traffic. What does relevant traffic mean? It means people already interested in what it is you have to offer.

The late Gary Halbert said if you are selling hamburgers, he would rather have a starving crowd than all the positioning of signs, building, location and all of the other things we normally address in marketing a physical product like hamburgers. It is every marketer’s dream to have a starving crowd. I am no different. The starving crowd is not right outside my door. I need to find them and so do you.

The Cloud

My view of the cloud is simply an image of all the people using social media sites like Facebook, Twitter, LinkedIn, MySpace, etc. So when I use the phrase the cloud that is what I mean.

The Goal

Return on investment in time and money is the goal. Sure I work on projects and products where I have expertise and interest. Sure I do things out of curiosity without having any monetization objective, but most of what I do is to drive profitable revenue doing business where I have a high personal interest.  When I do this well, I am compensated by the marketplace for providing value. For me spending time on what I enjoy is not work. However, unless there is income flow, my enjoyment of a an area of personal interest is going to expire. Having said that I will encourage you to make sure your attention span is long enough to allow your business to develop.

To achieve the monetization goal I am  developing as large a portion of the cloud as possible that I can reach. I then continuously send messages intended to invite people I am reaching to consider my offer. Related to this goal is my objective to at also have as many people as possible give me their contact information. That action  tells me  there is some level of interest in what I am offering. For those experienced marketers reading this I am not sending out selling messages. All of the messages are indirect intended to create an interest in wanting more information. Many flavors of messages are used and I am always developing new ones to test.

The Specifics

The work is done by my company New Digital Media, Inc. I work with all clients directly. When the scope of the work is defined some of the tasks that I previously have done personally are leveraged. The staff working with me is very experienced and they actually develop their own network which I encourage. We share social media network growth tips.

Our primary focus is on growing Twitter and Facebook accounts. Within Facebook we work with clients  to grow friends and when friends are at a certain level we build a targeted group. As  a  group is being built we implement a messaging strategy to the group. We are gradually expanding our focus into several other social media sites. However, for now Twitter and Facebook is out primary focus.

The goal of the network is to drive interested people to a landing page or a product sales page. As appropriate, we advocate the destination to be a blog article.  As articles are added they serve as destinations for new messages to the network. In certain cases we will promote a client through our own network which is quite large.

We use a combination of tools to assist us in growing accounts. Most of these tools are used with Twitter. There are no automation tools we use to grow Facebook friends and groups. We use an automation tool to assist us with posting messages to Twitter and Facebook. This tool has the capability to post messages to LinkedIn, MySpace and more.  The primary tools we use and recommend if you are doing this work yourself are:

Hummingbird for growing Twiter followers

Tweet Later – message management

Tweep

Instant Capture Pages

Blogs – WordPress format exclusively This Site Shows You How To Set One Up – Free

Autoresponder – Aweber

Web Hosting – Host Gator

Each person in the company uses at least two computers. It is not practical to run our automation tools and do our other work on one machine. This can be done but it will affect productivity by at least 50%.

Effectiveness

The following Twitter accounts were developed in six weeks. digialmediabiz 9735 followers. buildprofits 8694 followers So those are a couple examples of  accounts growing.

Size of our total network – very large

On Facebook we grew the group Deliberate Creation to over 2,500 members in three weeks.  This happens to be a very niche market and we were very pleased with how rapidly this developed.

Return on Investment – we have numerous success stories for ourselves and for clients.  However, it has taken quite awhile to systematize what works. Additionally, we are constantly monitoring the rules of the social media sites as they can change and we want to be in compliance.  For these reasons, I highly recommend looking at our company to help you grow your network which allows  you to focus on growing your business.

Based on Twitter’s current algorithms we can build an account to 10,000 followers in about two months. Facebook has a limit of 5000 friends and it can take 6 months or longer to hit that level. Remember once built, these assets are in place for multiple  purposes.

Personally my network is used to market consulting services, New Digital Media  and several other ventures. I noticed the most significant improvement in what we do once I developed  a laser beam focus on our objective and finding the right staff. Both are in place. The difference between my company and most of the people who are experienced, is we do it for you and hand over the results. Along the way we teach  you so you are in a position to continue the process or have us continue. If you are a large company, I will teach your in-house staff how to do this.

Fees and Referrals

Our fees are quoted for each client. I pay referral fees that average 15% of fees collected. This percentage varies depending on the scope of work performed. Currently we have capacity for a limited number of clients.  With the marketing we are now doing to create awareness of our services, the door for new clients may close quickly. If you are thinking about working with us, I suggest you contact me now.

Contact Information

Steve Pohlit, President
New Digital Media, Inc.
727-587-7871
Email

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Steve Pohlit

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

WSJ Reports Twitter Success Stories and Misses The Mark

The WSJ reports Moonfruit went from 400 followers to 47,000 followers in about a week using a contest that became popular and viral fast.  Other similar success stories were reported.  When you read this article Click Here  For The Story I suggest you consider the missing link. Now in all fairness the link may not be missing in the examples reported. However, this key success factor was not addressed in the article.

The Missing Link

Think of a funnel. This story is about using the incentive of a contest to reach out into the cloud of a very popular social media site which of course is Twitter. This strategy was very successful in that the number of followers increased rapidly. However, followers have no value unless they are people interested in your offer – the offer for products and services that earns you money.

Followers need to be converted to a contact data base where you have their name and email contact information.  That step is moving followers through the marketing funnel. Now that step can be bypassed if a follower goes directly to your offer and buys. At that point you also have their contact information.  Again the goal is to develop this contact data base so you can communicate with these people who have said they are interested in who you are and what you offer. That communication then is intended to further cement the relationship and when the person is ready they will buy. You have not idea when they will be ready so building the relationship is the key.

In the current environment there is an opportunity to move people from followers to a contact data base where you can message them and by pass the email system. That option is to move them into a group on Facebook. There is an inherent limitation to that in that Facebook limits group size for sending messages to 5,000 people. Many people are setting up fan pages which do not have the limitations of  a group. However, messages to fans currently are not sent to their Facebook inbox which is not as effective as groups.

My advice is to use the assets of social media with the goal of developing your own asset which is your customer list and prospect list.  Then there is one more thing: communicate with them.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

If Your Twitter Account Has Been Suspended – Read This Now

Sunday, July 5th, 2009: A lot of people with legitimate Twitter accounts are currently suffering from having their accounts suspended (late Sunday afternoon).

It is not TweetLater’s doing or fault. So, please do not submit a TweetLater support request about it.

We just heard back from Twitter via email, and they said : “Spamcloud hit. We’re working on restoring accounts.

We just need to be patient. The suspended accounts will be restored.

Update: We have no idea exactly what a “spam cloud” means. It is probably Twitter staff lingo for a massive spam attack.

Update: We have seen during previous spam attacks that Twitter tends to shoot first and ask questions later and indiscriminately lay down carpet bombing when their system comes under a spam attack. A lot of innocent-bystander accounts get massacred in the process, which they then have to restore afterwards. This is most likely what has happened again.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

USA Today Reports on How Businesses Use Twitter To Communicate With Cusotomers Plus My Published Comments

USA Today published an accurate article today based on my experience. This article is on how an increasing number of companies are using Twitter to communicate with customers.  I am connected with a number of the companies referenced in the article and have seen how they are using Twitter and other social media sites.  Like the USA today I think they have it more right than wrong. I also know the vast majority of businesses have no idea what social media is or how to use it.

I think it is important to establish some credibility when publishing a point of view on social media. I have included here my comments that you will find connected with the USA today article.

Click Here For The Full Article.  My comments that are published there also follow:

———————————–

My experience with social media started about 14 months ago with Facebook and extended to Twitter and others about 6 months later. My sole purpose was to understand how to use social media for effective marketing. Effective marketing is building trust, authenticity and transparency.

This article is right on siting a number of companies effectively using Twitter and other social media services. Twitter is a very effective service for me as it is an integral part of building several businesses. Manifest Mastermind, http://manifestmastermind.com has been build entirely using social media. A recent large business consulting project is a direct result of using social media. My consulting practice is presented on a blog and includes YouTube video at http://irconsultinginc.com

There is work involved in all of this and the work needs to support a strategy. I feel the people who question the usefulness of the tools don’t understand them and don’t do the work.

Steve
http://stevereports.com

BTW my social network is now large. If you have a product or service you would like to market, you are welcome to contact me.

Help Others by Adding To This Article Using The Comment Section

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Steve Pohlit, Expert Business Consulting

IR Consulting, Inc.

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

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This Week’s Most Popular Re Tweets RT

It is helpful for me to know what tweets people enjoy the most. The best way I know is to monitor what my followers are re-Tweeting. Here is what I noticed this week. You are encouraged to Tweet this article and follow me on Twitter http://Twitter.com/stevepohlit

Also – if you have a favorite Tweet from me or anyone add it to the comment section here along with your @twittername  and I am likely to Tweet it to my network of over 23,000 people.

Top re-Tweets for the week ending June 7th

Most Popular re-Tweet Is This Quote:

“A bird doesn’t sing because it has an answer, it sings because it has a song.” Maya Angelou

Next Most Popular

How to backup your WordPress blog http://TwitPWR.com/backup/

“You are amazing. Expand by connecting with those even more amazing than you. How do you do that? Allow yourself to attract them.” Steve Pohlit

Other Popular Tweets

Is your business in a crisis and what to do if it is http://TwitPWR.com/mgmt/

Lots of detailed work connected with social media marketing. Understand it and leverage it. Start here http://jijr.com/hhMJ

Twitter Tip 1: if you want your message to be RT then keep it under 120 char

Twitter Is Hot, Avoid The 7 Deadly Sins http://TwitPWR.com/twittersins/

Executive ability is deciding quickly and getting somebody else to do the work. Earl Nightingale

Your life’s work is a statement of who you are. If not, why are you doing it? CWG

More About Social Media Marketing

Learn how to use social media for marketing.  Click Here and register at Social Media Source for the free course or Email Brian for information on the Social Media Marketing course he is offering.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

IR Consulting, Inc.

Email Me, Steve Pohlit to schedule A No Obligation ConsultationOn Building Your Business Profits.  Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis 

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Join My Fan Page on Facebook

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How To Increase Business Profits by 30% or More in 90 Days or Less

Social Media For Building Business Profits: Part 2 The Big Three

Social Media In Plain Terms

Social media as an umbrella phrase includes sites and services that facilitate interactivity and community. In that regard blogs and email marketing are included. In fact both are an integral part of the marketing funnel. 

This series is focused on using the newer and emerging services for business development. The big three are YouTube, Facebook and  MySpace in that order. Fast risers are  Twitter and LinkedIn. Currently if you placed your social media marketing attention just on those, there still  would not be enough time in a  day to manually optimize the benefit of these sites. To develop and implement a business development campaign in most cases requires  an effective system that includes automation and leverage of very specifically defined tasks.

Which Site Is Best For Finding Your Target Audience?

All of them!  Look at the numbers.  Twitter which has moved into the 47th highest traffic spot according to Alexa as of the date if this article has an estimated 6 million users. If you have a business then your target audience is there.  Your audience is also on Facebook, MySpace, LinkedIn, YouTube and many more sites. 

I suggest stop analyzing this until the cows come home and get to work.  The key is knowing how to properly use each account and attracting your target audience to your landing page, blog or website.  How you use Facebook is going to be different than how you use Twitter etc. All most likely are going to be linked and you will be using one of several applications to update multiple social media accounts through one interface. http://ping.fm is a popular one that works very well. 

Twitter

Twitter is particularly unique since each person has 160 characters for a profile biography and is limited to 140 characters per message.  It is also unique since according to Alexa most people stay on the first page of tweet flow (message displays).  This is a message ticker tape system. The newest message is posted at the top of the page and that pushes the last message on the page off.  

Many people focus on growing a large number of followers. The key is followers who are your target audience.  So how do you know that?  Start with Internet marketing 101 principles which is a clear definition of your target market.  Then what are the primary keywords related to your target audience?  Using the search function find out who is tweeting about those topic and follow them. You can expand this by following their followers. 

Balance Twitter followers and following by going to your View All Following screen and then looking for those people that do not have a direct message link. You can only direct message people if they follow you.  If after a few days someone has not followed you and you are attempting to balance the ratio, click delete.  There are some people and services that do not follow much at all but their content is valuable.  That is your choice.

More Twitter Tips in future additions. For now this will get you started and will help experienced users.  Again this is written with the goal of building business revenue and profits using social media. 

Marketing 

There have been no fundamental changes in the principles of successful marketing.  In order to convert targeted traffic into sales there must value and you must effectively communicate the value.  Start with your funnel and using Twitter as example.  You are forming  a relationship with your target audience.  Your tweets should have value. If they constantly scream buy this or that, your efforts will be futile and are likely to get you banned. 

Next

In the next article in this series I will take a closer look at some of the features, benefits and pitfalls of specific social media sites. In the meantime, every day you spend thinking about this or trying to figure it out on your own, is a day where you are not optimizing your sales that are possible using traffic from  social media. I  suggest you get started now by emailing me.

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.  Need more customers?  Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.

Link To Part 1 of  This Series

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Steve Pohlit, The Profit Expert

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How To Increase Business Profits by 30% or More in 90 Days or Less

Summary of Twitter Trends and Benefits by Jeff Walker

This email from Jeff Walker is an excellent summary of Twitter and is republished intact including all links. The only question is with over 7,500 followers why is Jeff only following 1%  back?  I really don’t see how not following people is in the spirit of social media. I welcome comments on this topic.  

To The Point:  Here is Jeff’s article which is very good.

You’ve probably heard of Twitter by now. It’s the
latest thing that all the cool kids are playing
with.  🙂
 
And it’s also going to be an absolutely HUGE
business tool. In my opinion, we’re literally just
seeing the very tip of the iceberg.
 
I’ve actually been active on Twitter for almost
two years, and I’ve been watching it very
carefully during that time… it’s been evolving
VERY quickly, and the pace of that evolution just
keeps increasing.
 
(You can follow me on Twitter at this
 
So here’s what I’m seeing on Twitter right now…
 
Real world celebrities are showing up on Twitter.
One person that I’ve been watching is Lance
Armstrong (it’s a natural since I’m so into
bicycling)… Lance joined Twitter just a few
months ago, and he already has over 233,000
followers.
 
This summer when he races in the Tour
de France, I’m sure his Twitter updates will be
mentioned many times during coverage of the
race… and all of a sudden Twitter will hit the
mainstream.
 
I’m predicting that Lance will have over 1 million
followers by the end of July.
 
And other celebrities are already taking notice.
When they realize that they can build a following
that they can control directly (ie, they don’t
have to depend on mainstream media) AND that they
can monetize that following in various ways…
well, look out. We’ll soon have every movie star,
TV star, rock star, and athletic star on Twitter.
 
Naturally, all their fans will follow.
 
Are you starting to see why I think Twitter is
going to be huge?
 
Now a few important things:
 
1. Lots of people say they don’t “get” Twitter.
Maybe you’re one of them. I suggest you just go
ahead and sign up (it’s free), and then start
following a few people. You’ll catch on quickly.
 
 
2. It’s the functionality behind Twitter that’s
important… and will continue to be important.
Whether Twitter.com is the ultimate winner, or
whether some competitor comes along and beats
them, this type of site will be a long term
winner.
 
 
3. You want to stake out your spot on Twitter –
it’s clearly a viral tool. The bigger your
presence on Twitter, the faster your presence will
grow. So if you haven’t started building your
Twitter following, then start doing it RIGHT NOW.
 
 
4. There’s lots of self-appointed “Twitter Police”
out there that think they know how Twitter should
be used. The reality is that there’s a hundred
different ways to use Twitter… so experiment
with it until you find the way you want to use it.
 
 
5. There’s a TON of third-party sites and software
programs to use with Twitter. They can make the
site a lot more fun and useful.
 
The one that I think is most important and useful
is the search function at
http://search.twitter.com – you can use that to
track what people are saying about you, or your
company, or your competitors. It’s awesome,
instantaneous feedback.
 
 
6. If you want to get up to speed fast on Twitter,
you should check out TwitterPower… which is a
brand-new book by Joel Comm. You can get it at
Amazon.com at this link:
 
 
 
(By the way, that’s NOT an affiliate link.)
 
 
7. Remember… follow me on Twitter – I put up all
kinds of cool things there, including some insider
breaking news stuff. Here’s the link:
 
 
 
8. Oh yeah… Twitter can be very addicting. Try
to limit yourself to small doses. Set a timer when
you check Twitter – give yourself 5 or 10 minutes.
And don’t blame me if you get completely addicted.
 
 
 
best regards,
Jeff
 
Courtesy of Steve Pohlit
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