Steve Reports

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with  current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.

With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business.  The only difference in the individual representations was the methods used.  The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.

I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral.  10% were experimenting with video and close to the same were experiencing with blogs.

Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:

• Email capture and marketing with the assistance of an autoresponder

• Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)

• Selective use of press releases

• Direct response mail

• Google Adwords

• Networking events

• Monthly newsletter

• Radio Show Interviews

• Select print and electronic ad placement

• Ebay store (if applicable)

• Other depending on your business

My marketing module is tailored for each business.  Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.

I have prepared an introductory package that will help most companies jump start their revenue growth.  This package is particularly attractive as it does not involve much time on the part of management.  Here is the summary:

Do It For You Package:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Templates For Your Blog,  Loaded That You Pick
Your own autoresponder account set up and assistance with the first 2 or three email messages
Up to three 5 minute videos, syndicated and integrated with you blog and website. (video is really hot.)

Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal?  Well it could be worth many millions. You tell me. What is your business and what is your idea?

Price $2,000 flat or $1,200 up front and$1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

First Point: I do not know the truth of the reasons for or the extent of the weakness in the financial markets. Neither do financial news editors or anyone in the government.  

Second Point: Accept the fact that financial markets are in turmoil and consider some rational information. The following is an excerpt from an article published by  Marc Cenedella who owns The Ladders. It appears to me that what Marc writes is accurate and maybe it will help you understand the practical risks related to the liquidity for your business. Following Marc’s comments, I present a three step action plan for you.  Marc writes: 

” It came to a head last week.

The bankruptcy of Lehman Brothers caused one of the money-market funds – the “MMA” accounts that you might be sweeping your cash into in order to get a slightly higher return on your money – to “break the buck.” So your dollar invested in that particular money market was now worth only 97 cents. That is, the account that we all thought was safe turned out to be not safe.

As a result, reasonable people like you began, not surprisingly, to withdraw cash from MMAs and put it into super-safe investments like government bonds and gold. At one point during the week, some government notes were trading at a negative interest rate – that means people were willing to pay more than a dollar today to make sure they got back their dollar in thirty days!

Extraordinary times, indeed.

Because this “money market” has historically been very, very, very reliable, operating companies had come to depend on it for daily financings of really mundane stuff – buying inventory, financing payables, funding payroll. 

So with MMAs draining cash, the real operating companies of the country, from the Fortune 1000 to your local beer distributor, began to find that the funds they needed to operate their daily business were not there, or were priced with ludicrously high interest rates. As a result, real companies, not just those on Wall Street, were facing a dire situation.

By Thursday evening, it got so bad that Secretary Paulson and Chairman Bernanke went to Capitol Hill to explain the situation to lawmakers. Senators present commented, they were told “that we’re literally maybe days away from a complete meltdown of our financial system, with all the implications here at home and globally.” Another said: “History was sort of hanging over it, like this was a moment.”

In the absence of action, what we would have faced this week were real companies unable to do business. Unable to buy inventory, unable to pay their bills, unable to meet payroll.”

Steve Pohlit’s Three Step Action Plan Related To Your Company’s Liquidity:

1. Implement a daily liquidity (cash management)  ”flash report” if you don’t already have that in place. This report gives you the status of all cash and near cash balances (typically inventory and receivables) along with short term liabilities. I advise using more than one financial institution as a depository for cash balances. 

2. If you have receivables and inventory in your business, you must develop a list of higher risk receivables and monitor those balances daily. Monitoring includes having a direct connect with the customers who owe you the money and a health report on their business. This same logic should be applied to critical path suppliers. Do not assume that any vendor can easily be replaced in this economic environment.

3. Take aggressive steps to move your business forward. Step up near term performance goals. One of the best tools I have seen work recently for on line marketing is the combination of an integrated website, blog and video. I am preparing a special package to help those companies not using these tools to get started right away. In the meantime if you are ready to move on this recommendation or need help with the about three action stops or more, please call me Steve Pohlit at 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com 

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

The past four months I have been actively developing and testing video training for business. The test market has been and continues to be Facebook. The time line was about 90 days from idea to the point of being able to conduct valid live tests.  This time line was mostly due to the time for  my own personal development and I was moving a growing number of subscribers along the development path.

During this process I realized many questions continued to “bubble up” regarding blogs and what I recommended. In response I have now developed video training on how to set up a blog for business profits.  That video series is new and not as developed as YouTube Mastery.

The Three Steps For Optimum On Line Marketing Effectiveness Today :

This is my number one recommendation for all companies and is what I work on almost always as a first step in any consulting engagement:

1. Website
2. Related Blog
3. Focused Video Posted To 1 and 2

You must be doing all three for maximum effectiveness.

More clarity on those in a future article since of course I recommend building lists and SEO content. This is an article not a book.

For now the following is an announcement I recently sent to over 1100 members of my YouTube Mastery Group on Facebook and included a reference to Blogging For Profits.

—————————————–

Welcome All New Members: Here is the latest video training. I stand firm on my position you will not find the value that is in this training anywhere at any price and YouTube Mastery continues to be FREE.

YouTube Mastery  How To Build Business Profits With Video 2

This is the continuation of the training  of  how to use what you have learned in the YouTube Mastery Series to help build your business. Of course there have been tips along the way. But now you look over my shoulders as I demonstrate how I am using video to further build the credibility of my consulting business.

Steve Pohlit shows two example of using the training taught in previous YouTube Master videos. The first two promote a business venture which is Dubli Auction Network at http://dublian.com The second is to help a client with marketing using video. The client is http://newhairlaser.com and the service is hair transplants.

http://dublian.com achieves number 1 position on Google search with video and http://newhairlaser.com receives 60 video views in 2 days worth nearly $300 in pay per click ads.

These are very successful examples and you can do the same.

Here is the link – Remember if you are registered at http://youtubemastery.net you have access to all the training videos in sequence. REGISTER NOW

http://youtubemastery.net/YouTube-Mastery-How-To-Build-Business-Profits-Wtih-Video-2.html

Steve Pohlit, President
International Business Consulting Resources
http://irconsultinginc.com

PS Want to know how to set up WordPress Blogs including cool templates and valuable plugins? Join Blogging for Profits  http://groups.to/blogging

————————————–

My Commitment:

My firm will implement known best practices relevant for your business. They will work while I am coaching you and your company.  You will receive the benefit of a  very high return on investment.  Best practices do not work on automatic.  If  you stop following what you learned  after project completion, then you can expect the benefits to stop as well.

If you know what to do – do it now!  If  you are not sure, call me, Steve Pohlit, direct at  727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working  Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

Recently I hosted a conference call with two experts in the self-development industry. The information developed and shared with the callers is direct lead to my professional advice for companies:

The Most Valuable Advice For Making More Money For Your Business and You:

Establish a very clear picture of where you want your business to be and then release the gap between that picture and your current reality.

The follow-on advice to this Actual (Current Reality) -Standard (Clear Picture of Your Goal) = Variance (The Gap) is that anytime somebody’s thought, words or actions attempts to destroy the picture you have created. For business the picture needs to include financial performance as well as company culture and lifestyle.  I have written and recorded videos on how to begin rolling back twelve month financial rates of performance to what has to be done this week to achieve those goals.

With the guidance and the track record in place to help most companies achieve extraordinary performance,  do you know what the one thought that is pervasive?  “Well things are bad right now and I don’t want to spend any money on help or doing anything different.”  Attitude is the most damaging gap.  Release the pessimistic attitude and open the door to the ideas and action that will move your business forward.

You have a choice.  Let external situations mandate your results or create your own reality.  Successful mindsets create successful results.

I am a big fan of Internet Marketers. I love the buzz they can create. The subject lines used to grab your attention and the sales copy are works of art.  Of course beauty is in the eyes of the beholder.  Great subject lines and great copy will always work because the copy appeals to our emotions.  The copy convinces us that when we buy a product or service we will have the life of our dreams.

My consulting practice does not promise you anything but this:

I will implement known best practices relevant for your business. They will work while I am coaching you and your company. You will receive the benefit of a  very high return on investment.  Best practices do not work on automatic. If  you stop following what you learned  after project completion, then you can expect the benefits to stop as well.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Recently I planned to co-host a teleconference call where over 2,000 interested people were invited. When events of this type are planned, I usually anticipate a 5-10% reservation rate and then 20-25% of the people reserving their space will actually participate on the call.

Those numbers are not the lesson of this article.  Although if you read the numbers carefully they wil help network marketers, direct response marketers and people managing special interest groups off line and on line. This article is about the doors that opened when I failed to understand all of the featurs of the new conferencing call system I was testing and I couldn’t connect the callers. I rescheduled the call.

In a prior life I would have blamed a lot of people but now I look and say what could I have done to prevent this problem?  The number one action (and yes I knew this but didn’t do it) was to test the system before announing and promoting the call. I had assumed I understood how it worked from the training that was available and I didn’t.  So I accept responsibility for needing to reschedule the call.

First lesson: always test …always.

The conference call system is fairly new and once discovered I really wanted to use it. The features and benefits for a free system were “off the charts.”  I was further impressed by an email from the company’s CEO who had learned of my canceled call and wanted to know about the  difficulty and what they could do better.

Second Lesson: when a customer even a free customer has an issue, find out what  you can do to solve the problem and possibly prevent it from recurring.

In order for me to answer the question for myself and the CEO as to what can be better I needed to make sure I understood how this system worked.  Often times  when I have a question I will become the teacher since if I can successfully explain it to someone else then I understand it myself.  So I developed three videos of enhanced training for this system which is called Callifower. These videos are below.

Third Lesson: You understand an important topic well enough if you can teach it.

Now this is where my business analytical and consulting skills really kick in. I stepped back from this situation and asked, other than my group who else would benefit from this conference calling system and training?  Here is a short list:

1. There are groups using conference calling extensively now. They include network marketers, internet marketers launching products to name a few.

2. Companies with employees in remote locations. These can include outside sales people on the road, managers of stores in multiple locations, trucking companies with drivers on the road, employees in mulitiple offices or plant locations.  Are you beginning to see the opportunities.

Fourth Lesson: Be open to how technology developed for one group can be applied to non-targeted groups.

This is the advantage of working with a business consultant exposed to a wider range of company practices. However, like companies not all consultants have expertise in marketing tools like blogs, video, social networking, conference calls, syndication, direct response and more.

International Resources and specifically this consultant is very connected to not only the latest tools that are developed but more importantly often has personal experience with what is working.  This logic can be applied to company managers who identify a practice that works well and can share that using video, white papers, blogs, press releases, emails, newsletters and seminars with  customers and even competitors. Very few discoveries are extremely proprietary and often “speed to market” with information establishes credibility.

What really caught my attention about Calliflower were the features of being able to see who is on line and multiple ways for participants to ask questions and participate.  Check out these videos:

Video 1: Calliflower Conference Call Training for Participants:

Video 2 Part A Calliflower Conference Call Training for Conference Hosts:

Video 2 Part A Calliflower Conference Call Training for Conference Hosts:

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: MySpace: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

The last thing my readers need is another economic analysis report or some suggestion that I or anyone else out there flapping their jaws really know all the facts about the reason for current climate.  Ladies and gentlemen. reading those headlines and spending time analyzing the crap in the news is a monumental waste of God given talent. Stop your bitching and moaning and take responsibility for what you have control over which is your life. All change starts with one person. Do you want to know who that person is?  Look in the mirror.

If your business is suffering, if you have lost your sources of cash flow, if you are feeling tired, down, stressed or in general not very good, recognize this: it is very true that the way you feel is absolutely a direct result of how you think.  Don’t believe it?  OK by me if you want to be a martyr.  For those of you that want to take responsibility here is a quick 5 Step Plan to move forward fast:

A Five Step Speed Action Course For Achieving Your Goals In Changing Economic Times:

1. Recognize that most people you meet and talk to are going to be bitching and moaning about something or multiple things. Don’t play in that sandbox.  There are a small group of people totally optomistic about the unlimited possibilities. These are the people you want to “hang out” with.  So you don’t know anyone like that?  I’ll tell you one source where I have met some wonderful people. Register for an account at www.Facebook.com  and www.twitter.com   You can begin by adding me (Steve Pohlit) as a friend and if you don’t think I am wonderful, you will soon find a large number of people who are.

2. Understand the dynamics of doing business are always changing. Since 1994 with the introduction of the Internet browser, the rate of advancement continues to accelerate. Do you remember a few years ago where Google Adwords was all the rage for on line marketing? Do you know the impact social networking is having on the Adwords market?  When you look at the financial results of Google the impact may not seem obvious because Google is still the 800 pound gorilla.  But if you become active in the social networking markets like Facebook, MySpace, YouTube and nearly daily growing rate of others you will see changing trend lines. I recently activated a site www.youtubemastery.net  that begins to teach people how to use video to market their business and products on line. I can’t imagine recommending that even as recently as three years ago. I know at that point there were some progressive internet marketers using video but to encourage brick and morter businesses to use it would not have been very credible for me at that time. Now it would be irresponsible if I didn’t recommend it and teach it.

3. Nothing is the same forever…nothing.  I am very familiar and experienced with using eBay stores as an adjunct to selling physical products using internet sites and retail stores. Several years ago the eBay model seemed to be an unmovable foundation for the auction business. In the last two weeks I was asked for my expert evaluation of a global trading platform that is very popular in the Europe. The person who contacted me was considering making a commitment of money and time to this business that is scheduled to enter the US.  When I started studying this model I was amazed to discover that most of it was a completely new way of lookng at auctions and while I am not personally a person who has an interest spending time on landing an eBay deal,  I can see myself playing in this new areana.  Now since its origin is Europe, I had some difficulty understanding it. Once I thought I “got it” I developed an explanaton which you can see at www.dublian.com   The point is whether you are a multi-billion dollar business, an entrepreneur, or an employeed person with a company you feel is well established for the long term, don’t fall into the trap of complacency.  I’ll bet 6,500 people employed by Wachovia felt their position was secure until they discovered in the papers that their employer lost over $8 billion and was cutting their job. Nothing is permanent.  My strongest advise with every business is the same: be very aggressive in taking care of current customers and growing market share.  Do you think that advice would change under different economic conditions? It hasn’t and it won’t

4. If you are running a business with employees you should be very consistent on your expectatons for performance. It seems that when revenue and profits are under pressure, management starts taking a close look at employee performance. In some cases they don’t even care they just cut.  Just cutting is rarely justified and is analogeous to removing a body part if you want to lose weight. That approach is just plain stupid. There is no change in the guidance here: The formula is A-P=V  which stands for actual minus plan = variance.  There must be a person accountable for each key variance in your business. That is how their performance is measured. Is it a simple as that. Yes and no which is why companies engage my me and my firm for assistance.

5. If you are repsonsible for a business that is really feeling financial and cash flow stress, every day you wait to call for assistance is a waste of very precious time needed to define and execute a turnaround plan. I have written about this before and will write about it again because it is a fact. Please visit www.turnaround-consulting-firm.com or call me direct right now at 727-587-7871.

The blessing of a changing economy is that is results in an opportunity to re-evaulate how you are running your business and your life.  The people reading this either accept that they are responsible for what happens to them or blames everyone else. For a long time I had the mind-set it wasn’t me. Four years ago I concluded that mind-set was completely incorrect.

Accept The Responsibility and Take Action Starting Now!!

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

Does 200 million page views a month catch your attention? How about knowing 41% of the members between the ages of 34 and 55 and all groups are divided nearly evenly between male and female? If that isn’t enough to get your attention consider these:

1. Members look for content by areas of interest.
2. All content is video and each video can be described using text that is rich with targeted keywords for your product or service.

Just a Couple More Things

1. The information above is about YouTube.. the 6th highest volume site on the Internet. The demographic data is for the US only and yet YouTube is International. The real number are larger but not quantified.
2. There are more than 150 social media sites on line and growing. Each one is attempting to carve out a niche of the huge general market. Of the 150, approximately one third are video sites. Once a person masters YouTube alll the skills are generally transferable to other niche market video sites.

The Action Plan Tracker

I have a business consulting firm. I teach companies how to build revenues and profits using proven principles and processes. Part of the business consulting work plan is to help the client implement an improved and more effective marketing strategy. Social media is now a required component of my updated business marketing strategy model. The numbers of people joining social media sites and becoming very active are very significant and should not be ignored.

There are a huge number of businesses that do not have websites, use blogs, test on line promotion campaigns, execute effective email campaign which are all very proven and effective marketing tools. Social media sites generally completely ignored by most companies. The exceptions are wisely building brand and loyalty.

Very recently I developed the groups YouTube Mastery on Facebook and MySpace as well as the the site www.youtubemastery.net These resources are just being developed and the website is very underdeveloped. However, I have a very clear plan and once I reach that point I take action and sacrifice some perfection. People need to know about these opportunities now and begin using all the Internet tools plus traditional marketing tools in their business now. I currently advise business owners that they need to be devoting nearly 80% of their time on marketing. Part of that 80% includes working with staff and others accountable for marketing. Marketing and developing people are the two most important areas where a business owner needs to spend their time. All other responsibilities should be delegated. What if your are an entrepreneur of one. The point is still the same.

Right Now Action Steps:

1. Join the group YouTube Mastery on Facebook
2. Visit and register at www.youtubemastery.net

These two actions will result in you getting up to speed on using social media and social media video to market your business.

Sending all my readers the energy of wellness, happiness and peace.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size.

Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

All of my work with helping companies achieve their potential includes enhancing their marketing programs. Everything I use in that part of my consulting and coaching practice is a result of what I learned from: Dan Kennedy, Ken McCarthy, John Reese and more.

Yesterday, John Reese sent an email updating his list about the status of his latest project. Part of that email is repeated below. Be sure to read my comments after John’s remarks for very valuable free resources.

From John Reese……..

If you haven’t yet signed up for Twitter.com you
really need to do it ASAP. As you’ll soon discover,
it’s becoming a very powerful traffic-generation and
relationship-building communications tool.

I believe it’s only a matter of time before every
serious Internet marketer, blogger, affiliate,
and business owner has a Twitter account and
is using it to grow their traffic and grow their
business.

It’s completely FREE to create a Twitter account.
So go right now and create an account and
SECURE YOUR NAME (or company name)
before someone takes it first.

After you create your account (or if you already
have one) be sure to “follow” me by going to
my Twitter page and clicking “follow” under
my photo:

http://twitter.com/johnreese

* I’m announcing some important news in the
next few days… follow me on Twitter to get
the *live* updates.

Yours For Online Profits,

John Reese

—————————–

Valuable information you can use when you set up your Twitter account

1 Follow me at http://twitter.com/stevepohlit

2. Larry Chase published a great list of Twitter tools - I learned about this from a “Tweet” by a person I am following. You won’t believe the tips you get when you start following some of the people on Twitter.

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

25% of a $4.00 cost per gallon of regular unleaded gasoline is due to the devaluation of the US dollar in the past 24 months. Restated: if the US dollar was at the same value in the currency markets as it was this time in 2006, the price of a gallon of unleaded regular gasoline would be $3.00.

Do you remember fuel at $3.00 per gallon? Of course you do. It wasn’t that long ago. Did you adjust your lifestyle? Let’s look at statistics for spending during the Christmas season of 2007 when the price per gallon was just about $3.00. Spending increased year to year by about 3.6% . So even though gas prices were up from December of the previous year people were still spending money.

The Ripple Effect of $4.00 per Gallon Gas Is Uge and Everyone Should Be Really Pissed Because….

Let’s look at the impact: airlines are have to raise prices to cover fuel costs. Of course people have less money to spend on airline tickets because of what it costs to fill their gas tank. So fewer people fly, airlines cut flights and airlines cut jobs. Guess what …take the cruise industry – not as many people fly so they are not taking as many cruises and they are not scheduling time at resorts.

So you say you don’t care that much about the airlines and cruise ships and resorts. OK what about the price of lettuce. In a matter of one month at the place I shop the package of mixed greens I like increased by more than 15%. Why do you think you see an increase in food prices? What delivers food to the stores? Rights..trucks. What fuels trucks? Right gasoline and diesel fuel.

So now we have more people losing their jobs, prices increasing and an increase in the number of people blaming Saudi Arabia and the oil companies for the increases. Ladies and gentlemen our own federal government created this mess. Wait…we create our government. I don’t recommend looking to an outside source to blame. Look in the mirror first then move forward from there.

What is the solution? There doesn’t appear to be one action to restore the confidence in the US Dollar or is there? Could linking the value of the dollar to the price of gold be a solution? It seemed to work before. The weakness of the dollar is a big deal and it seems to be getting very little attention buy our current or pending leaders. They pay attention to what people want to hear and in this country people seem to be looking for increasingly larger government with more programs to “help” the citizenry. I don’t like it and suggest you examine your belief system on these points. I wonder what would happen if everyone who has a blog would start ranting about these issues? Do you think the leadership would pay attention? Of course they would. This all starts within.

Caution: Solutions From Snake Oil Salespeople:

What really takes off in an economic situation like we are dealing with is the classic image of the snake oil salesperson. But rather finding them on the back of a covered wagon, we find them in email messages, job boards, Craigs List, Facebook, MySpace , You Tube and an increasing volume of direct mail offers.

Get rich quick or get out of debt marketing capitalizes on people’s pain of losing jobs and the increasing number of people having difficulty keeping their homes. Objectivity in evaluating these offers can easily be lost and the valuable “rule of thumb…if it looks to good to be true, it probably is” fades into the background.

Now are there credible opportunities out there for making very good money? Absolutely but they involve you doing something to earn it. I recently been advertising for virtual assistants. I know there is very good income to be made with this work. I have this position posted in several prominent locations where I know there are qualified candidates. The response is very slim with one exception: I have a very interested company from an international country wanting to help me and I am seeing if that will work. Why is it that the aggressive labor pool seems to be available internationally but not in my own back yard? I have no idea.

There are jobs in the economy, there are credible business opportunities and if you have any questions about a business you are looking at or a business opportunity you are considering, just shoot me an email at StevePohlit@gmail.com and I will try to help you.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

You probably know John Reese is a very experienced credible and successful Internet marketer. I have benefited a great deal from John’s courses and newsletters. This message from John came to me by email and I am posting it here. Like John I have been skeptical about Social Media marketing including Twitter. One thing about John is that he tests everything and you will see he has been accumulating data on driving traffic to his sites and particularly his blog using Twitter. After you read John’s message come back and take these action steps:

1. set up your account at www.twitter.com
2. look up www.twitter.com/stevepohlit and follow me
3. look up www.twitter.com/johnreese and follow him
4. follow John’s guidance in adding people to follow
5. notice how people post to Twitter and start posting regularly.
(I use Ping.fm to post to Twitter and Facebook. It is supposed to update my accounts at LinkedIn and MySpace but I don’t see that working well. Maybe you will have more luck.)

Two final points from me:

1. this is part of my signature on my outgoing emails:

Network with me on

Facebook: http://tinyurl.com/4yyhf2

LinkedIn: http://www.linkedin.com/in/stevepohlit

MySpace: http://www.myspace.com/stevepohlit

Follow me on Twitter http://www.twitter.com/stevepohlit

2. Notice how I discovered valuable content written by an authority on a topic where I have some experience added comments and now publish it on my blog – with no changes to the original message. This is another way of generating valuable content for your blog (hint, hint)

————————————————-

Email from John Reese starts now:

If you haven’t yet created a Twitter account
you’re really missing out.

This service has exploded in growth
in the past few months and I don’t see
it slowing down anytime soon. There
are now MILLIONS of users and it’s
becoming mainstream.

I’ve been running some interesting
tests and I’m already seeing some
great traffic results — far greater than
the traffic from Facebook or any
other “Web 2.0″ service.

Facebook and the others certainly
have their place, but Twitter is more
powerful. At first I didn’t really “get it”
but now I do and my traffic stats
don’t lie. IT WORKS.

As a communications tool, Twitter is
probably only 2nd to Email right now.
It’s a great way to network with people
as well as to drive visitors to any of
your sites, blog posts, etc.

BUT DON’T WAIT…

Create a Twitter account NOW and
start ‘following’ people you want.
Others will eventually follow you in
return. Observe how others post
and you’ll quickly learn the culture,
etiquette, and uses for Twitter.

It’s not rocket science. In fact,
it’s a lot of fun.

You really need to start today because
the sooner you start the sooner your
followers list will start growing and more
people will see your posts — which will
then virally grow from there.

*******VERY IMPORTANT********

MAKE SURE TO FOLLOW ME!

(I’m actively posting all the time.)

Create an account then go here:
http://twitter.com/johnreese

Click the “Follow” link that shows
under my photo.

That’s it. Everytime I post you’ll
see it in your main “timeline”
area.

* After you click to “Follow” me
look at the right-hand side of
my profile page. Click the blue
“Followers” link and you can see
all the people currently following
my posts. Follow some of these
other marketers so you can get
involved.

Twitter is extremely VIRAL.
When you make posts (called
“tweets”) they can be exposed
to all the friends (followers)
of others. Then they can choose
to follow you.

I think Twitter is going to really
evolve into a “must use”
marketing tool. It’s a great way
to announce you’ve just made
a new blog post, released a
new product, or anything else
you’re up to.

I’m already seeing 400+ visitors
each time I make a tweet that
I’ve made a new blog post.

So trust me, this is no flash in
the pan. In fact, this may be
one of the most powerful marketing
tools ever — it just depends how
it evolves.

But so far you’d be crazy not to
use it. It’s producing great results.

Take 2 minutes to create an
account — heck you’ll want to
do it now so you can at least
get your name before someone
else takes it. Or your company
or product name, etc.

Just go to http://www.Twitter.com

Then visit my page at:
http://twitter.com/johnreese

———————————————

Info courtesy of Steve Pohlit

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest