Category Archives: social media

Here Is What I Stand For – And What About You?

8I Stand For Life Rights – The Right of All To Live Their Intentions In Freedom and Peace

I Stand For:

Freedom of speech and that does not mean I can swear in a public place where that would interrupt the right of those around me to live their intention to freedom and peace Life Rights meaning they do not want to hear what is coming out of my mouth. This also goes for dogs left outside to bark incessantly.

Freedom to write whatever I am thinking and if that topic is for adults only then I say it is for adults only and it is then the responsibility of the viewer to protect their right to live their intention of freedom and peace. Life Rights

Freedom to express my views on marriage, gays, drugs, alcohol, sex, abortion and have the right to live those views without any interference from anyone else including and especially the government.  Remember I above all stand for the right for all to live their intentions in freedom and peace. So if I drive drunk I am violating that principle. If I am alone in my home using harmful substances including food and drink that are not good for me, I am choosing to not honor my own health but I am not influencing anyone else.That is my right and nobody has the right to tell me otherwise. I have the right to not have my life changed by the views of others that are opposite of mine as I don’t intend nor have any interest in changing their views. If someone else is in my home who does not agree with me then I am violating their right. For the record I don’t use drugs – legal or otherwise.

I hold myself accountable for my decisions and actions.  I hold  the same especially for those in government.  I hold them accountable for upholding the principles on which they were elected.  In the US that is our constitution.  Right now there are many at the top that should be arrested.

My mission is to have a lot more people pay attention. The issues of the current administration are huge. Are those issues more significant than others preceding it ? I cannot say with certainty, but that is not the point. With deficit out of control, scandals, loss of leadership status, decline of the dollar, lack of international respect,  the failure of the educational system, unemployment, welfare and the list goes on, demonstrates the current system is not working. If you don’t stand for the basic tenants of our original constitution then go to a country more in alignment with what you stand for.

There are many personal and business principles I stand for . What is relevant here is I stand for authenticity. I stand for truth. I stand for the foundation principles of our country as written in the original constitution.

First AmendmentLadies and Gentlemen – we cannot go on our lives thinking all is well. We cannot think that the people in leadership positions will make it alright – it is not happening.  You may be opposed to wealth, Obamacare, homosexuality, drugs, alcohol, Mormons, Christians, Jews, Muslims and more. It is time to understand we can prosperously co-exist and respect different views, How do we do that? Respect the right of all to live their intentions in freedom and peace. (Note if a group you support promotes the literal destruction of other groups it is they who should be destroyed.)

Steps To Achieve This:

1. Do not preach your views to me. Write about them, Broadcast them on YouTube, Radio, TV any media you want. But do not get in my face with them, do not influence our schools with views that are political, raciest , sexist and anything other that fundamental knowledge. Fundamental knowledge means a return to basic education. It means to focus on teaching people to think and know the meaning of self esteem. It means not changing the base line of what is required to advance because some people are not able to achieve it . When a person is not able to advance academically find out what there talent is and help they achieve that. Want some examples look at the lives of Dr. Wayne Dyer and Dr. Ben Carson There are more.

2. Uphold the basic tenants of the United States Constitution as written by our founders.  When you don’t uphold those tenants, I stand for you as a legislator as a judge to no longer hold a position to which you were elected.  You will be ousted upon reasonable due course to not exceed 4 months. No elected official is entitled to benefits beyond the term they serve in office. Regarding terms, there will be a term limit not to exceed 8 years.

3. It is the responsibility of all governments in the US to operate with a balanced budget.

4. Scrap the IRS and adopt a personal consumption tax and a 10% profit tax on corporations with no tax exemptions. See point number 3

5. All public universities are free for those that qualify to stay with a passing grade. Part of the curriculum is the happiness formula and self worth that starts at the grade school level. One great example that I know of is the Delphi educational system. The more I learn about what they are doing the more I see the wisdom of that system.

6. The school system recognizes entrepreneurship as a valid career path and develops has a separate curriculum presented by people with a demonstrated success record in entrepreneurship.

7. Each person has a right to worship according to their chosen faith. They have the right to write about their views. talk about their views in the media. I do not accept anyone preaching to me without my permission. If your religion advocates abolishing another to advance your belief, it is you who will be abolished. This needs to be a worldwide goal as the abuses to others around the globe are outrageous and must stop.

8. If two people of the same sex decide they want to be married then our system needs to honor that and give them the legal rights of a married couple. Do I agree with their choice? I am not here to judge another. If they choose to pursue the adoption of a child, now we are in the arena of the right of all to live their intentions in freedom and peace. Is that child’s right violated? That is a valid topic for community debate.

8. A woman has the right over her own body.  If she is pregnant she loses that right within a short time of conception. To be defined but I am thinking 60 days with the exception if the pregnancy becomes a critical threat to her own life.

9. A person must be a legal citizen to vote and receive any type of benefits which should be very limited going forward. This means voter ID. This means you can work in this country but cannot send your children to our schools, be treated at our hospitals, vote, or receive any government assistance. If you think this is harsh, become a citizen. If you cannot become a citizen then live in a community of your peers and care for each other. During most of the history of the US we lived in a system where neighbors and communities took care of each other. Most of the benefits promised by our government need to be eliminated with people setting up neighborhood and community programs to take care of each other. Look how much money it frees up when regulation at federal and state level is eliminated.

10. Eliminate all laws that restrict people. To that point: elected officials should be measured on how many unnecessary laws they succeed in having removed. For example :

Reverse the law you must wear a seat belt or be fined. I will decide and if I don’t and hurt in a crash, my insurance company does not have to pay because I was not using the seat belt. I am in favor of seat belts but I am not in favor of laws like this.

Laws the tell private enterprise what to do. Consumers should demand accountability for the value of the product. If they don’t then they pay the consequences. If consumers accept genetically modified food, sugar, non nutrition foods with all the information available then let them. Don’t expect society to pay the health care bills.

Reverse the law of mandating restaurants bars and hotels as non- smoking. It is the choice of private enterprise.  You have a choice to go or not go. I would not go to a smoking friendly place but that is my choice.

(do you see how freedom has been eroded?)

Legalize drugs and regulate them like alcohol.  This is gradually happening with marijuana state by state but we must stop putting people in jail for using this product and no I don’t use it.

Legalize and regulate prostitution. This profession since the beginning of time should be a revenue generator not a use of tax dollars for enforcement. The regulation should be for clean places with health reports on the workers. Refer to the tax reform above.

That is a start. What do you stand for?

Steve Pohlit
Email
Ph 727-587-7871

PS If you like my views you will love my Results Guaranteed Coaching Program Click Here

Steve Pohlit, International Business Turnaround and Real Estate Investment Coach

Steve Pohlit, International Business Turnaround and Real Estate Investment Coach

 

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Social Media Synchronicity or A Blueprint For Building Profits With Social Media and Internet Marketing

There are many moving parts in the social media world and they are expanding exponentially as entrepreneurs and business giants develop tools capitalizing on the rapidly increasing numbers of people using social media resources to communicate and promote.

In 2009 I launched my first successful venture built entirely using social media resources. This means that I developed connections on key sites including Facebook, YouTube and Twitter. I built awareness of my business by delivering valuable free content with the promise of more in-depth information for those who joined my membership site. If you want to see how that works, register for my free course at Manifest Mastermind.

I did almost all the social media building myself with the help of some automated tools for growing Twitter followers. In doing that I realized how much work was involved in building a social media network the right way and concluded most people would not do it. I began and still advise business owners and managers to outsource this work as a lot of it was actually rather tedious. I realized the business opportunity and established the company New Digitial Media, Inc. The sole purpose is to develop a social media and internet marketing development funnel for you.

I now have nearly three years experience using social media sites and tools for the purpose of building an marketing funnel that results in attracting targeted clients and customers. This article presents the foundation tools I started using in 2008 which are as relevant today as ever. This article also contains my latest thinking on the tools that everyone should consider for a well founded on line marketing funnel using social media and internet marketing tools.

Synchronicity

I chose that word because I learned from Robert Ringer that optimal success long term occurs most frequently when all components are working well together. I have included Internet Marketing in the title and reference it here because at the core of Internet Marketing are websites and email autoresponders. These continue to be integral components to the on line marketing silo of a larger building profits program.  I teach the building profits foundation course to audiences across North America and use  the in-depth modules with my consulting and coaching clients.

The Blueprint

This is a brief  outline of The Online Marketing Blueprint. To include explanations at this point would result in a book. In fact I am writing The Book On Business Profits which will include details of the components of this Blueprint and a lot more. Register now at the quickly created by me without any graphics web page and you will receive bonus announcements plus text and audio samples of the book when it is released by the end of January.

The Blueprint Outline (non – diagram format):

Foundation Tools

Domain name that matches your business name (or at least close) Dot Com only
Website for branding
Wordpress based blog (not on WordPress.com) for building credibility and your list
Autoresponder Account

Foundation Social Media Tools

Facebook personal profile
Facebook business fan page (flow your articles and other relevant updates here)
Facebook group (only if you plan on being an active group leader)
Two Twitter accounts…one personal and one business. Use both for business
A LinkedIn account with a personal profile emphasizing your business
A YouTube account

The newest brand building tool you will soon here a lot more about is optional of course however, you should get started now with this. http://VideoTVTalk.com With this tool you can send branded email video messages, have branded webinars and on line meetings, your own branded TV site that can be pay per view if you want.  I am really excited about this and I am working on my branded email backgrounds and branded page for my videos now.  In the meantime Click Here to visit the site and check:  out the features and benefits.  One major benefit is that with your branded site and videos there is no advertisement or competitor diversions like we have with YouTube.   See my first example of a private label site. Note you will be able to tell I have not used a professional designer. This is my first presentation of a branded video website. It took be a several hours of playing around to get this done on top of the time for the video. What is really cool is that this will all continue to get better.  Click Here to check it out.

Note: Use Video TV Talk continue to use YouTube more about that in future articles and videos.

Local Search and Marketing

For most people, thinking in national or global terms for on line marketing is common. Local marketing seems to be confusing for many but it there are really few differences.  All the foundation tools and accounts are valuable for most local businesses.  The issue seems to be one of understanding. Local business owners often do not have the time to stay current with marketing opportunities and if they do then they do not have the time.

There is a huge opportunity for people to help local business with marketing. The problem with that is there are very few people who really understand market in relation to the number of businesses that need the help. So you have people promoting products and services to business owners who are not skilled and experienced.

I am beginning to recruit people who want to work with me and where I will show them the step by step process of how to introduce business profits building marketing to businesses and then coordinate the implementation with my company’s staff at New Digital Media, Inc. If you have an interest my contact information is below.

Return on Investment (ROI)

I only offer clients what they need to get started and make incremental profit.  Companies need to see an ROI before being asked to invest larger amounts.  With any business, including locally owned and operated businesses, a domain name and at least a basic website with contact information is essential. That way they can register as a company and come up on local search with engines like Google.  Once that is in place then I want to address ways to build traffic to the site, build a list and build business.

Call To Action

All companies want their on line visitors to do just one of the following:

Physical visit if the business is retail or retail services

Buy on line if the company has an ecommerce business

Call

Subscribe to the list

Social media marketing, internet marketing must lead to a call to action.  Now call me or email me and let’s discuss how we can work together.  All contact information follows.

Thank you,

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

Google Buzz

On Line Marketing: The Formula I Recommend And Why

Question: What Is The Goal of  Business Growth Marketing?

Answer: Traffic and Conversion!

What this means is that in order to grow your business with new customers,  there  needs to be  a stream of relevant traffic interested in what it is you offer.  Your job is to move this traffic from interested to “I’ll Take It” !

Question: How do you move people from being interested to buyers?

Answer: In my experience, people become buyers when a relationship and trust is established. Also, for professional services and many physical products, people want to talk to a person before making a final decision. Contact information including an email address and phone number is very important.

Building A Relationship On Line

The process that has worked for me has at it’s foundation a blog.  The blog has a contact capture form with a reason for people to give you that information. Their name goes into a autoresponder system for follow- up messages with value added content.  Value added content can be tips, a link to another blog article, examples of what is working and direct educational material. Each follow on email should have a signature with a link for more information and contact information.

The blog is the home for valuable content or articles that offer valuable information. This can be current news and relevant “how to” information. Offering examples of what is working is another terrific way of offering value. Marketing messages can be in the signature and the article itself can be structured so the reader understands how your offer is a solution for their interests.

In summary, the blog and the autoresponder sequence is key to building trust and establishing a relationship. Links in the blog and emails can direct the reader to a direct sales page or a contact page.

With this foundation in place and continually growing, you now have the source of material for valuable updates using social media sites like Twitter, Facebook and LinkedIn. Social Media is a major tool for helping you build your business.  I recommend you look at your social media network as an asset for your business that will continually become more valuable if it is properly managed.

Twitter

I always recommend using at least two accounts, one personal and one business. Twitter seems to regularly modify how it is enforcing its terms of service. Having multiple accounts reduces the risk of going completely off of Twitter because of an account suspension. However, if you post quality messages to valuable content plus use tweets that have no URL in them that demonstrate you are interacting, they you should not have any problems with account suspension.

Building a Twitter following and managing tweets through that network can be a significant commitment of time. I highly recommend leveraging or outsourcing a lot of this work. My company New Digital Media, Inc. has been established specifically to help you with this.

Facebook

There are three primary channels on Facebook that should be used that do not cost money. One channel is pay per click advertising does cost money. Regarding pay per click on Facebook,  my initial tests are positive. It appears advertising on Facebook is cost effective. More on this in a future article.

The first area that should be built on Facebook is your profile. There are many exceptions to the rule that profiles are to be personal. Currently I do not advise spending time building a business profile as there is a high risk of being deactivated.  Your personal profile can and should have clear links to your business.

My focus has been on building my profile and my friends list is primarily for business purposes. As I approached the 5,000 friends limit on Facebook I created a fan page. While I am not a fan of the label fan page, it is channel for expanding your network and there are no limits to the number of fans. If your goal is to build a fan page for a business (Facebook encourages business fan pages) then I recommend a build strategy that invites friends to a fan page, uses Twitter to promote your profile and fan page and test Facebook ads to build your fan page. I have seen very effective ad campaigns that have built fan pages fast so I know this works. If you build a fan page then you should have a communication strategy for developing the interest of your fans.

Facebook Groups are one of my favorites for building business since once a person joins your group, generally they are very interested in messages related to the topic of the group. For example, I have the group Build Business Profits on Facebook which ties into the theme of this blog as well as my social media blogs.  The feedback I receive from messages sent to this group as well as several other targeted groups I have built is consistently positive.

Other Social Media Sites

I highly recommend using YouTube and I have done  a lot of YouTube work in the past and will be stepping up my YouTube activity again this year. I also recommend LinkedIn  There are many other social media sites and I have some work being done on a handful of other sites. However, with the growth in Facebook and Twitter I continue to concentrate on those two. Up and coming and closely being watched is Google Buzz.

The Number One Key Success Factor

While I am always building my social media network and the network for clients of New Digital Media, Inc. the most valuable asset in social media is the quality of information offered in articles and personal communication.  With my own accounts and those of clients there is always a focus of adding value and blending with personal messages.  I have no automated messages flowing through Facebook and I am paying increasing attention to the balance of non automated messages on Twitter.

Related

My focus is having people connect with me on my offers. This is what I always advise clients as well. Consistently there is contact information with articles, contact name and email forms feeding an autoresponder with an email message sequence and published phone information.  This is fundamental internet marketing.  There is always more including search engine optimization,  search engine pay per click, squeeze pages and more. However with a consistent focus on building a relationship with people who are interested in your products and services, you will be able to stay focused on those on line tools most effective for your business.

Then there is off line marketing which is a topic for another article.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

Google Buzz

Carl's Jr. Very Effective Use of Social Media, Internet Marketing, Video, More

Carl’s Jr. has over 1100 locations with 772 in California. They have no locations in my current home state of Florida. However, because of my business consulting experience in the restaurant industry along with a controversial video commercial released by Carl’s several years ago, I became aware of this restaurant business. I learned it was  founded with the purchase of one hot dog cart for less than $500  in 1941.

While reviewing a Facebook  application recommended by a friend I noticed an ad on the site for Carl’s.  Of course I remembered the original video that was absolutely outrageous and wondered if they had posted it on Facebook.  (They did not.)  What I did notice was they have almost 68,000 fans, they are promoting a new sandwich, offering an incentive coupon and their fan page wall is extremely active.

I went a little deeper and clicked to their website.  I stayed there maybe 5-8 minutes watching all their video commercials. They are very entertaining. I registered for their newsletter. The visuals, sounds and messages of the videos and the images of the graphics are terrific. If there was a location nearby I would be a customer.  I also feel that the next time I visit the West Coast I will look them up. Their presentation is that good.

Carl’s Jr has links to Facebook, Twitter, YouTube and Flicker on their website.  I am not sure if they have expanded onto other social media sites. If  asked I would  recommend they be on every major social media venue. Clearly the visuals and sound are huge assets for their messages about their food.

Food isn’t the only attraction as evidenced by one YouTube video with Audriana Partridge in a hot gold bikini eating one of Carl’s Jr.’s famous sandwiches. This video has already been viewed over 545 thousand times with most others by Carl’s Jr.  being viewed in the range of 20 thousand.  Think about the value of one YouTube video being viewed over one half million times.

I did a brief review of Facebook to see if key competitors are using social media. Facebook members have activated McDonald’s and Wendy’s fan pages. Neither company seems to have an active Facebook presence.

I am a major advocate for using social media to build business profits. But here is the key as demonstrated by Carl’s Jr.: you have got to have a hook.  Carl’s is kicking butt in their ads for size, quality and price vs. McDonald’s.  Then they add amazing visuals, incentives, and are definitely on top of their game when it comes to strengthening social relationships.  So they are hitting on all cylinders including the use of a well toned body wearing little excited about a huge order of food. What an amazing contrast and Carl’s Jr. pulls it off marvelously just as they did a few years back with a famous celebrity promoting their food wearing near nothing on the hood of a car.  It was amazing.

On video and in pictures, Carl’s Jr. looks like  great tasting food. I assume that is the case with more than 1,100 locations. Of course that is key for sustained growth in same store sales as well as sustained growth in the number of locations. Somehow I suspect the food experience is great and I will confirm that one of these days. If you have eaten at Carl’s Jr. please share your experiences including what you ordered.

Great  example Carl’s Jr. of executing very well on fundamentals.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

Google Buzz

Build Profits on Facebook

Build Profits is  back on Facebook.  This group was originally started in mid-2008.  Early morning on July 8, 2009 the original group was compromised. Within Facebook’s system, the practical solution was to shut down the  group and restart.

While being absent from Facebook, the strategy for the new Business Profits Facebook Group was modified.  The scope of what will be presented to members of this group will be totally awesome. Build Profits will cover all proven proven principles, processes and tools  for building profits and building business asset value.

Some of the information on tools and techniques for Building Profits  are fairly new when placed on the “business knowledge” timeline. For example, members will receive proven social media network and social media marketing guidance. Yes I will  include how to use  Facebook, Twitter, LinkedIn, YouTube, blogs and more to Build Profits. You will also always be reminded of the one certain measurement of how well you are building business profits and business value.

I am passionate  about the fundamentals of business and the tools we have.  I am also very passionate about how Universal Laws apply to all areas of our lives and yes that means business.  Members are in for a wonderful ride. Membership is free and all you have to do is go to this Facebook Link and join us.

I hope you join us. I would love to experience the contribution of your energy, experience and  wisdom.

This is the link Build Profits on Facebook

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

Google Buzz

How To Fix The WordPress Worm

I dated this post since apparently the worm morphs as technology develops to stop it’s attack. So what is true for today may not be true for tomorrow. Right: the worm is on the loose. I noticed the alerts two days ago and began checking my blogs. This one was already infiltrated.

You can tell if you are diseased because the links don’t work and there is an administrator for your blog that you never added. You can tell when you check in your admin panel and see there is number greater than the admins you have authorized. The article at this link Click Here was helpful to me confirming the problem but I could not duplicate the fix the author was suggestion.

I found this article Click Here and actually it was the key for the solution for me. I did not seem to have the bad permalink code mentioned in article one but the links were a problem. I soon fixed those by defining my original permalink structure and my links started to work.

I called a tech friend of mine and he came over and we ran registry cleanup software and malicious spyware detector programs. He said he nuked all that was there and my system was clear to go. Well admin no 2 was still there, we could see him and part of his name was Obama. I am making not blaming the current person who was elected as President at all. I am just reporting on a portion of the name used by this worm.

So the brain trust problem solvers were stuck. Later I remembered article two above and said I am going to test a reinstall. Now that is totally scary since you are talking about starting with a clean slate – a really clean slate. My slate was never that clean after having been to the confessional as a child many times at the encouragement of my mother “you will go to confession young man or you will not be eating dinner in this house tonight” There were some appealing parts to my mom’s threats.

I selected a throw away blog. One that was a good idea at the time but lost appeal. Kinda like someone you meet at 2AM in the morning. With that blog I tested the nuke and rebuild approach. It worked.

Key Points:

You must use the WordPress backup and export to file features

I verified this worked by creating a duplicate first before nuking the original. You can see the duplicate at http://stevepohlit.com/stevereports.

When you export the content here is what is not included  and so you need to have a record of this :

your links

you will find the first post and a duplicate about page is created. You will see them if you look and delete them

If you are using widgets like I am here you need to copy the code for the ones you are using. I mean the ones where you are using ads, facebook widget, twitter widget, rss feed widget etc.

Notice at http://stevepohlit.com/stevereports that there is one widget that is not functional. This is the Google Friend Connect Widget which is site specific. I did not correct this on the duplicate.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit

Contact Information

Buseiness Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

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About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.



Google Buzz

Comments On The WSJ August Retail Sales

The Headline Reads: Retailers Report Weak Sales For August (Click For The Story) Then highlight is:

“Industrywide, same-store sales fell for a 12th straight month — highlighting the woes retailers have been under as consumer spending continues to decline.”

Then there is discussion as to what will happen this holiday season as well as the impact of the clunker program. This is followed by reports of what key public companies in the retail industry reported. Remember there is a lot that is not reported. Also remember, economic recovery is driven by consumer spending and there is little evidence that is strengthening.

The point made that I commented on was that going forward the monthly same store comparisons will look better because you are comparing against increasingly weak numbers from last year as retailers tanked in the fall of 2008. Here is what I wrote:

The comparison may show less dramatic declines and even a greater number of positive percentages when current year sales are compared against months last year when retailers began to experience sharp declines. Those may be feel good metrics. However, the key is what are the volumes and margins that are planned in connection with an acceptable profit plan and how are actual revenue and profits doing against that?

Typically that information is a bit more difficult to extract. The well run retailers have a profit plan by location that is based on category proformas. The key is to be profitable at each location and in each category within that location. I still see very little advancement in the use of direct response marketing and social media marketing. Tools and technology that have been readily available and proven to work for quite some time.

There is a lot of the “same ol same ol” and that is not going to work in an economic climate likely to be very soft for quite awhile.

Steve Pohlit
http://newdigitalmediainc.com
http://stevepohlit.com

Google Buzz

A Great Example Marketing Example From Spam …Swipe This Idea

The subject matter just said  Test …This Is Not Spam. Take a minute to read this and then my comments.

Here is the rest of the message :

This is not spam!  You signed up from ____________  See end of e-mail for more CANSPAM compliance rules.
Please ignore this message, as it is only a test to see if this autoresponder is back up and running.
We need to notify you that this e-mail may contain advice on money-making methods and other subjects plus may include links to available products and/or from third parties in return for appropriate recompense.

If you cannot unsubscribe, you can always send a letter asking to be unsubscribed to:

P O Box 1078
Stanley, ND 58784

Don’t Know Why, But If You Wish To Leave:
http://amazingautoresponse.com/cgi-bin/r.cgi?s=10438&a=117&k=mEYboFVf9JM

To report sp*m by this member:
Please forward this email to abuse@amazingautoresponse.com or follow the above link for immediate removal.

—————————————————————-

Lessons:

I am not advocating doing this at all even though this email did get through to my main address.  Notice the reverse psychology here. …Please ignore.  Come on that always works (Note to Self)  Then the warning “This may contain advice on making money…”  I mean.. how cool is that?

Then there is the humor:

Unsubscribe – Send a Letter.  …

Don’t know why, but if you wish to leave

My view is I learn a lot from paying attention to spam. First spam mail may have some of the best subject lines.  Then there is formatting and other hooks  spam uses.

There is another thing I have learned and that is there a lot of people who use blogs like this to teach, who sell programs that teach you how.  Have you ever noticed how few promote “do it for you”?   Do you know why that is?  Well I have my views but what is important is that one of my new services does “do it for you” What is it?

Click over to New Digital Media You will understand what this is doing in about 3 minutes.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Announcing The Services of New Digital Media Click Here

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About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

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WSJ Reports Twitter Success Stories and Misses The Mark

The WSJ reports Moonfruit went from 400 followers to 47,000 followers in about a week using a contest that became popular and viral fast.  Other similar success stories were reported.  When you read this article Click Here  For The Story I suggest you consider the missing link. Now in all fairness the link may not be missing in the examples reported. However, this key success factor was not addressed in the article.

The Missing Link

Think of a funnel. This story is about using the incentive of a contest to reach out into the cloud of a very popular social media site which of course is Twitter. This strategy was very successful in that the number of followers increased rapidly. However, followers have no value unless they are people interested in your offer – the offer for products and services that earns you money.

Followers need to be converted to a contact data base where you have their name and email contact information.  That step is moving followers through the marketing funnel. Now that step can be bypassed if a follower goes directly to your offer and buys. At that point you also have their contact information.  Again the goal is to develop this contact data base so you can communicate with these people who have said they are interested in who you are and what you offer. That communication then is intended to further cement the relationship and when the person is ready they will buy. You have not idea when they will be ready so building the relationship is the key.

In the current environment there is an opportunity to move people from followers to a contact data base where you can message them and by pass the email system. That option is to move them into a group on Facebook. There is an inherent limitation to that in that Facebook limits group size for sending messages to 5,000 people. Many people are setting up fan pages which do not have the limitations of  a group. However, messages to fans currently are not sent to their Facebook inbox which is not as effective as groups.

My advice is to use the assets of social media with the goal of developing your own asset which is your customer list and prospect list.  Then there is one more thing: communicate with them.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

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Google Launching A New Operating System and You Say So!!! I Recommend Paying Very Close Attention

In the same week I received a message on a special report from the Motley Fool on what Microsoft is worried about and a message from Chris Lang on the new Google operating system that looks like will be launched in 2010. Chris does a great job summarizing the major benefits to this and now I understand what Microsoft may be a bit nervous about.

I have not seen Bill Gates or Steve Ballmer discussing this but I am sure they will soon as their shareholders will want to understand their plans considering this move by Google. Just think of this: $200 will operate very fast and efficiently. I wonder what the equipment and chip manufactures think of the pending development?

Watch the video, then pay close attention to my brief closing comments. These points are what you should be doing today to take advantage of what is available right now and to take advantage of this OS when it is released.

Notice how important Chris feels the Google Friend Connect feature is to the Google strategy.  If you look to the right you will notice I use the Google Friend Connect application.  How do you install this.  Well I am happy you asked.  It just so happens I did a video on this a while back and here it is. Wait before you watch it, make sure you read every word of this article as I close with some mission critical advice.

Now what is the one common element to all these features and benefits? Have you ever tried using an Google application that you have set up without your Gmail user name and password. Do you think that information might be very important to have very secure? I do and I recently paid a very heavy price for inadequate security and trusting this information to another. You now know what to do.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

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