by Craig Ballantyne It was a cold, wet, and Saturday morning in late April of 2009, and I was tucked snuggly into the corner of a hip coffee shop in the west end of Toronto. For over two hours I sat there, engrossed in a book, filling out the exercises, and charting a course that would forever change my business.
Little did I know that creating core values for my fitness business would bring me one step closer to achieving my biggest goal to date in business – that of running EarlytoRise.com. It was the consistent taking of actions like this one, and sharing what I learned from these actions, that allowed me to build my reputation to the point where I earned the right to take over ETR. Developing the core values for my fitness business also prepared me for the day when I would create the core values for Early to Rise, so that I could share them with you today. Matt Smith and I just finished putting these together for our team. Please note, however, they are not just for our employees and ourselves, but most of them also apply to ETR readers as well.
The ETR Core Values
#1 – Improve the Lives of Others
We teach valuable skills and foster the application of these skills so that our readers and employees can improve their lives. Never forget who we are trying to help and what we are trying to accomplish. It is all about helping our readers and clients transform their lives.
#2 – Encourage Self-Reliance and Personal Responsibility
While ETR teaches and preaches the need for and benefits of finding positive social support, networking with like-minded people, and attending educational seminars, at the end of the day it’s still your decision to follow through on all of this. It is up to YOU and you only.
#3 – Live by Example
An ETR team member exudes the principles of EarlytoRise.com at all times, especially when representing ETR. We rise early, manage our time and energy, and are dedicated to a life well lived. We are, of course, not “all work and no play”. Time is made for the finer things in life, enjoyed responsibly.
#4 – Concentrate on What Counts
We focus on what matters. Ignore the noise and concentrate on the big items that move the needle in your life towards your goals.
#5 – Deliver the Truth
We tell the truth and we expect others to tell the truth to us. The only way to build strong relationships among team members, with joint venture partners, and with our readers, is to always be truthful.
Print those out and keep those by your desk as you live by example the ETR way.
[Ed. Note. Craig Ballantyne is the author of Financial Independence Monthly, a complete blueprint to helping you take control of your financial future with a web-based business that you can operate from anywhere in the world – including a coffee shop, your kitchen table, or anywhere around the world where there is Internet access.Discover how you can achieve the American Dream and your financial independence here. You’ve never seen anything like this before.]