How To Double, Triple or Even Quadruple Your Business Profits

How To Double, Triple or Even Quadruple Your Business Profits 

Toward the end of November I began positioning our clients for a fast start to increased results in the next year. Each person was assigned the task of preparing the detailed business plan for 2014. Of course I am guiding them on how to do this and I am being guided by my coach and mentor Meir Ezra.

There is a lot of foundational material behind the following outline that includes seminars, courses and more. As you read this understand there is an exact process to follow and that leads me to the one statement that when I heard Meir first say it in November 2012 started a whole new journey for me. That is: “if you follow the process, you cannot fail!”

Step 1: Write The Plan

With every client we move along a gradient scale. What that means is every person has different levels of experience and their plan will mirror their ability to implement. Regardless of experience, every client needs to have a very clear starting point backed by data. The data for established companies will include the history of sales, gross profit, expenses profit, cash and more. The data tells us the condition of the business. With that definition we will apply the right formula.

Clients just starting their business are in a non-existent condition for that business so the first step is for to make themselves known in the market place. Clients with weakening performance are in a danger condition and the first step for that condition is for the owner to by- pass key people and routines. There are six primary conditions and related formulas. The conditions apply to the company and to positions in the company. Graphing the data gives us the condition. Once know we know what to do – apply the right formula.

Know your condition as you move into 2014 so when you define your performance targets you are already implementing the right actions to achieve the targets. The performance targets include all major statistics: sales, profit, cash, debt, owner’s reserve as an example. The plan needs to address scope of business. For example we have real estate investors now expanding from doing their first residential deal to looking at multi-family buy and hold, being a referring funding partner, new construction and more. They are moving along the gradient scale. We have a client with a retail business now looking to expand the product offer, add an online store and open new locations. Candidly with any of these people if I would have begun to paint the expanded picture when I first started working with them they would not have believed it and they likely would have become stuck.

At this point clients are at the stage of the plan being an operating plan. We are currently looking at a near term horizon which for most is the year. For most a more strategic view is still emerging . Right now what is most important is for each to achieve their income goals as that will fuel strategic development.

Company targets are measurements behind the company plan. The company plan and targets are supported by sub-plans or mini plans. The mini plans have scope of business and targets. For example the retailer has a plan and targets for his main location and a plan for the online business and new locations. The real estate investor has a plan and target for the total business and mini plans for the residential buy fix and resale segment, the multi-family buy and hold segment and so on. Another client has plans for providing tech services to different market segments like home based businesses, businesses with employees, professional service firms, restaurants and more. The key is to have a specific mini plan for each segment or niche where you are developing business. Like your company operating plan the min-plan has specific performance targets.

This outline is very similar to the detailed material presented in my book Building Business Profits Fast The difference now is the additional information on defining conditions of the business and positions and apply the right formula for the condition. Since many reading this may not understand completely the condition part of this outline I recommend defining your company and mini plan targets with a huge emphasis on programs to nurture existing customers and massively expand through effective marketing and PR for new customers or deals.

Step 2

Program your annual company and mini plan into monthly and weekly plans. For our tech services client we have daily income targets. We are moving in that direction with our retail products store client and professional services client.

Step 3 Define Daily Targets for Each Task

Define the daily tasks that must be done to achieve the weekly and monthly targets. For example a number of daily tasks for every client are in the category of marketing. Real estate investors are calling realtors and other people connected with properties. A professional services person is calling prospective clients or people who may be connected to prospective clients.

Normally email marketing and social media marketing is part of the tasks that are performed. The key is a clear definition of the number of calls, the number of emails, the number of postings to groups on Facebook or LinkedIn as an example and the number is targeted by day. We have an excel spreadsheet set up for this that we call Target and Statistics.

Once set up for the week, there is one more action that is the key to achieving the targeted tasks and that action is scheduling the time on the calendar for getting the tasks done. This one action usually improves productivity by 50% or more.

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May your success exceed all your dreams and desires

Steve Pohlit, Business Coach and Consultant
Steve Pohlit, Business Coach and Consultant

Steve Pohlit

Christmas 2013

ChristmasDuring  this particularly special and holy week, I express heartfelt gratitude for all including those whose views are completely opposite of mine. Those opposite me challenge my thinking and I like that.

I am especially grateful for those family and friends close to me. We may not be around the corner but you are right here with me and I love you.

As we move into Christmas Eve and Christmas my intention for all is to focus on all your dreams coming true because they can. Let go of all that is in the past except as the past serves as part of your learning. Release the emotion connected to that learning.

Our greatest opportunity is to be as excited about what we view as negative as that which experience as positive. All of it is simply part of this process we label life and it is our choice as to view it.

Edison’s success is based on his incredible curiosity. Be curious and grateful about all in you life.

Phil Robertson, regardless of your views of the recent publicity writes in effect that fame and money come and go while the Laws of the Universe are the Rock.

I love you and Merry Christmas.

Steve

PS Look to the right and register for my gifts

A Deserving Tribute to Jay Conrad Levinson

I received this email today and paused to reflect on the passing of a legendary man. He helped me. Thank you Jay.

Dear Steve,

jay conrad levinsonOn October 10th 2013 at 4:36 am, the world lost a bright light. Jay Conrad Levinson, the “Father of Guerrilla Marketing” passed peacefully on to his next great adventure while at his home in the loving arms of his wife, Jeannie Levinson, and surrounded by family after a two and a half year battle with Myelodysplastic Syndrome (MDS) a cancer of the bone marrow.

Jay was the author of the “Guerrilla Marketing” series of books. Guerrilla Marketing is the best known marketing brand in history, and has been named one of the 100 best business books ever written, with over 21 million copies sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages, and are required reading in MBA programs worldwide.

Jay was born in Detroit on February 10th 1933 to Robert & Sadelle (Cohen) Levinson and sister, Myrna (Levinson) Pope, raised in Chicago, Graduating from Hyde Park High School, He was an avid White Sox Fan and a pitcher in the Minor Leagues. He served two years in the US Army Counter Intelligence Corp. His genius level IQ earned him membership into the Mensa Society. Graduating from the University of Colorado, his studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson as Senior Vice President..

A winner of first prizes in all the media, including the both the Cannes and Venice Film Festivals, Jay has been part of the creative teams that made household names of The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, Mr. Clean, Charlie the Tuna, Snap Crackle Pop, Tony the Tiger, the Jolly Green Giant, and Rolling Stone Magazine to name a few. In the 60’s he had the most ads running on TV at any one time.

Jay also worked closely with Hugh Hefner to help the marketing launch of Playboy Magazine and the first Playboy Mansion in Chicago.

In 1971 Jay left the corporate life and moved to the San Francisco Bay Area where he lived for the next 35 years. A proponent of work/life balance, he prided himself on earning a healthy living working only a three day week, while writing and teaching others how to do the same. He usually spent his four day weekends following his two favorite passions (other than writing) white water river rafting in the summer, and snow skiing in the winter.

In the early 1980’s, seeing the need for small business and entrepreneurs to be able to compete in the marketplace against huge Fortune 500 companies, Jay created Guerrilla Marketing and taught it for ten years at the extension division of the University of California in Berkeley

Young students in his class included the likes of Steve Jobs, Bill Gates, Michael Dell and Larry Ellison among others who went on with the marketing skills they learned from Jay to became legends in the upcoming computer and tech industries.

Entrepreneur magazine called him one of the foremost business marketing experts in the world. Jay has written over 100 business books. He and his wife, Jeannie co-authored several books and traveled the globe together speaking to students, entrepreneurs, and business large and small.

He was especially honored as being a national hero to many emerging Eastern European nations, who credited his writing of free enterprise, with helping them with the skills needed to break free from the Iron Curtain.

In 2004 Jay and Jeannie sold their home, bought a Luxury Motor Home, towed a Jeep, and spent the next few years “Full Timing” in their RV as they criss-crossed the country visiting national parks and grandchildren along the way. They eventually settled down in their lakefront home in DeBary, Florida, just outside Orlando, close to many of their grandchildren, which they called their own personal Disney World.

Jay Conrad Levinson lived a life that changed the world and touched profoundly the lives of everyone that knew him

On October 20th 2012, a memorial service was held with his family and many of his friends aboard the St. John’s Rivership, honoring his request to have his ashes sprinkled across Lake Monroe where he lived.

He also has some ashes sprinkled in the Sonoran Desert, one of his favorite places on Earth, along with some ashes sprinkled with a planting of a memorial tree in his front yard by his grandchildren.

And finally, as a world traveler, a portion of his ashes were placed in a bottle and set sail in the ocean along with his picture, biography, and a letter from his wife, asking anyone who finds him to take a picture and email her, telling where he was found, and then sending him back into the ocean to continue on his grand journey.

Jay is survived by his wife, Jeannie Levinson and five children: daughter, Amy Levinson (Dean Worgan); daughter, Ginger Adkins (Frank Adkins); son, Jeremy Huffman (Samantha Huffman); daughter, Christy Huffman (Tara Wenig); son, Joshua Huffman (Marissa Cart).

Grandchildren: Sage Scofield, Seth Pickett, Thurston Smith, Austin Adkins, Blake Adkins, Cali Adkins, Michelle Staruk (Michael), Steven Livernois (Kelsey), Heidi Livernois (Edgar), Elexa Hussien (Moe), Hayley Huffman (James), Zachary Huffman, Jon-Thomas Huffman, Ava Huffman, Alyssa Huffman, Leighton Huffman, and Caden Huffman.

Great Grandchildren: DeMarcus Johnson, Daute Johnson, Darren Johnson, Landon Staruk and Ethan Willard.

Nephews: Robert Pope (Aga), George Reskin (Peggy), Glen Reskin, Larry Meyerson (Debbie), Mitch Myerson,

Nieces: Gina Mandell (Joel), Nicole Wagner (Eric), Melinda Miller, Corliss Meyerson

Beloved Pets: Llaso Apso puppy, Monroe and Siamese kitty, Marilyn,

…and countless extended family, friends and colleagues who will all help carry on his wide-eyed excitement for life and his legacy of love.

All the best…

Jeannie & Amy Levinson

PS: We are now in the process of forming an advisory board for Guerrilla Marketing International, to seek guidance and leadership. To preserve, protect and grow Jay’s legacy, we’ve chosen one of Jay’s dear friends publishers, David Hancock of Morgan James Publishing to act as the director of this advisory board.

Inspirational Music and Their Stories – This Includes The Top 2 Most Influential Performances For Me

I look to music and the amazing accomplishments of the seemingly most unlikely people. I am reminded that God is in every person. While the next person you meet may not bring the house down by their performance, they are a very important person. They are here and in every instance they are important to me and you and all.

I am reminded of the following performances that God’s graces are found everywhere. God’s love is found in everything we experience and while I can marvel at the ocean, a mountain, a bird , a flower…many times I ignore the miracle of a person right beside me in the grocery store or restaurant. These videos remind me to move past all judgments because while the person beside me may not be a performer for the thousands they are important for someone and they are part of the Universe where I am leaving my footprint.

The Two Experiences That Rocked My World Thank You God for All The People Featured Here, YouTube for making it possible for me to experience these performances.

Bill Medley Making A Difference

Bill Medley has a famous voice for many people. I love the music of the Righteous Brothers. I could not imagine having build the brand and having a long term ideal scene with my partner and having it come to instant halt with the news Bobby died in his sleep. Bobby Hatfield died on tour with Bill in 2003.

Take a look at this video: For me Bill focuses on the contribution, on making a difference, on being able to share the stage with his daughter. I am sure he was devastated by the loss of Bobby. He went on to perform many more great concerts and continues to perform. I am blessed to be able to say I watched him perform in Tampa and I know I will see him again in concert and meet him. This will happen soon.

Here is the point – Bill continues to move forward and make a difference. He didn’t stop when Bobby died – he moved forward. He entertains a lot of people. His voice and music helps people feel many emotions. He makes a difference. When I am no longer here my mission will have been accomplished if one and hopefully a lot more say Steve made a difference – a positive difference.

Much Love and Blessings
Steve