Steve Reports

The subject matter just said  Test …This Is Not Spam. Take a minute to read this and then my comments.

Here is the rest of the message :

This is not spam!  You signed up from ____________  See end of e-mail for more CANSPAM compliance rules.
Please ignore this message, as it is only a test to see if this autoresponder is back up and running.
We need to notify you that this e-mail may contain advice on money-making methods and other subjects plus may include links to available products and/or from third parties in return for appropriate recompense.

If you cannot unsubscribe, you can always send a letter asking to be unsubscribed to:

P O Box 1078
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Don’t Know Why, But If You Wish To Leave:
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To report sp*m by this member:
Please forward this email to abuse@amazingautoresponse.com or follow the above link for immediate removal.

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Lessons:

I am not advocating doing this at all even though this email did get through to my main address.  Notice the reverse psychology here. …Please ignore.  Come on that always works (Note to Self)  Then the warning “This may contain advice on making money…”  I mean.. how cool is that?

Then there is the humor:

Unsubscribe – Send a Letter.  …

Don’t know why, but if you wish to leave

My view is I learn a lot from paying attention to spam. First spam mail may have some of the best subject lines.  Then there is formatting and other hooks  spam uses.

There is another thing I have learned and that is there a lot of people who use blogs like this to teach, who sell programs that teach you how.  Have you ever noticed how few promote “do it for you”?   Do you know why that is?  Well I have my views but what is important is that one of my new services does “do it for you” What is it?

Click over to New Digital Media You will understand what this is doing in about 3 minutes.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Announcing The Services of New Digital Media Click Here

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Social Media In Plain Terms

Social media as an umbrella phrase includes sites and services that facilitate interactivity and community. In that regard blogs and email marketing are included. In fact both are an integral part of the marketing funnel. 

This series is focused on using the newer and emerging services for business development. The big three are YouTube, Facebook and  MySpace in that order. Fast risers are  Twitter and LinkedIn. Currently if you placed your social media marketing attention just on those, there still  would not be enough time in a  day to manually optimize the benefit of these sites. To develop and implement a business development campaign in most cases requires  an effective system that includes automation and leverage of very specifically defined tasks.

Which Site Is Best For Finding Your Target Audience?

All of them!  Look at the numbers.  Twitter which has moved into the 47th highest traffic spot according to Alexa as of the date if this article has an estimated 6 million users. If you have a business then your target audience is there.  Your audience is also on Facebook, MySpace, LinkedIn, YouTube and many more sites. 

I suggest stop analyzing this until the cows come home and get to work.  The key is knowing how to properly use each account and attracting your target audience to your landing page, blog or website.  How you use Facebook is going to be different than how you use Twitter etc. All most likely are going to be linked and you will be using one of several applications to update multiple social media accounts through one interface. http://ping.fm is a popular one that works very well. 

Twitter

Twitter is particularly unique since each person has 160 characters for a profile biography and is limited to 140 characters per message.  It is also unique since according to Alexa most people stay on the first page of tweet flow (message displays).  This is a message ticker tape system. The newest message is posted at the top of the page and that pushes the last message on the page off.  

Many people focus on growing a large number of followers. The key is followers who are your target audience.  So how do you know that?  Start with Internet marketing 101 principles which is a clear definition of your target market.  Then what are the primary keywords related to your target audience?  Using the search function find out who is tweeting about those topic and follow them. You can expand this by following their followers. 

Balance Twitter followers and following by going to your View All Following screen and then looking for those people that do not have a direct message link. You can only direct message people if they follow you.  If after a few days someone has not followed you and you are attempting to balance the ratio, click delete.  There are some people and services that do not follow much at all but their content is valuable.  That is your choice.

More Twitter Tips in future additions. For now this will get you started and will help experienced users.  Again this is written with the goal of building business revenue and profits using social media. 

Marketing 

There have been no fundamental changes in the principles of successful marketing.  In order to convert targeted traffic into sales there must value and you must effectively communicate the value.  Start with your funnel and using Twitter as example.  You are forming  a relationship with your target audience.  Your tweets should have value. If they constantly scream buy this or that, your efforts will be futile and are likely to get you banned. 

Next

In the next article in this series I will take a closer look at some of the features, benefits and pitfalls of specific social media sites. In the meantime, every day you spend thinking about this or trying to figure it out on your own, is a day where you are not optimizing your sales that are possible using traffic from  social media. I  suggest you get started now by emailing me.

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.  Need more customers?  Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.

Link To Part 1 of  This Series

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, The Profit Expert

FREE Report:

How To Increase Business Profits by 30% or More in 90 Days or Less

If you are in a for profit business you must have a continual stream of customers that buy what you offer. If you don’t have that working nothing else matters. Given that, what is your priority?  Correct…Marketing!!

There are only three ways to increase revenue:

1. Sell more products or services to an existing customer

2. Sell the same amount of products or services to a customer at a higher price

3. Add more customers

When anyone visits your business that is traffic.  When anyone who visits buys your offer that is conversion.

Recently, article posted here have been highlighting social media marketing for business. That arena is increasingly being used to generate traffic. I have helped many companies implement marketing programs that use a combination of tools including: a blog, a website, pay per click advertising, email marketing and more. These are all tools that work when used properly.

The landscape is changing with droves of people pouring into sites like Twitter, Facebook, YouTube and more.  There are many people who claim to know why social media sites have become so popular but the reasons don’t matter. The facts are that there are huge numbers of people entering these sites and others like them for the first time each week.

Open up a Twitter account at Twitter.com and use the search feature at the bottom of the page and type in the keyword phrase social media.  Then begin to click on profiles and discover how many people are referring to themselves as a social media expert.

Key Point: If your primary intent is to do business, having a growing network of connected people on Twitter or anywhere else for that matter means nothing if they are not buying your offer. You have traffic but they are moving on by and the conversion piece of the formula is missing. So when someone calls themselves an expert ask them to show you the profitable business they have developed using social media. Don’t be surprised at the lack of response.

We started from scratch and developed two businesses that are profitable and cash flow positive using only social media. Social media we used  includes a blog for each business, and  a network we grew on several of the larger social media sites.

There was a lot of work involved in doing this. I know because I did a lot of it and so did my business partner.  Brian Campbell is the strategist on the detailed steps needed for this to work. Does this mean we are experts?  It means we really have a lot of skills, and now systems, for building meaningful market share in important niche markets.

My Top Two Recommendations for Businesses Wanting To Improve The Effectiveness of Their Marketing

1. Building a contact data base is key. Effectively communicate with that list. This is not new and remains a foundation principle. It is still an alien concept for most companies.

2. Have a find tuned marketing plan, budget and return on investment monitoring in place and reviewed weekly and for some actions, daily. All activity must be focused on building traffic and converting that traffic.

Closing Comments:

The social media landscape is hot and getting hotter. But there are also other proven business development tools including pay per click, email marketing, print media, electronic advertising, trade shows  and more. Each must be evaluated and tested in terms of benefit to your business. You can invest your time and that of your employees or outsource a lot of this. If you want fast results, outsource.  If you do, again migrate based on priorities and test.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
The Profit Expert

Email Steve to schedule A No Obligation Consultation On Building Your Business Profits.  Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.

Please comment below if you find this information valuable.

Business marketing to customers, to prospective customers and to other businesses. The online marketing venues are excellent. However, f you are targeting companies, remember those company owners and managers are not online reading your marketing articles and marketing messages by email.  Unless, of course,  they know and respect you.

Understanding this I stepped up my idea to test a “door opening” offer.  I high value added offer that most companies can afford. In developing a “door opening” offer for my consulting practice I discovered an excellent source of business contact information for my campaign.  My campaign objectives are:

1. To mail a letter that will motivate a business owner to call me for an appointment. The letter is just being mailed and I will report on my actual results vs target in a later post.
2. The “door opener” I am promoting is described in reasonable detail at http://b2cmarketing.biz This link will not be in the initial control letter.
3. Since my goal is a physical appointment, I am targeting companies within a three mile area of my office. I thought there was maybe 200 or so in the revenue range I was specifying.
4. I heard the contact information was in the public records. After searching for quite some time, I lost patience and went to a suggested lead source.
5. I was amazed to find the contact information, sorted as I specified, was readily available and surprisingly affordable.

Watch this video for how I found and proceeded to create the database of contacts for my initial campaign.

There are several reasons why I am providing this detail for interested viewers:

1. I welcome referrals for all my consulting services including this program which is described at http://b2cmarketing.biz This is part of the marketing of my consulting practice.
2. I do what I teach. This is a blog, there is a video in this blog post and I am syndicating this article on the social networking sites as well as several article syndication sites. This article which is also a blog post will be sent to my subscriber list. All of these techniques I teach business clients. I am now moving to a “do it for you”  offer since many of the recommended tactics with Internet tools are not being implemented by traditional businesses.
3. It is important to note that while I am marketing business consulting services, under that umbrella is a huge list of services including: email marketing, direct mail campaigns, website design, SEO, blog development and management, video marketing, Internet marketing campaigns, social media marketing, business modeling, cost management, systems evaluation, refinancing, mergers and acquisitions, organizational development and more. Yes there is more but they all come under one business goal…Optimize Profit.  I am an expert at optimizing business profit and the more people trust  those words the better business will be – their business and mine.

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with  current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.

With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business.  The only difference in the individual representations was the methods used.  The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.

I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral.  10% were experimenting with video and close to the same were experiencing with blogs.

Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:

• Email capture and marketing with the assistance of an autoresponder

• Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)

• Selective use of press releases

• Direct response mail

• Google Adwords

• Networking events

• Monthly newsletter

• Radio Show Interviews

• Select print and electronic ad placement

• Ebay store (if applicable)

• Other depending on your business

My marketing module is tailored for each business.  Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.

I have prepared an introductory package that will help most companies jump start their revenue growth.  This package is particularly attractive as it does not involve much time on the part of management.  Here is the summary:

Do It For You Package:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Templates For Your Blog,  Loaded That You Pick
Your own autoresponder account set up and assistance with the first 2 or three email messages
Up to three 5 minute videos, syndicated and integrated with you blog and website. (video is really hot.)

Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal?  Well it could be worth many millions. You tell me. What is your business and what is your idea?

Price $2,000 flat or $1,200 up front and$1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

Does 200 million page views a month catch your attention? How about knowing 41% of the members between the ages of 34 and 55 and all groups are divided nearly evenly between male and female? If that isn’t enough to get your attention consider these:

1. Members look for content by areas of interest.
2. All content is video and each video can be described using text that is rich with targeted keywords for your product or service.

Just a Couple More Things

1. The information above is about YouTube.. the 6th highest volume site on the Internet. The demographic data is for the US only and yet YouTube is International. The real number are larger but not quantified.
2. There are more than 150 social media sites on line and growing. Each one is attempting to carve out a niche of the huge general market. Of the 150, approximately one third are video sites. Once a person masters YouTube alll the skills are generally transferable to other niche market video sites.

The Action Plan Tracker

I have a business consulting firm. I teach companies how to build revenues and profits using proven principles and processes. Part of the business consulting work plan is to help the client implement an improved and more effective marketing strategy. Social media is now a required component of my updated business marketing strategy model. The numbers of people joining social media sites and becoming very active are very significant and should not be ignored.

There are a huge number of businesses that do not have websites, use blogs, test on line promotion campaigns, execute effective email campaign which are all very proven and effective marketing tools. Social media sites generally completely ignored by most companies. The exceptions are wisely building brand and loyalty.

Very recently I developed the groups YouTube Mastery on Facebook and MySpace as well as the the site www.youtubemastery.net These resources are just being developed and the website is very underdeveloped. However, I have a very clear plan and once I reach that point I take action and sacrifice some perfection. People need to know about these opportunities now and begin using all the Internet tools plus traditional marketing tools in their business now. I currently advise business owners that they need to be devoting nearly 80% of their time on marketing. Part of that 80% includes working with staff and others accountable for marketing. Marketing and developing people are the two most important areas where a business owner needs to spend their time. All other responsibilities should be delegated. What if your are an entrepreneur of one. The point is still the same.

Right Now Action Steps:

1. Join the group YouTube Mastery on Facebook
2. Visit and register at www.youtubemastery.net

These two actions will result in you getting up to speed on using social media and social media video to market your business.

Sending all my readers the energy of wellness, happiness and peace.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size.

Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

All of my work with helping companies achieve their potential includes enhancing their marketing programs. Everything I use in that part of my consulting and coaching practice is a result of what I learned from: Dan Kennedy, Ken McCarthy, John Reese and more.

Yesterday, John Reese sent an email updating his list about the status of his latest project. Part of that email is repeated below. Be sure to read my comments after John’s remarks for very valuable free resources.

From John Reese……..

If you haven’t yet signed up for Twitter.com you
really need to do it ASAP. As you’ll soon discover,
it’s becoming a very powerful traffic-generation and
relationship-building communications tool.

I believe it’s only a matter of time before every
serious Internet marketer, blogger, affiliate,
and business owner has a Twitter account and
is using it to grow their traffic and grow their
business.

It’s completely FREE to create a Twitter account.
So go right now and create an account and
SECURE YOUR NAME (or company name)
before someone takes it first.

After you create your account (or if you already
have one) be sure to “follow” me by going to
my Twitter page and clicking “follow” under
my photo:

http://twitter.com/johnreese

* I’m announcing some important news in the
next few days… follow me on Twitter to get
the *live* updates.

Yours For Online Profits,

John Reese

—————————–

Valuable information you can use when you set up your Twitter account

1 Follow me at http://twitter.com/stevepohlit

2. Larry Chase published a great list of Twitter tools - I learned about this from a “Tweet” by a person I am following. You won’t believe the tips you get when you start following some of the people on Twitter.

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

25% of a $4.00 cost per gallon of regular unleaded gasoline is due to the devaluation of the US dollar in the past 24 months. Restated: if the US dollar was at the same value in the currency markets as it was this time in 2006, the price of a gallon of unleaded regular gasoline would be $3.00.

Do you remember fuel at $3.00 per gallon? Of course you do. It wasn’t that long ago. Did you adjust your lifestyle? Let’s look at statistics for spending during the Christmas season of 2007 when the price per gallon was just about $3.00. Spending increased year to year by about 3.6% . So even though gas prices were up from December of the previous year people were still spending money.

The Ripple Effect of $4.00 per Gallon Gas Is Uge and Everyone Should Be Really Pissed Because….

Let’s look at the impact: airlines are have to raise prices to cover fuel costs. Of course people have less money to spend on airline tickets because of what it costs to fill their gas tank. So fewer people fly, airlines cut flights and airlines cut jobs. Guess what …take the cruise industry – not as many people fly so they are not taking as many cruises and they are not scheduling time at resorts.

So you say you don’t care that much about the airlines and cruise ships and resorts. OK what about the price of lettuce. In a matter of one month at the place I shop the package of mixed greens I like increased by more than 15%. Why do you think you see an increase in food prices? What delivers food to the stores? Rights..trucks. What fuels trucks? Right gasoline and diesel fuel.

So now we have more people losing their jobs, prices increasing and an increase in the number of people blaming Saudi Arabia and the oil companies for the increases. Ladies and gentlemen our own federal government created this mess. Wait…we create our government. I don’t recommend looking to an outside source to blame. Look in the mirror first then move forward from there.

What is the solution? There doesn’t appear to be one action to restore the confidence in the US Dollar or is there? Could linking the value of the dollar to the price of gold be a solution? It seemed to work before. The weakness of the dollar is a big deal and it seems to be getting very little attention buy our current or pending leaders. They pay attention to what people want to hear and in this country people seem to be looking for increasingly larger government with more programs to “help” the citizenry. I don’t like it and suggest you examine your belief system on these points. I wonder what would happen if everyone who has a blog would start ranting about these issues? Do you think the leadership would pay attention? Of course they would. This all starts within.

Caution: Solutions From Snake Oil Salespeople:

What really takes off in an economic situation like we are dealing with is the classic image of the snake oil salesperson. But rather finding them on the back of a covered wagon, we find them in email messages, job boards, Craigs List, Facebook, MySpace , You Tube and an increasing volume of direct mail offers.

Get rich quick or get out of debt marketing capitalizes on people’s pain of losing jobs and the increasing number of people having difficulty keeping their homes. Objectivity in evaluating these offers can easily be lost and the valuable “rule of thumb…if it looks to good to be true, it probably is” fades into the background.

Now are there credible opportunities out there for making very good money? Absolutely but they involve you doing something to earn it. I recently been advertising for virtual assistants. I know there is very good income to be made with this work. I have this position posted in several prominent locations where I know there are qualified candidates. The response is very slim with one exception: I have a very interested company from an international country wanting to help me and I am seeing if that will work. Why is it that the aggressive labor pool seems to be available internationally but not in my own back yard? I have no idea.

There are jobs in the economy, there are credible business opportunities and if you have any questions about a business you are looking at or a business opportunity you are considering, just shoot me an email at StevePohlit@gmail.com and I will try to help you.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

I instantly wanted to study the placement, the presentation and the copy. So the follow on question is did this presentation sell beds?

The company is not a client so there is no way for me to know for sure. My guess is that it is a very successful campaign even thought the copy is not very good and the graphics are just OK. So what makes me think the ad was very successful?

A two page foldout in a magazine published to appeal to wealthy people with the catch that $64,950 is for one bed is in itself intriguing. I am guessing those who have $100,000 in petty cash become very interested in this bed.

This article is not about a bed. The lesson is to appeal to your target audience. The company handcrafting this bed is not running the ad in ValPak. The placement is in a prestigious publication consistent with the quality and pricing of the product.

Valuable lesson. Pay close attention to ads and junk mail.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

It is unusual for me to watch TV. However for those of you that follow me on Twitter, Facebook, MySpace adn LinkedIn you know that I love the Stanley Cup Playoffs. While watching the most recent game I noticed an add during a commercial break that appeared to be an promotion for a home furnishings retailer. I quickly realized the promotion was for lead generation. This ad was designed specifically for viewers to request a resource on how to buy direct from over 700 manufacturers.

The promotion focused on the mark-up that retailers charge and asked “why should you pay their bills?” So this was clearly an emotionally engaging campaign. It was also targeted at anyone remodeling or building new. It also appealed to people intending on replacing home furnishings.

The focus of this ad was to motivate people to call or go to the web site to request their informational booklet. Clearly a squeeze page strategy using electronic media which in this case was TV. This was all very well done except showing home furnishing ads during a hockey game begs the question of whether this was the right program to be presenting the campaign.

While the ad was running I went over to my nearly always on computer and typed in their URL. Again – squeeze page only. The home page was there for one purpose which was to capture contact information. I was intrigued as to what they were really promoting. Is it a buying club with a monthly membership fee or something else?

I was very surprised to discover that I received a pass for an appointment to visit a physical place not more that one mile from my home and they were very specific as to the time. What is more interesting they now know my household (me) since their follow up survey wanted to confirm there was no problem having a baby sitter so I can could make the appointment. (The only baby sitter I need is for me.) They also know I am planning on at least some home furnishing replacements in the next 3-6 months. They asked and I told them.

I am likely to go to this appointment because I am very intrigued by what it is they want me to do. The location is not large enough for a showroom so my number one bet is that is is a buying club promotion. I will disclose the website with a follow up report in a few days.

In summary this is an excellent case study in lead generation. I certainly don’t know but it would not surprise me if Dan Kennedy was hired for this since he is one of the best marketers with TV media, copy and lead generation. Dan is the one who taught me how to pay attention to ads including infomercials. The effective ones on TV are effective sales letter in action. If you are interested in marketing you really should be getting Dan’s monthly newsletter. Click Here if you are interested.

This example is a great lesson in using multi-media for lead generation. TV, Phone, and the Internet are the primary tools being used and there is a mail in option presented but not emphasized. They did a good job and served as an example of why it is important to pay attention to well designed campaigns. And on that note I will ad there is no such thing as junk mail. Every piece is an opportunity to learn something even if it is what not to do.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

PS Don’t pass the valuable information on Blogging for Profits and How To Increase Revenue and Profits by 30% or More In 90 Days or Less.