During this Google Hangout you will learn 22 ways your book helps you make a lot of money without even selling one copy. This presentation addresses all major barriers to book writing and publishing. Alan Bechtold is an expert publisher, editor and marketer. This was a great wake up call for me to implement more of his 22 points and publish my second book. Get your paper and pens ready you are about to experience some very valuable information.
The Exact Steps To Building Sales and Gross Margin
You must first know the customers and products that account for 80% of your sales and profit. Please note that this required in-depth analysis of product sales and gross margin by customer. For some companies they may have a select number of customers that account for a large percentage of the revenue but do not account for the same percentage of profits.
Once you have this data then it is a matter of implementing programs to increase sales (see bonus below). Do not ignore gross margin. You cost of delivering a product or service to a customer could possibly be reduced with a resultant increase in profits, pricing may need to be adjusted or both.
Bonus Note: There are only three ways to increase sales:
1) sell more to existing customers
2) increase the transaction size of sales to existing customers and,
3) acquire new customers.
Also please note that increasing sales does not mean that profits will increase at the same rate or at all. For example, it can cost you more in the first year to acquire a new customer than that customer brings in first year profits. If that is the case you might be asking why would you do that. You might do that if the lifetime value of the customer exceeded the cost of acquiring that customer by enough of a margin to make it worth you time, money and energy.
Recently I completed this exercise with a client and directed the sales manager to schedule a meeting with the largest customer. The purpose of the meeting was to negotiate higher prices. The meeting was successful and the client realized an immediate benefit to profits as a result of this work. The effort was then extended to remaining customers and this client went from a break even profit model to earning 7-9% net income before tax on sales volume of approximately $12 million. Does the process work? It works every time.
|Steve’s Law of Growing Market Share Part 1:
If You Use Half The Tools Available For Growing Sales and Gross Margin You Will Be In The Top 20% of Companies In Your Industry As Measured by Annual Sales Growth.
|Steve’s Law of Growing Market Share Part 2:
If you use 90% of the tools available to you for growing market share and profits, you will achieve elite status. If you consistently use those tools each day, week and month, you will maintain elite status and be healthier and happier along the way.
May You Achieve Success Beyond Your Most Amazing Dreams
How To Double, Triple or Even Quadruple Your Business Profits
Toward the end of November I began positioning our clients for a fast start to increased results in the next year. Each person was assigned the task of preparing the detailed business plan for 2014. Of course I am guiding them on how to do this and I am being guided by my coach and mentor Meir Ezra.
There is a lot of foundational material behind the following outline that includes seminars, courses and more. As you read this understand there is an exact process to follow and that leads me to the one statement that when I heard Meir first say it in November 2012 started a whole new journey for me. That is: “if you follow the process, you cannot fail!”
Step 1: Write The Plan
With every client we move along a gradient scale. What that means is every person has different levels of experience and their plan will mirror their ability to implement. Regardless of experience, every client needs to have a very clear starting point backed by data. The data for established companies will include the history of sales, gross profit, expenses profit, cash and more. The data tells us the condition of the business. With that definition we will apply the right formula.
Clients just starting their business are in a non-existent condition for that business so the first step is for to make themselves known in the market place. Clients with weakening performance are in a danger condition and the first step for that condition is for the owner to by- pass key people and routines. There are six primary conditions and related formulas. The conditions apply to the company and to positions in the company. Graphing the data gives us the condition. Once know we know what to do – apply the right formula.
Know your condition as you move into 2014 so when you define your performance targets you are already implementing the right actions to achieve the targets. The performance targets include all major statistics: sales, profit, cash, debt, owner’s reserve as an example. The plan needs to address scope of business. For example we have real estate investors now expanding from doing their first residential deal to looking at multi-family buy and hold, being a referring funding partner, new construction and more. They are moving along the gradient scale. We have a client with a retail business now looking to expand the product offer, add an online store and open new locations. Candidly with any of these people if I would have begun to paint the expanded picture when I first started working with them they would not have believed it and they likely would have become stuck.
At this point clients are at the stage of the plan being an operating plan. We are currently looking at a near term horizon which for most is the year. For most a more strategic view is still emerging . Right now what is most important is for each to achieve their income goals as that will fuel strategic development.
Company targets are measurements behind the company plan. The company plan and targets are supported by sub-plans or mini plans. The mini plans have scope of business and targets. For example the retailer has a plan and targets for his main location and a plan for the online business and new locations. The real estate investor has a plan and target for the total business and mini plans for the residential buy fix and resale segment, the multi-family buy and hold segment and so on. Another client has plans for providing tech services to different market segments like home based businesses, businesses with employees, professional service firms, restaurants and more. The key is to have a specific mini plan for each segment or niche where you are developing business. Like your company operating plan the min-plan has specific performance targets.
This outline is very similar to the detailed material presented in my book Building Business Profits Fast The difference now is the additional information on defining conditions of the business and positions and apply the right formula for the condition. Since many reading this may not understand completely the condition part of this outline I recommend defining your company and mini plan targets with a huge emphasis on programs to nurture existing customers and massively expand through effective marketing and PR for new customers or deals.
Program your annual company and mini plan into monthly and weekly plans. For our tech services client we have daily income targets. We are moving in that direction with our retail products store client and professional services client.
Step 3 Define Daily Targets for Each Task
Define the daily tasks that must be done to achieve the weekly and monthly targets. For example a number of daily tasks for every client are in the category of marketing. Real estate investors are calling realtors and other people connected with properties. A professional services person is calling prospective clients or people who may be connected to prospective clients.
Normally email marketing and social media marketing is part of the tasks that are performed. The key is a clear definition of the number of calls, the number of emails, the number of postings to groups on Facebook or LinkedIn as an example and the number is targeted by day. We have an excel spreadsheet set up for this that we call Target and Statistics.
Once set up for the week, there is one more action that is the key to achieving the targeted tasks and that action is scheduling the time on the calendar for getting the tasks done. This one action usually improves productivity by 50% or more.
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May your success exceed all your dreams and desires
I received this email today and paused to reflect on the passing of a legendary man. He helped me. Thank you Jay.
On October 10th 2013 at 4:36 am, the world lost a bright light. Jay Conrad Levinson, the “Father of Guerrilla Marketing” passed peacefully on to his next great adventure while at his home in the loving arms of his wife, Jeannie Levinson, and surrounded by family after a two and a half year battle with Myelodysplastic Syndrome (MDS) a cancer of the bone marrow.
Jay was the author of the “Guerrilla Marketing” series of books. Guerrilla Marketing is the best known marketing brand in history, and has been named one of the 100 best business books ever written, with over 21 million copies sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages, and are required reading in MBA programs worldwide.
Jay was born in Detroit on February 10th 1933 to Robert & Sadelle (Cohen) Levinson and sister, Myrna (Levinson) Pope, raised in Chicago, Graduating from Hyde Park High School, He was an avid White Sox Fan and a pitcher in the Minor Leagues. He served two years in the US Army Counter Intelligence Corp. His genius level IQ earned him membership into the Mensa Society. Graduating from the University of Colorado, his studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson as Senior Vice President..
A winner of first prizes in all the media, including the both the Cannes and Venice Film Festivals, Jay has been part of the creative teams that made household names of The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, Mr. Clean, Charlie the Tuna, Snap Crackle Pop, Tony the Tiger, the Jolly Green Giant, and Rolling Stone Magazine to name a few. In the 60’s he had the most ads running on TV at any one time.
Jay also worked closely with Hugh Hefner to help the marketing launch of Playboy Magazine and the first Playboy Mansion in Chicago.
In 1971 Jay left the corporate life and moved to the San Francisco Bay Area where he lived for the next 35 years. A proponent of work/life balance, he prided himself on earning a healthy living working only a three day week, while writing and teaching others how to do the same. He usually spent his four day weekends following his two favorite passions (other than writing) white water river rafting in the summer, and snow skiing in the winter.
In the early 1980’s, seeing the need for small business and entrepreneurs to be able to compete in the marketplace against huge Fortune 500 companies, Jay created Guerrilla Marketing and taught it for ten years at the extension division of the University of California in Berkeley
Young students in his class included the likes of Steve Jobs, Bill Gates, Michael Dell and Larry Ellison among others who went on with the marketing skills they learned from Jay to became legends in the upcoming computer and tech industries.
Entrepreneur magazine called him one of the foremost business marketing experts in the world. Jay has written over 100 business books. He and his wife, Jeannie co-authored several books and traveled the globe together speaking to students, entrepreneurs, and business large and small.
He was especially honored as being a national hero to many emerging Eastern European nations, who credited his writing of free enterprise, with helping them with the skills needed to break free from the Iron Curtain.
In 2004 Jay and Jeannie sold their home, bought a Luxury Motor Home, towed a Jeep, and spent the next few years “Full Timing” in their RV as they criss-crossed the country visiting national parks and grandchildren along the way. They eventually settled down in their lakefront home in DeBary, Florida, just outside Orlando, close to many of their grandchildren, which they called their own personal Disney World.
Jay Conrad Levinson lived a life that changed the world and touched profoundly the lives of everyone that knew him
On October 20th 2012, a memorial service was held with his family and many of his friends aboard the St. John’s Rivership, honoring his request to have his ashes sprinkled across Lake Monroe where he lived.
He also has some ashes sprinkled in the Sonoran Desert, one of his favorite places on Earth, along with some ashes sprinkled with a planting of a memorial tree in his front yard by his grandchildren.
And finally, as a world traveler, a portion of his ashes were placed in a bottle and set sail in the ocean along with his picture, biography, and a letter from his wife, asking anyone who finds him to take a picture and email her, telling where he was found, and then sending him back into the ocean to continue on his grand journey.
Jay is survived by his wife, Jeannie Levinson and five children: daughter, Amy Levinson (Dean Worgan); daughter, Ginger Adkins (Frank Adkins); son, Jeremy Huffman (Samantha Huffman); daughter, Christy Huffman (Tara Wenig); son, Joshua Huffman (Marissa Cart).
Grandchildren: Sage Scofield, Seth Pickett, Thurston Smith, Austin Adkins, Blake Adkins, Cali Adkins, Michelle Staruk (Michael), Steven Livernois (Kelsey), Heidi Livernois (Edgar), Elexa Hussien (Moe), Hayley Huffman (James), Zachary Huffman, Jon-Thomas Huffman, Ava Huffman, Alyssa Huffman, Leighton Huffman, and Caden Huffman.
Great Grandchildren: DeMarcus Johnson, Daute Johnson, Darren Johnson, Landon Staruk and Ethan Willard.
Nephews: Robert Pope (Aga), George Reskin (Peggy), Glen Reskin, Larry Meyerson (Debbie), Mitch Myerson,
Nieces: Gina Mandell (Joel), Nicole Wagner (Eric), Melinda Miller, Corliss Meyerson
Beloved Pets: Llaso Apso puppy, Monroe and Siamese kitty, Marilyn,
…and countless extended family, friends and colleagues who will all help carry on his wide-eyed excitement for life and his legacy of love.
All the best…
Jeannie & Amy Levinson
PS: We are now in the process of forming an advisory board for Guerrilla Marketing International, to seek guidance and leadership. To preserve, protect and grow Jay’s legacy, we’ve chosen one of Jay’s dear friends publishers, David Hancock of Morgan James Publishing to act as the director of this advisory board.
Take This For A Test Drive – FREE Coaching Session Click Here
Guaranteed Results Is A Bold Statement.
Let me be even more clear. We will agree on a financial performance target in the next 3- 12 months and you will hit it. If you don’t then we keep working until you do or you say stop and I will refund your money.
- You have a business with many employees and while you are working night and day your personal income is shrinking. No Problem
- You are an entrepreneur and you want to get off to a fast start – maybe (I know God forbid) you are excited about MLM No Problem
- You are an international company with many complex issues. No Problem
- You are a real estate investor who has been taught by all of the Gurus and you are having difficulty finding or getting a deal done. I can offer a special program for you in Tampa Bay and Chicago where we guarantee you will do a deal and make money.
- You are looking to buy a business or thinking of selling one. You will be well served by talking with me. I have a lot of experience in both sides of the transaction.
- Send me an example of your situation and I will confirm I can help you or not.
I Understand The Weak Promises and Guarantees In The Market
They are offered with so many conditions that there is very little chance of you receiving your money back WHEN you are not happy. I have only two conditions:
1. We jointly agree on the daily weekly targets that will absolutely be measured
2. You complete the agreed upon work.
If you do these two things, you cannot fail. To start I need information from you so I can determine if you qualify. Part of the qualification process is a complimentary coaching session. During that session you will receive 1-3 ideas and tools that will instantly mean a huge difference in results. So if we are not a good match, you will still have my most powerful tool for getting results. Please Click Here to start
The Only Thing That Matters Is Your Success
Since This Video Apparently Sucks I Am Offering You My Book Free Plus A Free Coaching Session Just Register Here
Hi when I did this video I was so elated. I thought literally thousands of people would want to see to watch and take action on what was presented. Well the results suck. As I republish this 32 people have watched it and that includes me clicking on it nearly 30 times. I don’t know what I did wrong after all I have only been marketing on line for about 18 years.
Do me a favor and watch this – it is pretty short – 2 min and 46 seconds. Please share your comments about the video and this offer.
May your success exceed your most amazing dreams
I have been blessed by all those who have taught me through example, personal guidance, in books, lectures and more. In celebration of me being here I want to raise the bar on what I am offering that will help you. Here is my offer
1. For today only all who register at http://buildingbusinessprofitsfast.com/ will receive a free copy of my book Building Business Profits in PDF form The hard copy is selling on Amazon for $14.97 Tomorrow morning all who have registered will receive the PDF version at no charge. The bonuses alone are worth more than $1,000. You must register today or at least before tomorrow when I send out the book. After that the deal is off the table.
2. I am repeating my complimentary coaching offer only now I am increasing the time – I am doubling it to almost an hour. If you are interested you still must prepare and schedule. Here is the link to begin: Click Here This double my time offer comes off the table on November 12th. This one session is likely to make a huge difference in your results in 2014.
Please comment if you like this.
We Are Teaching
What determines income – it is not what you think
The precise way to expand your business and life – you will be amazed to discover if you follow the processes you cannot fail.
Exchange In Abundance and many other principles that likely you do not know and are essential for your prosperity in your work and in your life.
What Is Exchange In Abundance?
You will learn at The Genius Tour there are four kinds of exchange. Exchange in Abundance is one of them and is the most important. Exchange In Abundance is behind all success. It simply means doing more than what is expected. For example, in business when someone buys your offer you give them more than what they paid for.
Where Are The Events and How Do We Deliver Exchange In Abundance?
First – How The Genius Tour Delivers Exchange In Abundance
1. Valuable content for two days – no pitch fest.
2. You are paid the entry fee of $99 for every person you bring. Bring one registered person and the payment to you for this person covers your cost of registration. Use this as a money maker by bringing more people.
3. You become an instant partner in the business model of Guaranteed Prosperity which is the parent for The Genius Tour. This is significant and I will explain in more detail when we meet at an upcoming event.
The Genius Tour with Meir Ezra is unlike any other event or seminar you have ever attended because it will expand your knowledge in way that you have likely never experienced.
Coming To A City Near You All Events Start At 9AM
Toronto October 11 and 12
Atlanta October 19 and 20
Phoenix October 26 and 27
Dallas November 2 and 3
San Antonio November 9 and 10
Portland November 16 and 17
Houston November 23 and 24
Las Vegas December 7 and 8
Ft. Lauderdale December 14 and 15
Meet Our Teacher, Mentor, Coach and Friend Meir Ezra
Do You Have Question – Would You Like More Information?
Author of: Building Business Profits Fast
Meir Ezra Div4 Exec Including:
International Business Turnaround and Development Consulting
Real Estate Investment Consulting
This is about my search for My New Honey…today I am launching My New Honey …my intent to attract the love of my life going forward. I am not in a relationship. I am not dating anyone. I am connected to wonderful people worldwide. I am intending to expand who I am with the synergy that comes with the love with a special person. I have had that experience, now it is time to attract that person for the next phase of my life.
I feel the death of my father and reflecting on him essentially checking out very quickly after my mom died was a message I was intended to pay attention to. The message was to step it up in attracting the woman that I am intended to share my life with from this point. You will see at My New Honey that I have provided alot of information. I will be regularly adding more. You will see that I have expanded this idea from me to you. This means it is possible my approach to finding my love will work for you as well…who knows. This is a completely different approach from all of the on line dating site.
I could write a book about this and maybe I will. For now it is time to get the message out there. I am open to receiving the woman I am intended to share my life with going forward.
You are reading this because we are connected …Thank you.
God Bless you and all
I am preparing for a presentation to a very elite audience at an exclusive location. One of the videos I have used recently is the one that follows. I use this video to illustrate the power of the having a “Yes” Attitude (there is a great book by that name…Google it) which we develop by ignoring what others think about how we look and what we may or may have not done in the past.
Susan Boyle demonstrates all the attributes and more of be prepared for when you have the chance. Thing is the better you are prepared the more the chances.
International Business Turnaround and Development Consulting
Real Estate Investment Consulting
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PS : I am very happy to share with you the link where you can get your copy of “The Remarkable Results of The Enthusiasm Factor In Business and Entrepreneurship” instantly for FREE. Click Here and get yours now.
|Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Today Steve is an expert business consultant focused on helping companies improve their business performance including growing profits, revenues and customers. For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue and profits by at least 30% in the next 90 days, please visit www.StevePohlit.com All articles published by Steve unless specifically restricted may be freely published with this resource information.|