Social Media Synchronicity or A Blueprint For Building Profits With Social Media and Internet Marketing
There are many moving parts in the social media world and they are expanding exponentially as entrepreneurs and business giants develop tools capitalizing on the rapidly increasing numbers of people using social media resources to communicate and promote.
In 2009 I launched my first successful venture built entirely using social media resources. This means that I developed connections on key sites including Facebook, YouTube and Twitter. I built awareness of my business by delivering valuable free content with the promise of more in-depth information for those who joined my membership site. If you want to see how that works, register for my free course at Manifest Mastermind.
I did almost all the social media building myself with the help of some automated tools for growing Twitter followers. In doing that I realized how much work was involved in building a social media network the right way and concluded most people would not do it. I began and still advise business owners and managers to outsource this work as a lot of it was actually rather tedious. I realized the business opportunity and established the company New Digitial Media, Inc. The sole purpose is to develop a social media and internet marketing development funnel for you.
I now have nearly three years experience using social media sites and tools for the purpose of building an marketing funnel that results in attracting targeted clients and customers. This article presents the foundation tools I started using in 2008 which are as relevant today as ever. This article also contains my latest thinking on the tools that everyone should consider for a well founded on line marketing funnel using social media and internet marketing tools.
Synchronicity
I chose that word because I learned from Robert Ringer that optimal success long term occurs most frequently when all components are working well together. I have included Internet Marketing in the title and reference it here because at the core of Internet Marketing are websites and email autoresponders. These continue to be integral components to the on line marketing silo of a larger building profits program. I teach the building profits foundation course to audiences across North America and use the in-depth modules with my consulting and coaching clients.
The Blueprint
This is a brief outline of The Online Marketing Blueprint. To include explanations at this point would result in a book. In fact I am writing The Book On Business Profits which will include details of the components of this Blueprint and a lot more. Register now at the quickly created by me without any graphics web page and you will receive bonus announcements plus text and audio samples of the book when it is released by the end of January.
The Blueprint Outline (non – diagram format):
Foundation Tools
Domain name that matches your business name (or at least close) Dot Com only
Website for branding
Wordpress based blog (not on WordPress.com) for building credibility and your list
Autoresponder Account
Foundation Social Media Tools
Facebook personal profile
Facebook business fan page (flow your articles and other relevant updates here)
Facebook group (only if you plan on being an active group leader)
Two Twitter accounts…one personal and one business. Use both for business
A LinkedIn account with a personal profile emphasizing your business
A YouTube account
The newest brand building tool you will soon here a lot more about is optional of course however, you should get started now with this. http://VideoTVTalk.com With this tool you can send branded email video messages, have branded webinars and on line meetings, your own branded TV site that can be pay per view if you want. I am really excited about this and I am working on my branded email backgrounds and branded page for my videos now. In the meantime Click Here to visit the site and check: out the features and benefits. One major benefit is that with your branded site and videos there is no advertisement or competitor diversions like we have with YouTube. See my first example of a private label site. Note you will be able to tell I have not used a professional designer. This is my first presentation of a branded video website. It took be a several hours of playing around to get this done on top of the time for the video. What is really cool is that this will all continue to get better. Click Here to check it out.
Note: Use Video TV Talk continue to use YouTube more about that in future articles and videos.
Local Search and Marketing
For most people, thinking in national or global terms for on line marketing is common. Local marketing seems to be confusing for many but it there are really few differences. All the foundation tools and accounts are valuable for most local businesses. The issue seems to be one of understanding. Local business owners often do not have the time to stay current with marketing opportunities and if they do then they do not have the time.
There is a huge opportunity for people to help local business with marketing. The problem with that is there are very few people who really understand market in relation to the number of businesses that need the help. So you have people promoting products and services to business owners who are not skilled and experienced.
I am beginning to recruit people who want to work with me and where I will show them the step by step process of how to introduce business profits building marketing to businesses and then coordinate the implementation with my company’s staff at New Digital Media, Inc. If you have an interest my contact information is below.
Return on Investment (ROI)
I only offer clients what they need to get started and make incremental profit. Companies need to see an ROI before being asked to invest larger amounts. With any business, including locally owned and operated businesses, a domain name and at least a basic website with contact information is essential. That way they can register as a company and come up on local search with engines like Google. Once that is in place then I want to address ways to build traffic to the site, build a list and build business.
Call To Action
All companies want their on line visitors to do just one of the following:
Physical visit if the business is retail or retail services
Buy on line if the company has an ecommerce business
Call
Subscribe to the list
Social media marketing, internet marketing must lead to a call to action. Now call me or email me and let’s discuss how we can work together. All contact information follows.
Thank you,
Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
Social Media Services
New Digital Media, Inc.
727-587-7871
About: Steve Pohlit CPA,MBA has been the CFO and COO of major domestic and international companies. Steve has extensive business ownership experience having purchased and started off line and on line businesses. Steve offers his business building experience to companies and entrepreneurs with business coaching and business consulting. His focus is on building business profits and net asset value at above average rates. All articles published by Steve unless specifically restricted may be freely published with this resource information.
On Line Marketing: The Formula I Recommend And Why
Question: What Is The Goal of Business Growth Marketing?
Answer: Traffic and Conversion!
What this means is that in order to grow your business with new customers, there needs to be a stream of relevant traffic interested in what it is you offer. Your job is to move this traffic from interested to “I’ll Take It” !
Question: How do you move people from being interested to buyers?
Answer: In my experience, people become buyers when a relationship and trust is established. Also, for professional services and many physical products, people want to talk to a person before making a final decision. Contact information including an email address and phone number is very important.
Building A Relationship On Line
The process that has worked for me has at it’s foundation a blog. The blog has a contact capture form with a reason for people to give you that information. Their name goes into a autoresponder system for follow- up messages with value added content. Value added content can be tips, a link to another blog article, examples of what is working and direct educational material. Each follow on email should have a signature with a link for more information and contact information.
The blog is the home for valuable content or articles that offer valuable information. This can be current news and relevant “how to” information. Offering examples of what is working is another terrific way of offering value. Marketing messages can be in the signature and the article itself can be structured so the reader understands how your offer is a solution for their interests.
In summary, the blog and the autoresponder sequence is key to building trust and establishing a relationship. Links in the blog and emails can direct the reader to a direct sales page or a contact page.
With this foundation in place and continually growing, you now have the source of material for valuable updates using social media sites like Twitter, Facebook and LinkedIn. Social Media is a major tool for helping you build your business. I recommend you look at your social media network as an asset for your business that will continually become more valuable if it is properly managed.
I always recommend using at least two accounts, one personal and one business. Twitter seems to regularly modify how it is enforcing its terms of service. Having multiple accounts reduces the risk of going completely off of Twitter because of an account suspension. However, if you post quality messages to valuable content plus use tweets that have no URL in them that demonstrate you are interacting, they you should not have any problems with account suspension.
Building a Twitter following and managing tweets through that network can be a significant commitment of time. I highly recommend leveraging or outsourcing a lot of this work. My company New Digital Media, Inc. has been established specifically to help you with this.
There are three primary channels on Facebook that should be used that do not cost money. One channel is pay per click advertising does cost money. Regarding pay per click on Facebook, my initial tests are positive. It appears advertising on Facebook is cost effective. More on this in a future article.
The first area that should be built on Facebook is your profile. There are many exceptions to the rule that profiles are to be personal. Currently I do not advise spending time building a business profile as there is a high risk of being deactivated. Your personal profile can and should have clear links to your business.
My focus has been on building my profile and my friends list is primarily for business purposes. As I approached the 5,000 friends limit on Facebook I created a fan page. While I am not a fan of the label fan page, it is channel for expanding your network and there are no limits to the number of fans. If your goal is to build a fan page for a business (Facebook encourages business fan pages) then I recommend a build strategy that invites friends to a fan page, uses Twitter to promote your profile and fan page and test Facebook ads to build your fan page. I have seen very effective ad campaigns that have built fan pages fast so I know this works. If you build a fan page then you should have a communication strategy for developing the interest of your fans.
Facebook Groups are one of my favorites for building business since once a person joins your group, generally they are very interested in messages related to the topic of the group. For example, I have the group Build Business Profits on Facebook which ties into the theme of this blog as well as my social media blogs. The feedback I receive from messages sent to this group as well as several other targeted groups I have built is consistently positive.
Other Social Media Sites
I highly recommend using YouTube and I have done a lot of YouTube work in the past and will be stepping up my YouTube activity again this year. I also recommend LinkedIn There are many other social media sites and I have some work being done on a handful of other sites. However, with the growth in Facebook and Twitter I continue to concentrate on those two. Up and coming and closely being watched is Google Buzz.
The Number One Key Success Factor
While I am always building my social media network and the network for clients of New Digital Media, Inc. the most valuable asset in social media is the quality of information offered in articles and personal communication. With my own accounts and those of clients there is always a focus of adding value and blending with personal messages. I have no automated messages flowing through Facebook and I am paying increasing attention to the balance of non automated messages on Twitter.
Related
My focus is having people connect with me on my offers. This is what I always advise clients as well. Consistently there is contact information with articles, contact name and email forms feeding an autoresponder with an email message sequence and published phone information. This is fundamental internet marketing. There is always more including search engine optimization, search engine pay per click, squeeze pages and more. However with a consistent focus on building a relationship with people who are interested in your products and services, you will be able to stay focused on those on line tools most effective for your business.
Then there is off line marketing which is a topic for another article.
Steve Pohlit
Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources
Social Media Services
New Digital Media, Inc.
727-587-7871
About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing. All articles published by Steve unless specifically restricted may be freely published with this resource information.
Build Profits: 7 Step Marketing Plan plus How To Market With No Cash
Jay Conrad Levinson is known for his “gorilla marketing” advice. He recently listed on Rich Shefron’s blog his 7 Step Simple Marketing Plan. I read this today and thought you might like it before we get to the main topic. This is a very good guide to remember. Here they are: (for the complete blog article Click Here )
1) What is the purpose of your marketing? (What action do you want them to take?)
2) What is the main competitive advantage you stress to achieve that action/purpose? (What main benefit do you offer that your competitors do not?)
3) Who is your target audience?
4) Which marketing “weapons” will you use to achieve that action/purpose? (Expressed as a list.)
5) For your market niche, what do you stand for?
6) What is your identity, your personality?
7) What is your marketing budget? (as a percentage of your projected gross sales)
How To Market Your Business With Little or No Cash
Most consultants and authors offering training programs and services assume you have the cash to implement a sound marketing plan. That is often a misguided assumption and this begins to address a common issue of marketing with little or no cash. Many entrepreneurs and companies are experiencing a cash crunch.
The following steps are essential for marketing your business when you have no cash. They are also essential when you do have cash. Cash will help you advance your results faster.
The Most Important Step – Always - and There Are No Exceptions:
Spend Most of Your Time Marketing Your Business. This is a mindset coupled with a commitment and knowing what is productive time. Jay did not list this. Most do not. This is the number one item I work on with companies and with people I coach. This is the number one item I work on for my own ventures. This is also a challenge for most people since it is easy saying “I was busy today”. I say if you are not working on building new business and strengthening what you have, most other activities are just busy work.
Second Step: Know How To Use The Tools Requiring No Money and Those Most Helpful When You Have Money
If you are reading this you are on line somehow and I realize there is a cost for a connection. A computer and a connection are required. They cost money. They are essential tools. This article is how to market when you have little or no cash. You have to have a connection to market even if you are an off line based business.
How To Market When You Have Little or No Cash.
1. A web site is now required for credibility and I recommend using blog technology in most cases. If your business needs an html based web site fine. You still need a blog.
2. Use social media to drive traffic to your blog. The primary social media sites for driving traffic are Facebook, Twitter, YouTube and LinkedIn.
3. Your goal is strengthening the relationship with your visitors and encouraging them to become part of your list. Even when you are selling a product on line, your primary goal when using the no money marketing approach based on social media traffic is to move your target audience from your social media network to your list where you can communicate with them.
Facebook groups have similar characteristics of an email list. However, at no time will pounding on your network to buy from you be an effective marketing strategy. The Build Profits Group on Facebook is a good example. All the content sent to the group is intended to be of value. At the same time there is no secret as to my business ventures and professional services.
I used and continue to use Facebook, Twitter and YouTube for the development and growth of three businesses that have cash profits this year. Last year two of the three did not exist. Two of the Three took less than $100 cash. Manifest Mastermind was less than $1,000. Today all are marketed using social media.. time yes, cash no.
Manifest Mastermind:
New Digital Media, Inc
IR Consulting, Inc
I use one autoresponder account for all businesses and lists. I use one hosting account for all domains. If you have no cash you can use blogger and by-pass the autoresponder. When you have some cash, convert your blogs to a WordPress based platform with individual C-Panel access. If you don’t know why you need these tools, learn. I feel an autoresponder is a must have tool for building a list. No matter what is being discussed in social media circles, email is still very important and valuable. So if you cannot afford an autoresponder, then track your email list manually until you can afford it.
Once I had built some cash flow, I outsourced certain of the work required to continue building the social media network and continue to do so. Notice earlier I mentioned I do not spend cash on marketing. However, I do leverage my time which is very valuable. I view the development of your own social media network essential for business and your social media network is an asset. I work on this everyday – everyday.
I do not outsource content origination meaning blog articles, posts to Facebook groups, Tweets and autoresponder messages. Some of this work can be outsourced. I do all of it now and some of it soon, will be outsourced. However, some content cannot be outsourced as it is my voice.
I will cover key points in building your social media network in the next article.
The easiest way to follow this series is to become a member of my Facebook Group Build Profits. Register for my list. What is in it for you? Candidly the information you receive here in most instances is more valuable than programs you will pay hundreds and even thousands of dollars for. Why do I offer this information? Because some people will want me to become part of my Executive Coaching Program, some companies will want my consulting services and some will want help in building their social media network. Most of all some people will write and say ” I followed what you wrote and it worked – thank you” That my friends is the greatest reward of all.
Sending you energy of health, happiness, prosperity
Steve Pohlit
Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources
Social Media Services
New Digital Media, Inc.
727-587-7871
Email
About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing. All articles published by Steve unless specifically restricted may be freely published with this resource information.
USA Today Reports on How Businesses Use Twitter To Communicate With Cusotomers Plus My Published Comments
USA Today published an accurate article today based on my experience. This article is on how an increasing number of companies are using Twitter to communicate with customers. I am connected with a number of the companies referenced in the article and have seen how they are using Twitter and other social media sites. Like the USA today I think they have it more right than wrong. I also know the vast majority of businesses have no idea what social media is or how to use it.
I think it is important to establish some credibility when publishing a point of view on social media. I have included here my comments that you will find connected with the USA today article.
Click Here For The Full Article. My comments that are published there also follow:
———————————–
My experience with social media started about 14 months ago with Facebook and extended to Twitter and others about 6 months later. My sole purpose was to understand how to use social media for effective marketing. Effective marketing is building trust, authenticity and transparency.
This article is right on siting a number of companies effectively using Twitter and other social media services. Twitter is a very effective service for me as it is an integral part of building several businesses. Manifest Mastermind, http://manifestmastermind.com has been build entirely using social media. A recent large business consulting project is a direct result of using social media. My consulting practice is presented on a blog and includes YouTube video at http://irconsultinginc.com
There is work involved in all of this and the work needs to support a strategy. I feel the people who question the usefulness of the tools don’t understand them and don’t do the work.
Steve
http://stevereports.com
BTW my social network is now large. If you have a product or service you would like to market, you are welcome to contact me.
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Steve Pohlit, Expert Business Consulting
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
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Summary of Twitter Trends and Benefits by Jeff Walker
This email from Jeff Walker is an excellent summary of Twitter and is republished intact including all links. The only question is with over 7,500 followers why is Jeff only following 1% back? I really don’t see how not following people is in the spirit of social media. I welcome comments on this topic.
To The Point: Here is Jeff’s article which is very good.
You’ve probably heard of Twitter by now. It’s the
latest thing that all the cool kids are playing
with. :-)
And it’s also going to be an absolutely HUGE
business tool. In my opinion, we’re literally just
seeing the very tip of the iceberg.
I’ve actually been active on Twitter for almost
two years, and I’ve been watching it very
carefully during that time… it’s been evolving
VERY quickly, and the pace of that evolution just
keeps increasing.
(You can follow me on Twitter at this
So here’s what I’m seeing on Twitter right now…
Real world celebrities are showing up on Twitter.
One person that I’ve been watching is Lance
Armstrong (it’s a natural since I’m so into
bicycling)… Lance joined Twitter just a few
months ago, and he already has over 233,000
followers.
This summer when he races in the Tour
de France, I’m sure his Twitter updates will be
mentioned many times during coverage of the
race… and all of a sudden Twitter will hit the
mainstream.
I’m predicting that Lance will have over 1 million
followers by the end of July.
And other celebrities are already taking notice.
When they realize that they can build a following
that they can control directly (ie, they don’t
have to depend on mainstream media) AND that they
can monetize that following in various ways…
well, look out. We’ll soon have every movie star,
TV star, rock star, and athletic star on Twitter.
Naturally, all their fans will follow.
Are you starting to see why I think Twitter is
going to be huge?
Now a few important things:
1. Lots of people say they don’t “get” Twitter.
Maybe you’re one of them. I suggest you just go
ahead and sign up (it’s free), and then start
following a few people. You’ll catch on quickly.
2. It’s the functionality behind Twitter that’s
important… and will continue to be important.
Whether Twitter.com is the ultimate winner, or
whether some competitor comes along and beats
them, this type of site will be a long term
winner.
3. You want to stake out your spot on Twitter -
it’s clearly a viral tool. The bigger your
presence on Twitter, the faster your presence will
grow. So if you haven’t started building your
Twitter following, then start doing it RIGHT NOW.
4. There’s lots of self-appointed “Twitter Police”
out there that think they know how Twitter should
be used. The reality is that there’s a hundred
different ways to use Twitter… so experiment
with it until you find the way you want to use it.
5. There’s a TON of third-party sites and software
programs to use with Twitter. They can make the
site a lot more fun and useful.
The one that I think is most important and useful
is the search function at
http://search.twitter.com - you can use that to
track what people are saying about you, or your
company, or your competitors. It’s awesome,
instantaneous feedback.
6. If you want to get up to speed fast on Twitter,
you should check out TwitterPower… which is a
brand-new book by Joel Comm. You can get it at
Amazon.com at this link:
(By the way, that’s NOT an affiliate link.)
7. Remember… follow me on Twitter – I put up all
kinds of cool things there, including some insider
breaking news stuff. Here’s the link:
8. Oh yeah… Twitter can be very addicting. Try
to limit yourself to small doses. Set a timer when
you check Twitter – give yourself 5 or 10 minutes.
And don’t blame me if you get completely addicted.
best regards,
Jeff
Courtesy of Steve Pohlit
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Sharing with all my readers the energy of peace, happiness and abundance
Steve Pohlit
The Profit Expert
Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
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Marketing Is All About Traffic and Conversion
If you are in a for profit business you must have a continual stream of customers that buy what you offer. If you don’t have that working nothing else matters. Given that, what is your priority? Correct…Marketing!!
There are only three ways to increase revenue:
1. Sell more products or services to an existing customer
2. Sell the same amount of products or services to a customer at a higher price
3. Add more customers
When anyone visits your business that is traffic. When anyone who visits buys your offer that is conversion.
Recently, article posted here have been highlighting social media marketing for business. That arena is increasingly being used to generate traffic. I have helped many companies implement marketing programs that use a combination of tools including: a blog, a website, pay per click advertising, email marketing and more. These are all tools that work when used properly.
The landscape is changing with droves of people pouring into sites like Twitter, Facebook, YouTube and more. There are many people who claim to know why social media sites have become so popular but the reasons don’t matter. The facts are that there are huge numbers of people entering these sites and others like them for the first time each week.
Open up a Twitter account at Twitter.com and use the search feature at the bottom of the page and type in the keyword phrase social media. Then begin to click on profiles and discover how many people are referring to themselves as a social media expert.
Key Point: If your primary intent is to do business, having a growing network of connected people on Twitter or anywhere else for that matter means nothing if they are not buying your offer. You have traffic but they are moving on by and the conversion piece of the formula is missing. So when someone calls themselves an expert ask them to show you the profitable business they have developed using social media. Don’t be surprised at the lack of response.
We started from scratch and developed two businesses that are profitable and cash flow positive using only social media. Social media we used includes a blog for each business, and a network we grew on several of the larger social media sites.
There was a lot of work involved in doing this. I know because I did a lot of it and so did my business partner. Brian Campbell is the strategist on the detailed steps needed for this to work. Does this mean we are experts? It means we really have a lot of skills, and now systems, for building meaningful market share in important niche markets.
My Top Two Recommendations for Businesses Wanting To Improve The Effectiveness of Their Marketing
1. Building a contact data base is key. Effectively communicate with that list. This is not new and remains a foundation principle. It is still an alien concept for most companies.
2. Have a find tuned marketing plan, budget and return on investment monitoring in place and reviewed weekly and for some actions, daily. All activity must be focused on building traffic and converting that traffic.
Closing Comments:
The social media landscape is hot and getting hotter. But there are also other proven business development tools including pay per click, email marketing, print media, electronic advertising, trade shows and more. Each must be evaluated and tested in terms of benefit to your business. You can invest your time and that of your employees or outsource a lot of this. If you want fast results, outsource. If you do, again migrate based on priorities and test.
Sharing with all my readers the energy of peace, happiness and abundance
Steve Pohlit
The Profit Expert
Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less
Social Networking: Response To WSJ Marketing In The World of The Web
Tom and Michael’s article “Marketing In The World of The Web” is excellent work pointing to the changing landscape of retail marketing. The high rate of growth for the social networking sites is surprising many. Naturally strategies to recognize these trends are in the experimental phase.
My own research into social networking was launched by becoming very active on a number of sites. My experience has been very enlightening. The guidance I offer as a result of this experience is actually very similar to when the Internet was in its infancy: “Make best use of the tools that become available. Continually test to determine which applications work best for your business. The primary goal as it relates to building revenue is to continually strengthen positive relationships with your customers and prospective customers. Use technology to assist in achieving that objective. Relationships are key as they will confirm what you are doing right and what you can be doing better.”
Social networking appears to be great resource for building relationships. Ultimately a social networking strategy needs to be linked to the point of purchase. If you are largely selling on line you should have an aggressive program to build a strong social network. This recommendation becomes progressively stronger when your on line customer base is international. I recommend one of your most experienced and talented marketing professionals be in charge with the sole objective of linking your social networking strategy to the goal of further achieving the customer relationship objective. There is a huge integration opportunity.
Harley Davidson was mentioned in the article. Harley is a great brand. They will and should continue to strengthen the brand. Their opportunity is to build a tighter connection with their dealers in the marketplace from the eyes of the customer and potential customer. The social networking value in this example is generally solidified within a market and ultimately by the dealer. Again another integration opportunity with strong customer and prospective customer relationships being the goal.
So the landscape is changing but I don’t think the underlying fundamentals are. Develop customer loyalty and those customers are your most significant asset with your prospective customer. Communication is key in executing that strategy. Social networking makes it that much easier to communicate.
Sending all my readers the energy of wellness, peace and abundance
Steve Pohlit,
The Profit Expert
www.StevePohlit.com
Network with me on Facebook: LinkedIn: Follow me on Twitter
Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871
This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com
PS. My doors are open for new clients and referrals are well compensated.
How To Implement A Business Marketing, CRM or Customer Relationship Management Campaign With An Immediate ROI
Please comment below if you find this information valuable.
Business marketing to customers, to prospective customers and to other businesses. The online marketing venues are excellent. However, f you are targeting companies, remember those company owners and managers are not online reading your marketing articles and marketing messages by email. Unless, of course, they know and respect you.
Understanding this I stepped up my idea to test a “door opening” offer. I high value added offer that most companies can afford. In developing a “door opening” offer for my consulting practice I discovered an excellent source of business contact information for my campaign. My campaign objectives are:
1. To mail a letter that will motivate a business owner to call me for an appointment. The letter is just being mailed and I will report on my actual results vs target in a later post.
2. The “door opener” I am promoting is described in reasonable detail at http://b2cmarketing.biz This link will not be in the initial control letter.
3. Since my goal is a physical appointment, I am targeting companies within a three mile area of my office. I thought there was maybe 200 or so in the revenue range I was specifying.
4. I heard the contact information was in the public records. After searching for quite some time, I lost patience and went to a suggested lead source.
5. I was amazed to find the contact information, sorted as I specified, was readily available and surprisingly affordable.
Watch this video for how I found and proceeded to create the database of contacts for my initial campaign.
There are several reasons why I am providing this detail for interested viewers:
1. I welcome referrals for all my consulting services including this program which is described at http://b2cmarketing.biz This is part of the marketing of my consulting practice.
2. I do what I teach. This is a blog, there is a video in this blog post and I am syndicating this article on the social networking sites as well as several article syndication sites. This article which is also a blog post will be sent to my subscriber list. All of these techniques I teach business clients. I am now moving to a “do it for you” offer since many of the recommended tactics with Internet tools are not being implemented by traditional businesses.
3. It is important to note that while I am marketing business consulting services, under that umbrella is a huge list of services including: email marketing, direct mail campaigns, website design, SEO, blog development and management, video marketing, Internet marketing campaigns, social media marketing, business modeling, cost management, systems evaluation, refinancing, mergers and acquisitions, organizational development and more. Yes there is more but they all come under one business goal…Optimize Profit. I am an expert at optimizing business profit and the more people trust those words the better business will be – their business and mine.
Sending all my readers the energy of wellness, peace and abundance
Steve Pohlit,
The Profit Expert
www.StevePohlit.com
Network with me on Facebook: LinkedIn: Follow me on Twitter
Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871
This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com
PS. My doors are open for new clients and referrals are well compensated.
DubLi Auctions, DubLi Auction Network Shows SEO Value of Video and Blogs
Please see the content below this video for each of the links mentioned.
The report mentioned in this video was published on Steve Reports on 9-15-08 here is the link: http://tinyurl.com/5fk85s The article shows how video took my site http://dublian.com to number one on Google. This video now shows how the report published on my blog is in the top ranking on Google. The key to that ranking are the keywords in the title and in how I have permalink set in the WordPress settings.
This is an example of what you learn when you join my Facebook Groups teaching video, blogging and building business profits. Those groups are:
YouTube Mastery
Blogging For Profits
Build Business Profits
Remember I have a do it for you package that is awesome. It will save you a ton of time. As an example, I am experienced in setting up each of the features and it will take me nearly 10 hours to set this up for you. So this is a great value.
Do It For You Package ..Read Carefully…The Fine Print Contains A Gold Mine!!!
My highest recommendation is a four pronged attack designed to generate immediate results for you business. These are:
Contact Information Capture and Email Marketing
Video Marketing
Blog Marketing
Integration of Video and Blog With Your Web Site Foundation…SEO on steroids.
The following is how we will work together for immediate results for your business:
Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Blog Templates Loaded That You Pick
Your Own Email Autoresponder Account With Three Getting Started Messages
Three 4-8 Minute Videos Optimized for Video Syndication and Integrated With Your Website and Blog. This feature alone is worth more than the price of this package.
Up To 10 hours of consultation focused on guiding you to making more money with your business starting now. The value of this feature exceeds the price of this package. If you don’t agree after we work together, I will refund all your money and the products we developed plus the hosting is still yours.
Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?
Pricing: 2000.00 If you prefer a payment plan, $1,200 to start and $1,200 upon completion.
Sending all my readers the energy of wellness, peace and abundance
Steve Pohlit, www.StevePohlit.com
Network with me on Facebook: LinkedIn: Follow me on Twitter
Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871
This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com
- US Puts Jets in Jordan, Fuels Russian Fear of Syria No-Fly Zone
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- John Bolton: Obama 'Out in the Tall Grass' on Syria
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- Gen. Vallely: Arming Syrian Rebels Reflects Obama's 'Ineptness' on International Affairs
- Clinton: Obama's Stance on Syrian War Step in Right Direction
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- Wall St. rises in volatile session before Fed meeting
- UK's Co-op Bank agrees to £1.5 billion 'bail-in' rescue plan
- Embraer launches next E-Jets to strong demand, SkyWest orders up to $9.4 billion
- Detroit default, restructuring plan break new ground: Moody's
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- Orders for big jets make a splash in Paris
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- Exclusive: ICE to win EU approval for $8.2 billion NYSE bid - sources
I have actually used Google Reader to help me find job leads.
I go to Craigslist and perform a query in the jobs section for specific keywords that target the kinds of jobs I’m looking for (I search for search engine optimization jobs, but you can really use this for anything). Then, I take the URL that comes from my search query and plug it into Google Reader. Anytime that a new job posting comes up for that keyword, it comes into my reader feed. When I was looking for jobs and saw an interesting listing come across my feed, I was the first one to apply for it. This strategy landed me many calls, and one of them ended up resulting in my current place of employment.
To Follow The Business Development Project Using Social Media connect with the following:
On Facebook
http://steve.facebook.com
http://groups.to/manifest
On Twitter
http://twitter.com/stevepohlit
http://twitter.com/manifestmmind
Interesting facts: 500 new friends were added to our Facebook group in 4 days. 0-1,000 followers were added on Twitter in 4 days.
Sharing with all my readers the energy of peace, happiness and abundance
Steve Pohlit,
The Profit Expert
www.StevePohlit.com
Network with me on Facebook: LinkedIn: Follow me on Twitter
Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871
This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com
PS. My doors are open for new clients and referrals are well compensated.