Steve Reports

Jaime is a young lady from Toronto, Canada. She is the Next Internet Millionaire having earned that title after many long days and weeks of intense effort. She was judged by an elite crowd who have developed successful businesses using Internet marketing, direct marketing, publishing, informational products, videos, audio and more. These including Joel Comm, Rich Schefren, Mike Filsaime, Brad Fallon, Armand Morin to name a few. She is now a speaker having addressed a group of about 100 people at JV Alert in Orlando. This is a marvelous event by Ken McArthur which is where I met Jamie.

I have just listed a few highlights of what this lady has done. These are not who she it. Jaime is a person who speaks and lives from the heart. She started her presentation saying it was her first to any group and that shortly before being at the front of the room she threw up. She said she just wanted to get through it so she could sit down and enjoy the rest of her day. Folks that is as honest as you can get.

Even with that honest disclosure of how she felt, she spoke to us like we were sitting accross the table having a one on one over a cup of coffee. We learned about her deep heart felt motivation for competing at all in the Next Internet Millionaire Reality Show. Simply stated she was not living on purpose working in her 9-5 job. She even succeeded getting 100 or so Internet marketers and other business people to stand on their feet, clap and sing the Dolly Parton song 9 to 5. Two hours earlier she was throwing up and now she had the crowd singin and dancin. Can’t imagine what she gets us to do when she is confident speaker.

The real message story is about a young person knowing she is not happy with her 9-5 role but not knowing how to break out of that trap. Through a series of what seems like unlikely events that she acted on she is now an author, speaker and on her way to more success. She is well connected at an early stage in her career. She took the risks, she was scared and now in her words she is thankful and happy. Seems to me being grateful and happy is a very good place to be in life. Read her story – well worth the time and yes we can learn a lot from a young seemingly inexperienced person.

Be well and prosper,

Steve Pohlit
Business Development Consulting
Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults with clients to design and implement processes that will deliver improved business performance for the long term. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

Are you a business owner, entrepreneur, direct marketer, internet marketer, network marketer or a person looking for the keys to success? If so this is must read information. Of course you don’t have to and you may not even “buy into” what I am presenting. I repeat: this is must read and must follow information.
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Something has been missing. While I developed, implemented and proven the effectiveness of my 10 Minute MBA program, I knew that in a number of cases the success was not sustained. I rationalized this as a natural process of business owners slipping into to their previously established comfort zone.

In a way I used this seemingly natural regression as an opportunity to promote follow-on business consulting services. Now I understand that while ongoing services are valuable, the real reason for business performance to slip went deeper than the obvious failure to follow the established game plan that had been proven to work.

I also could see that in many instances that even when my Profit System was actively implemented and the business was hitting or even exceeding established milestones, something was missing.

When you are faced with a question where you don’t have the answer with confidence, what do you do? Well there is research of course and I did research this issue. Hundreds of hours of research. I also looked very carefully at those situations where people were hitting and exceeding the numbers consistently. I studied the contrasts.

I didn’t discover what I now feel is the answer until I examined my own experiences. I have been taught and influenced by my parents, my daughter, teachers, billionaires, priests, ministers, authors and very by all outward measures, successful internet and direct response marketers. There have been many other influencers but you get the idea. With all of this experience being taught and implementing a lot of what I was taught I found myself experiencing significant negative life situations. So I went to work to find out why. I went to work on myself.

This is not the forum for a description of the extent of that work. However, what I discovered literally transformed my life. This is an introductory article. I am suggesting you consider that if you are not on purpose there is no way for your business or you job to be satisfying – no way. Alternatively if you are on purpose and you use all the tools available to you, then not only will you be achieving your professional goals but more importantly you will be healthy, happy and at peace.

I suggest to you that being on purpose is more important than all the money you believe you want to make. Don’t misunderstand me. I want me and you to have all the abundance available for us while we are on this physical plane. I firmly believe there is unlimited abundance and I like that idea as much as anyone. At the same time, I remember the story about Andrew Carnegie in the book The Five Wishes. He was asked if his life was a success. He said he would give up all his money to have a truly happy marriage.

What is it that you wish for when asked if your life has been a success?

In this series of articles I will explore with you how personally being on purpose will make a dramatic difference in your life and your business. We will review a number of typical real life business examples and look at various outcomes as determined by the mindset of the person in the example. You will learn how to turn your business into a profitable cash producing machine.

Until the next time:

“If you get to thinkin’ you’re a person of some influence, try orderin’ somebody else’s dog around.”

Be well and prosper,

Steve Pohlit
Business Development Consulting
Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

A company I work with is clearly on track to achieve a 20% increase in sales and profits. This business sells physical products on line – a traditional eCommerce business model. I noticed a slowdown in the rate of improvement in sales and profits earlier this year and a plan was developed to stabilize and then increase the rate of sales improvement.

A pay per click promotion was being used the three major engines. The campaigns needed a tune-up to improve return on investment and help improve the sales and profits trend line. Pay per click was the immediate focus since the projection was that it would have the fastest and most measurable influence on sales and profits in the near term.

Over the subsequent 3-4 months, a significant improvement in sales and conversion from pay per click advertising was recorded. The return on investment on net profits (revenue less cost of goods divided by pay per click costs) was very impressive for each primary keyword and ultimately for every secondary keyword. After about 4 months of working the campaigns, the performance, while very good, seemed to be nearly optimal and we went into maintenance mode. The improved ROI was not sufficient to ensure the Company’s sales targets for the year would be achieved. We implemented the next step of our marketing plan.

Marketing is about using appropriate channels for developing and maintaining customers. Direct mail and email are the “hands down” best ways in most instances to develop relationships with customers and targeted buyers. When done right, the business benefits tremendously because the customers know they are valuable. They respond by buying what you are offering. With a meaningful email database, marketing with email campaigns was viewed as the fastest way to further improve sales and profits.

Let me short cut the story to tell you that the email campaign is enormously successful. In total, the results exceeded projections. Here are the key points:

Every promotion needs to be evaluated on its own. We had pay per click campaigns and email marketing promotions fall flat. None of those were mistakes. The only mistake companies make is not marketing, not measuring what they market and not learning from campaigns that didn’t meet the mark.

In order to evaluate any marketing initiative, it must be set up so you can measure results. If this is the first time you are reading about testing, tracking and measuring ROI, congratulations. You now know the fundamentals of successful marketing. If you have read this before and are not implementing your marketing strategy using these principles then guess what – look in the mirror when you say your business is not performing or your marketing program is not delivering.

BONUS: I learned the value of having a technical person who understands the marketing objectives on the team. Setting up the tracking codes that allowed us to measure ROI for each keyword and email campaign was invaluable and work I prefer to have done by a person with those skills. In this case the company has qualified in-house resources. This is not always the case. If you are not confident you have or have access to the skill set required to set up the tracking codes then find those skills. There are independent consultants who have these skills at reasonable rates.

The Only Mistake In Marketing:

The only mistake in marketing is not setting up measurable campaigns. Dan Kennedy pounds on the importance of direct response marketing. Dan is absolutely right. John Reese is the master of testing. John is absolutely right. Learning from the masters is useless unless you act upon the lessons you learn.

Be well and prosper,

Steve Pohlit
Business Development Consulting
Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

In the fall of 2005 I received an invitation from Gary Halbert to a seminar in Orlando Florida titled “Root Canal”. He wrote many things in his invitation, but I will never forget the sentence where he said he was “the only instructor”.

At other seminars on copywriting and direct response marketing, Gary was always mentioned. Well, he was not just mentioned. There was usually a story to go with it. You either really liked this man or didn’t. Regardless, everyone respected his work.

I was one who liked the man and was fascinated by his marketing mind. Of course I raised my hand almost the instant I received the invitation and several months later I was off to Orlando for the Root Canal seminar.

There were about 60 of us in a small hotel conference room. Gary arrived early sat down and didn’t stop for three days. It was the most remarkable experience. A master just told us as much as he possibly could in three days about what he knew. True to form, he also would have had a large audience rolling out of their seats during a late night comedy hour and I do stress the late night part.

Brock Felt during his launch of Pipeline Profits tells of being called on by Gary for a hot seat and being told by Gary to sit down. I can tell you that is true since I was there. There were others with very recognizable names. I experienced the difference between someone successful and a master.

I know Gary’s influence is with us as long as we want it to be. I am sincerely grateful for having made the decision to attend Root Canal and to have met, talked and experienced his brilliance in person.

The loss of the human form is difficult for all of us. I pray his family. friends and admirers find peace in the letters, tapes and many memories he left all of us. Gary thank you for what you gave.

Steve Pohlit

PS If you have not visited and book marked and copied his work published there go to The Gary Halbert Letter now and get started

February 16, 2007, Orlando, Florida.

This week anyone at The Hotel Rosen in Orlando Florida is attending StomperNet or JV Alert. The real value with these conferences is that many of the best, brightest and most successful developers of businesses using the Internet are teaching and interacting with hundreds of smart, experienced and successful attendees.

Those transferring substantial votes of appreciation (money) have received far more in one day than what we gave. For me that happened in the first 2 hours.

A couple days ago I was talking with my former wife (we remain friends – which is how it should be) and I mentioned how a big part of the value I bring to my consulting clients is self-taught. She questioned me about that statement. We then discussed the significant role my work with learning from Internet marketers has played in helping others gain huge positive results for their business.

About 5 years ago I became a serious student of direct response marketing on line and off line and business development on line. In the past 12 hours I have had in-depth discussions with Brad Fallon on sourcing products in China, with Jason Potash regarding the use of article marketing for more traditional businesses and John Reese on website focus and strategy. In the past 12 hours I learned about important trends and new products emerging that can help all businesses.

As a member of StomperNet I will receive the DVD’s from this conference. However, watching DVD’s and being in the same room with all this energy focused on building profitable business is not the same. The best revenue building results achieved by my consulting clients have been by those who have implemented action steps based on what I have learned from conferences and training programs focused on building business. Those clients and companies I work with in the future will receive even more value as a result of my participation this weekend.

What is your business development strategy for this year and what are you doing to tap into the right resources for you to achieve that.

Wish you were here!!

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

In this article I am going to give you a link that was sent to me as a funny video. You will soon understand why I am using this link in this message. This is a very important reminder that viral marketing can be very damaging or even destroy a business.

If you are new to the term, viral marketing, in a nutshell, is where one person tells or emails another about a website, story, video, movie, restaurant, product etc The message usually starts out with something like: hey____ you’ve gotta check this out.

Recently millions watched the Super Bowl. Whether you like his music or not Prince absolutely “wowed” most everyone. The papers gave him an outstanding rating. He performed flawlessly in pouring rain. Think about the impact on his record sales and his performance price tag. Guess what song was my most recent purchase from ITunes.

On the same show was the Snickers’ commercial along with a rather long list of other displays of marketing stupidity. But let’s examine the Snickers presentation. (If you don’t know what I am talking about – do a search on the Internet.) Was the intent to build brand awareness? Or was the intent to test direct response? Direct response may have been the ultimate goal since different endings that visitors to the web site could vote on were planned. I don’t know, but the real direct response was the outrage over the commercial and it being pulled two days after the Super Bowl.

My view is that it has nothing to do with motivating you want to buy a Snickers in fact it may have turned allot of buyers to alternative selections. It reminds me of some the outrageous subject lines used by Internet marketers. Sure I notice them. But they don’t make me want to read the message.

Moving on: What would you do to have the opportunity to showcase a new product introduction on Dave Letterman’s show? I’ll bet you would be prepared. You would make sure you looked the part and what you were showcasing worked right. Plus I’ll bet you would make sure there was at least a subtle reference to your web site or 800#. Even the newest people learning marketing would know to do this. Look at this clip – amazing. Click Here For Steamed
Can you imagine being a celebrity using your name with a new product introduction and having it turn out to be a major joke – on Letterman of all places. Come on.. you can’t tell me that even Richard Simmons doesn’t have common sense. If he doesn’t, he certainly has staff could to show him how to dress and act since he is associating his name with a product. I would really enjoy having the opportunity of watching this with Joel Bauer - Mr. Persuasion. I can only imagine Joel’s reaction.

The point is, you don’t have to be a master marketer to get it right. Just use common sense. I am not a marketing guru but just this year I finished helping two companies get on track for 2007 where their sales will increase 50% and profit growth will be higher than that. Of course it is not all marketing. But without an effective business development plan in place along with a management system in place that quickly confirms what is working and what is not so you can take appropriate action, you will not hit your target.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Generally, I read every email, every blog post and every direct mail piece issued by a small select group of people. These are experts based on my own experience with their content. In most cases I have spent time with each of these people at conferences and seminars. They have earned tremendous credibility in the business community for their discipline.

I am alert to new ideas and results from others. However, with limited time, they do not receive nearly as much of my attention as the expert class. Dan Kennedy is in that class and this week he is on the phone revealing extraordinary successes achieved by ordinary people. Dan calls this group Renegade Millionaires. I have a lot of material on what the Renegades have achieved. An hour with Dan will be time well worth spent.

He is making the times very convenient and Dan usually does not record the calls so you can listen at other time. So take a look and jump in if you can. This is a complimentary call. Dan does not work for free but he will deliver allot of value in exchange for your time. So book at time and grab a couple of pens and a pad of paper and be ready for some great Dan Kennedy advise.

Ckick Here To Register For The Call

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Situation Room:

Revenues nearly doubled in one year to more than $14 million. Profits hardly moved from the previous year which and those profits barely broke $0. When I reviewed this information with the founder of the business, he looked me directly and sternly in the eye and said “That’s Not Good!” We then went onto discuss the changes being implemented to posture the company for making money.

Today

Are those changes working? Too early to tell because I know from experience many companies never continue following what they are taught. They revert to the “way they have done business in the past.”

I am a business development consultant. I am not a permanent fixture in companies I help. I have a long list of companies that are successful. I have a shorter list of companies that are not. What is the difference?

Commitment!! If I show you “How To Increase Profits by 30% or More In 90 Days or Less” and that happens, you are happy. When I tell you what we just did must continue each day, week and month, you begin to think about what you have to do to make that happen and some people conclude they do not want to do that work. They would rather settle for mediocrity.

The Solution

It is harder to continue losing money than it is to make money. Think about it. When you are losing money, you not only have the work to do but you also have the draining worries associated with losing money. How do you think I know that? The solution is to make up your mind to be prosperous.

Now assuming you are losing money or not making the money you want, how do you change that? The companies I work with follow a proven program for success. How do I know? It has taken quite a bit of time and experience to identify the fundamentals of running a business that everyone can follow each day. Part of the experience was finding the people who run successful companies.

If you are using the Internet as part of your marketing strategy, who are you following. Right up front: don’t follow me except when it comes to blogs then read my Blogging for Profit Series – it will help you. So who should you follow? I pay attention to people who are obviously successful. When I met John Reese and had my picture taken with him outside his Lamborghini I knew he had achieved a measure of success and was delighted to have that opportunity of meeting him. He was gracious is very focused on sharing what works for him. John understands there are not limits to the amount of money in the world and if John Reese makes $20 or $200 or $2000 million, there are still millions and even more you can make. I highly recommend John’s material.

In 1990. I was in Aspen Colorado at a three day summit for people running companies owned by an investment firm. The hosts of that meeting were two brothers whose net worth was at least multiple billions of dollars (yes that is a B). The learning curve for me at that time was fast and furious. I learned very successful people have a very clear definition of their business, the direction of their business and profit goals are clearly defined and the support structure necessary to achieve their business goals is soundly in place.

To The Point

Today at the start of every consulting project I reach agreement with the owners and management team on the definition of their business and the near term revenue and profit goals. We then move onto growth rates and setting the procedures and processes in place for achieving those goals.

This process is provided to everyone interested in the complimentary mini-course How To Increase Profits by 30% or More In 90 Days or Less (Register Here). This course is as relevant for internet marketers as it is for billion dollar companies.

It all starts with a clear definition of what you want and what you are prepared to do. Once you decide, follow a proven roadmap. Do you think it is coincidence this blog is named “Roadmap To Extraordinary Profits”? By the way, over time certain of the tools and techniques used in achieving extraordinary profits are refined. Like you I pay close attention to the tools and techniques developed by experts to help your business. I frequently mention the people who continue to help me with their training. The experts on my list are there because they help me based on my interests and my intent on using what I learn for myself and clients.

For those who say their business is Internet marketing I say your business has to be more clearly defined. Ed Dale is applying “the buy em and flip em model” for web sites and has evolved from a number of business models. I think Ed has a clear definition of his business but I can’t define it. Brad Fallon has a very traditional business model with search engine optimization as the engine. Frank Kern who may be an idiot savant, has a clear business model of monetizing small niche markets. Dan Kennedy is a copywriter and direct response marketing guru. Bill Glazer is an information marketer. Dan and Bill also run the college of direct response marketing through their newsletters, seminars and information products. Ken McCarthy is an educator. His System Seminar teaches people. Ken spends some of his time and resources on non-direct teaching but he loves to teach and does a great job doing so. I could go on but you get the point. Look at any person that you view as success and generally what business they are in is clear. Don’t reinvent the wheel. Have a clear definition of your business and a clear measurable goal for your business. Then measure the progress frequently.

I cannot emphasize enough the importance of measuring progress frequently . I develop a key factors report for every company I work with that tracks progress. For example in a retail business we track sales and gross margin trends. In the contracting industry we track flow of requests to bid and make sure bids submitted and ultimately the work completed tracks with the gross margin goals. In those industries and all others where I do work we always have an annual plan of revenue, margin and profit. Again this is detailed in the currently free course How To Increase Profits by 30% or More in 90 Days or Less

Avoid thinking tools are your business. The Internet, SEO, direct response marketing, copywriting, niche marketing, video, podcasts, autoresponders co-registration, infomercials, and more are tools. Recognize these are tools and continually ask yourself what are the tools that will really help your business the most. Then as others point out so well, what are the activities that need your skills and which ones should be outsourced.

Allot of times I write for my own benefit meaning it crystallizes my own thinking and in order to write about a topic you need to have a level of experience with the subject matter. This article for example originated because I have not personally focused on a clear definition of my own business and I have not completed a clear financial plan with action steps for myself. I am now doing this and I am optimistic this will be my best year ever (and I have had some really good years.)

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The business then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

I purchased the Thanksgiving local newspaper for $.35 for the ads. There is wisdom in those ads that is worth tons of money.

Did you know Target has one of the hottest niche products featured on its key pages promoting Friday and Saturday specials? Do you know what that product is or even how I know it is that hot? Do you wonder why the other retailers missed it? I don’t wonder I know precisely why. Do you want to know what that product is? Look up my email contact information at www.stevepohlit.com and drop me a line.

Do you know that Best Buy has black Friday specials that are so hot they are giving tickets out starting at 4AM for people who want in at 5AM? Are any other retaileres doing this? None that I found. Do you think someone will start Black Friday at 12:01 AM sometime soon? I’ll bet on it. Do I agree with any of that? Doesn’t matter. The only thing that counts if you are retailer is the gross margin in the cash register. There will be some winners? Want to know who they are? I will tell you who will be the big winners this selling season in one week. Subscribe to Steve Reports and don’t miss it.

Did you notice the extensive joint ventures done by Circuit City, Best Buy, and other major chains? Did you know that these deals started nearly a year ago? Do you think you can learn a few things from what is working and what is not working this season and apply them to your business?

Do you know that most small businesses and entrepreneurs will ignore the reasons for others succeeding that are right in front of them? Now you know that some of these lessons can be found by spending 35 cents on Thanksgiving.

Do you think there is insight on what item are hot in the 6AM – 11AM specials offered on Black Friday? (Excluding Best Buy and several others who are now stating at 5 AM)

Do you want to be a store manager of a store opening at 5 AM on the day after Thanksgiving? Can you imagine what you are thinking about all day Thanksgiving? Do you know how companies are able to find and motivate people to do this the day after Thanksgiving?

The above is just a short list of what came to mind as I studied the Black Friday ads. Some would say I was working. I happened to see Warren Buffet being interviewed recently and he was laughing talking about loving what he does. His quote was along the lines of ” I tap dance to work every day. I have more money than nearly everyone else and it doen’t matter, I just love what I do”

I love what I do and you will see more evidence of how I am helping others gain tremedous value in their business by paying attention to what works.

Now if you used the Thanksgiving ads to wrap the scraps from dinner, you will want to find the copies not sold in the morning at your local convenience store waiting to be picked up and grab yourself another copy.

The Christmas Shopping Marketing Games Are Out In Full – Enjoy The Full Show

Be well and prosper,
Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.

The following article by my friend Allyn Cutts offers excellent advise and is a courtesy of Steve Pohlit, Business Development Consultant who helps companies develop and implement business building marketing programs and organizational processes to optimize profit growth.

Are You Top Of Consciousness

How many great ideas have you had that fizzled and evaporated into thin air? Heck, they were darned good ideas too! The problem wasn’t the ideas, it was implementing them… making them work.

We’ve been talking about Top of Consciousness Marketing, one of the greatest marketing tools I’ve come across. Now it’s time to do a little strategizing about ways to make it work for you. There’s no sense in letting another brilliant idea vanish!

How often and how many ways could you contact a potential customer outside of normal visits to you place of business? Quick! Make a list…

Here are a few to get you going:

* Seasonal greetings
* Post cards
* Birthday cards
* Newsletters
* Catalogs
* Flyers
* Special sale notices
* Telephones calls
* Emails
* Thank you’s

Listen up, here’s the secret to effectively obtaining Top of Conscious positioning in the mind of your customers… finding 10 to twelve ways to contact them every year.

Newsletters are probably one of the easiest ways to implement a regular contact system with your customers and potential customers. A monthly newsletter written in an informative and entertaining style is something your customers and potential customers will look forward to. It’ll also go a long way in establishing your credibility as an expert in your field of business.

Who doesn’t appreciate a personalized “Thank You?” It doesn’t really matter if it’s a phone call, and email, a card or a bouquet. It’s the thought that counts.

Remember the pleasant surprise of an unexpected birthday card? Hey, it always feels good to have someone remember your special day.

The key to staying on at the top of peoples minds is simply getting their attention on a regular basis. Pick one or 10 of these methods and start using them to get the attention of your potential customers and to keep loyal customers feeling appreciated.

Stick around for some more great ideas on implementing Top of Consciousness strategies.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays
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Steve Pohlit develops and implements processes and procedures that grow revenue, maximize gross margin and optimize net profit. This approach is detailed in the free course “How To Increase Profits by 30% or More in 90 Days or Less” which can be found at by click here and “Blogging for Profits” which is another free series that can be found here at Steve Reports.

May Your Profits Grow and You Have Fun With The Journey

Steve Pohlit, Business Development Consultant