Steve Reports

There are many moving parts in the social media world and they are expanding exponentially as entrepreneurs and business giants develop tools capitalizing on the rapidly increasing numbers of people using social media resources to communicate and promote.

In 2009 I launched my first successful venture built entirely using social media resources. This means that I developed connections on key sites including Facebook, YouTube and Twitter. I built awareness of my business by delivering valuable free content with the promise of more in-depth information for those who joined my membership site. If you want to see how that works, register for my free course at Manifest Mastermind.

I did almost all the social media building myself with the help of some automated tools for growing Twitter followers. In doing that I realized how much work was involved in building a social media network the right way and concluded most people would not do it. I began and still advise business owners and managers to outsource this work as a lot of it was actually rather tedious. I realized the business opportunity and established the company New Digitial Media, Inc. The sole purpose is to develop a social media and internet marketing development funnel for you.

I now have nearly three years experience using social media sites and tools for the purpose of building an marketing funnel that results in attracting targeted clients and customers. This article presents the foundation tools I started using in 2008 which are as relevant today as ever. This article also contains my latest thinking on the tools that everyone should consider for a well founded on line marketing funnel using social media and internet marketing tools.

Synchronicity

I chose that word because I learned from Robert Ringer that optimal success long term occurs most frequently when all components are working well together. I have included Internet Marketing in the title and reference it here because at the core of Internet Marketing are websites and email autoresponders. These continue to be integral components to the on line marketing silo of a larger building profits program.  I teach the building profits foundation course to audiences across North America and use  the in-depth modules with my consulting and coaching clients.

The Blueprint

This is a brief  outline of The Online Marketing Blueprint. To include explanations at this point would result in a book. In fact I am writing The Book On Business Profits which will include details of the components of this Blueprint and a lot more. Register now at the quickly created by me without any graphics web page and you will receive bonus announcements plus text and audio samples of the book when it is released by the end of January.

The Blueprint Outline (non – diagram format):

Foundation Tools

Domain name that matches your business name (or at least close) Dot Com only
Website for branding
Wordpress based blog (not on WordPress.com) for building credibility and your list
Autoresponder Account

Foundation Social Media Tools

Facebook personal profile
Facebook business fan page (flow your articles and other relevant updates here)
Facebook group (only if you plan on being an active group leader)
Two Twitter accounts…one personal and one business. Use both for business
A LinkedIn account with a personal profile emphasizing your business
A YouTube account

The newest brand building tool you will soon here a lot more about is optional of course however, you should get started now with this. http://VideoTVTalk.com With this tool you can send branded email video messages, have branded webinars and on line meetings, your own branded TV site that can be pay per view if you want.  I am really excited about this and I am working on my branded email backgrounds and branded page for my videos now.  In the meantime Click Here to visit the site and check:  out the features and benefits.  One major benefit is that with your branded site and videos there is no advertisement or competitor diversions like we have with YouTube.   See my first example of a private label site. Note you will be able to tell I have not used a professional designer. This is my first presentation of a branded video website. It took be a several hours of playing around to get this done on top of the time for the video. What is really cool is that this will all continue to get better.  Click Here to check it out.

Note: Use Video TV Talk continue to use YouTube more about that in future articles and videos.

Local Search and Marketing

For most people, thinking in national or global terms for on line marketing is common. Local marketing seems to be confusing for many but it there are really few differences.  All the foundation tools and accounts are valuable for most local businesses.  The issue seems to be one of understanding. Local business owners often do not have the time to stay current with marketing opportunities and if they do then they do not have the time.

There is a huge opportunity for people to help local business with marketing. The problem with that is there are very few people who really understand market in relation to the number of businesses that need the help. So you have people promoting products and services to business owners who are not skilled and experienced.

I am beginning to recruit people who want to work with me and where I will show them the step by step process of how to introduce business profits building marketing to businesses and then coordinate the implementation with my company’s staff at New Digital Media, Inc. If you have an interest my contact information is below.

Return on Investment (ROI)

I only offer clients what they need to get started and make incremental profit.  Companies need to see an ROI before being asked to invest larger amounts.  With any business, including locally owned and operated businesses, a domain name and at least a basic website with contact information is essential. That way they can register as a company and come up on local search with engines like Google.  Once that is in place then I want to address ways to build traffic to the site, build a list and build business.

Call To Action

All companies want their on line visitors to do just one of the following:

Physical visit if the business is retail or retail services

Buy on line if the company has an ecommerce business

Call

Subscribe to the list

Social media marketing, internet marketing must lead to a call to action.  Now call me or email me and let’s discuss how we can work together.  All contact information follows.

Thank you,

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

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727-587-7871

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About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

Success Tip #1 “Your Network Is Your Net Worth”

Throughout my career, whenever I was on top of my game there were very successful people in my network. During late August 2009 I made a commitment to renew and again form relationships with highly successful people.

JT Foxx

Shortly thereafter, I received a call from JT Foxx and in that instant I began to accelerate my network of highly successful people.  In future articles  I will share with you examples of people I am now connected with as a result of attending three  Mega Partnering events in 2010.  For example, Joe Sugarman who is a marketing legend and now I am honored to say he is a good friend.  In my next article I will detail how I met Joe and the basis for that relationship  growing. I am sure you will find valuable lessons in that story.

Gene Simmons

Gene Simmons  founded one of the most famous rock bands in history KISS.  What you may not know is Gene is an amazing marketer.  Not only has KISS sold more than 50 million albums but he has orchestrated the branding and merchandising of hundreds of millions of dollars of KISS products.

Will you develop a close relationship with Gene Simmons if you attend Mega Partnering? This I know: there are a limited number of VIP tickets available that include having your picture taken with Gene in addition to a seat at the VIP dinner with Gene, Jay Abraham and more.

Why Should You Care About A Picture With A Celebrity?

It is about the people that celebrities like Gene Simmons, Wayne Allyn Root, Wayne Palmer and more attract.  The quality of those attending . Meet our top mentoring student partners who are doing amazing deals throughout North America every week plus a large group of very successful people with money to invest and who looking for deal partners.

Don’t miss this event.  Click  Here for more information including a video of Gene Simmons being interviewed by Michael Eisner.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

Nido is the President of High Point University.  He is also the majority shareholder of Great Harvest Bread Company and board member for 15 other companies.  Nido coaches JT Foxx and several other people I know personally including a coach I work with and a very successful JT Foxx student partner who I have been coaching for nearly a year.

Recently I attended a special two day meeting at High Point University and for part of one of the days Nido addressed our group.  I have listened to Nido CD’s and have watched a number of his presentations which can be found on YouTube.  Nothing compares to meeting the man in person. His energy is exemplary and everyone he touches is influenced by his philosophy, wisdom and achievements.

A Sample of The Wisdom of Dr. Nido Qubein

• Adopt a mission of excellence in everything
• Nido lost his dad at age 6. The one thing he would do if he could would be to have a longer relationship with his dad. His guidance is ..fate is what it is.  The positive is his mother was very influencial with a key lesson being when you decide what you want to be associate with people who already achieved what you want.
• Out of any adversity is the seed of abundance if you allow it.
• If you take risk out of the equation,  you remove the opportunity as well.
• What you choose is what you get.
• Many people make a “to do” list.  Few make a “to be” list.
• It is ok to be disappointed. It is not ok to be discouraged.
• Personally he focuses on multiple streams of revenue and continually developing relationship capital

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Facebook

Linked in

YouTube

Twitter

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

Today I am sharing the stage with JT Foxx and Raymond Aaron in Charlette North Carolina where we are teaching the principles of business success.  Financial success is not possible without synchronicity in the areas of health and relationships so that guidance is offered as well during this weekend event.

What I have learned or rather allow to sink in deeper this past year as my work has brought me into contact with an increasing number of highly successful people are the following Top 3 Lessons for Success

1. “Your network is your net worth”!  JT Foxx says this multiple times at each event and serves as great example of increasing his net worth and value by who he associates with.  Two new examples in 2010 are George Ross, Donald Trump’s right hand man and Jay Abraham, possibly the best business advisor ever.
2. “Chase the experience not the money”! You see when we focus on having the experiences we enjoy then we are in the zone of doing the work we are supposed to do.  When we do that work, there is more excitement and energy associated with our performance and we are valued more by others.   The greater our value, the greater our reward.
3. “Learn, Earn, Return”  An inquisitive mind is one that is growing in knowledge.  Applying what is learned to the experiences we want is earning.  Returning to others in the form of teaching and helping less fortunate results in experiences of peace and happiness we were not expecting.

There are other foundation principles and many detailed steps we teach.  However, these three are pervasive and a structural part of all very successful business development.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Solutions for Insane Deficit Levels Are There:

The Wall Street Journal published a story on November 27th titled “As Business Goes So Goes Utah”  The story pointed to the economic trends in Salt Lake City being opposite the decline or no growth being reported in many parts of the US and actually the world.  A primary reason for the positive economic conditions in Salt Lake City is the city’s favorable tax incentives for businesses to locate there and build new plants, research centers and headquarters. The result is jobs and jobs mean people make money and spend. Consumer spending fuelsl more than 70% of  the economy.

Obama and congress are now beginning to talk about the deficit. I wonder why this has been largely ignored. Since Obama  has taken office there has been enormous deficit spending.   What’s done is done so the focus should be on solutions. One solution is to substantially cut the administrative burden of the government on small businesses and citizens. This means eliminate regulation hampering business productivity. This also means change the regulatory compliance requirements so banks either begin loaning money to credit worthy companies or they lose their  charter.  A serious commitment to cutting government spending which also means cutting the size of government is one step. A constitutional mandate for a balanced budget is another step. Elimination of all non-essential government regulation is another step.  Get government out the way and let free enterprise work.

Underwater Real Estate Values

Real estate valuations are a big problem.  Foreclosing on homes where the occupant can afford to pay a lower amount in rent and could pay the same on a reduced mortgage balance makes no sense.  Think about it. Let’s say  a home owner has a mortgage for $300,000 on a home now valued at $200,000 by the market. Assume the payments are $1600 per month currently. If foreclosed the bank will have to take a lower purchase price on the house and since investors need to make  a profit and there is likely renovations needed then the settlement with the bank could be $150,000 or less.  It  is clear there will be a mark to market on this property by the bank and the property’s note reduced for the occupant.

There are note buyers interested in buying the paper from the bank. Banks should be encouraged to negotiate these “mark to market notes now” so the process of relieving the burden of those “underwater” with their mortgage can be accelerated. This solution results in the current homeowner being able to stay in their home with lower payments on a reduced mortgage to an investor. The investor is satisfied because they are receiving above average rates of return and the bank is actually better off in most cases because the cost of missed payments and preceding on foreclosure is avoided. This solution should be aggressively pursued.

The basic tenant is spending at the national level and personal level needs to match income and the less burden placed on the citizens the more invigorating the economy will become.  “So Goes Tax and Spending, So Goes Business and The US”

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

Build Business Profits Success Stories are actual experiences of clients as a direct result of following the action steps developed as part of the coaching process. These are verifiable case studies and while the popular marketing technique is to publish testimonials, I consistently protect the confidentiality of all clients.

10 Times Increase in Net Income In One Year

When I asked the question as to the income this client expects to bank this year the answer was $300,000.  That is a very good number for an individual working from his basement office with one employee.  I already knew this was his first year working full time on this business and that he had been working part time on this business in the previous year.  He had no experience in this particular business (real estate investing) prior to two years ago.

I have been coaching him by phone for about 2 months and then we scheduled a day and half session on site at his office location.  During dinner the first day, I asked him to be prepared to finalize a game plan the next day for building his gross income next year to $6 million.  Now going from $300,000 to $6 million and actually a net closer to $3.5 million is quite a leap and I normally would not implement that aggressive of a plan with most clients.

This client was different. I already experienced his “action attitude”  he was in motion everyday on networking and deals that converted into a growing list of funding partners (people with money to put to work) and people sending him profitable deal opportunities.  He was successfully implementing the coaching guidance on focused networking.  He was and still is missing a management system for taking his business to the level I could see that was possible.

The number one issue anytime I work with client  on a model for increased revenue and profits is mindset.  If they don’t believe it there is nothing anyone can do or say that will turn the idea into reality.  In this case, there was not instant acceptance of my $6million plan.  However, he asked me how I arrived at that number and I told him.  He nodded his head and said alright “let’s do it”.

The exact strategy was developed the next day and included defining the niche markets he would pursue as well as the overall profit to be generated by each niche. That work resulted in him being able to see the results happening. It  became believable for him.

Will he achieve performance targets of this plan?  No….he will beat them.  Just two days later he text me at 6AM in the morning with “we need to talk”.  Close to 7 we were review an opportunity for  deal that has he potential for a for $500,000 profit before the end of this year.  In addition I looked at another deal with him yesterday and that one has a $500,000 potential by the end of this year if he flips it or an excellent rate of return if he keeps it.  I could go on but my point is this client has transformed himself into a deal and money magnet.  Does he have any special skills?  He is an effective communicator and he follows the direction of his coach.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

In Dan Kennedy’s most recent book “No B.S. Wealth Attraction In The New Economy”  Dan writes about Clarity. The first sentence of this chapter is “It’s instructive to ask business owners how much money they expect to receive today, tomorrow, next week.”  Dan delivers a no holds barred punch that most people go through life with no clear picture and plan of what they intend to accomplish and learn.

After reading Dan’s book including the section on Clarity, I realized just how well my Accelerated Accountability System supports the discipline of defining and tracking your progress in the area of business development. This particular system is one I fined tuned from my work as a consultant with a major firm, CFO of several large companies, entrepreneur and coaching well over 100 business owners.  I have taught this system to live audiences across the US and Canada.

Success Stories

This system is the one I use with all my coaching clients and is the tool that accounts for numerous success stories within in just months of beginning coaching. There are quite a few people who are making hundreds of thousands of dollars this year following years of making little or nothing.  Are they uniquely skilled? No they have a business with products or services that people want and they are following their coaching direction that includes daily use of the Accelerated Accountability System.

Surprise

Now you may be thinking there is a price attached to this system.  You may already be thinking that you would like to see how this works but money is tight right now so you probably won’t be able to afford it.  The following articles are free and the sample schedules on how to use this system are also free.  What is not free is your time that you will spend on doing this work.  However, you should receive a huge return on your time investment.

Articles: The Accelerated Accountability System Is All Three Steps

Step 1: Prepare An Executive Summary

Step 2. Build A Financial and Transaction Plan

Step 3: Fast Start To Success

Email Me: With Sample Schedules in The Subject Line. You must include your complete contact information. Full name, mailing address, description of your business and phone number.

Reality

The reality is most people will not do this work or if they do start it they will not continue. The exception is people who work with a coach. If you consider this a pitch for hiring me, you are right. I am accepting six new clients next for coaching that begins next week.  There are no long term contracts.  Coaching entrepreneurs and small business owners can usually be successfully done by phone.  For more information Email Me now and tell me about your business. Be sure to add Business Coaching in the subject line.  Include your complete contact information and I will schedule a 20 minute complimentary call to determine how we can work together for the benefit of your business. I only accept clients who I am confident I can help.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

“Steve, I am so grateful for how you have helped me understand my business and how to achieve profitable growth. “

…This comment is direct from one of my clients whose 2010 profits are on track to exceed plan by at least 50%. Exceeding plan by 50% is worth nearly $350,000. This is one very happy client and there are many more.

What is the one component that every successful client says is the reason they are achieving business profit goals?

The answer is consistently taking action on those areas of their business that make the most difference in growing business revenue and profits.

How do successful business owners and managers consistently guide their companies to outstanding profit performance?

Most have a business coach/mentor who guides them on remaining focused and holds them accountable for taking the right action.

When I look at the difference in business performance among the clients I coach it always comes down to taking directed action or not.

What does directed action mean?

Directed action is a sequential path of steps that achieves business revenue and profit goals.  It is common for business owners to actually be experienced in what to do but are not consistently implementing.  In other cases, they are taught what to do and always held accountable for taking action.

As a business consultant and executive coach with very valuable experience running companies owned by others as well as my own companies (click here for my resume) I know what works and even more importantly I know the mistakes most  make.

What is the number one mistake made by business owners and managers?

That mistake is thinking they are the only one who can do what needs to be done.  I am always working on the mindset with the people I coach of leveraging tasks that must be done and training them on effective leveraging of those tasks.  I address the mindset of the person running the company. In the case of businesses working with employees or contractors, we are consistently looking at ways to have everyone become more valuable by leveraging tasks to less costly people or technology.  Systems, meaning the way people work and the tools they use are the key to effective leveraging.

A Program That Fits Most Budgets

If you want to be successful with any business, work with an experienced business consultant/coach who will guide you to building business profits faster than you ever imagined.  I am an expert business consultant/coach. I have a program that will fit most budgets. Email me now and tell me about your business. Include your complete contact information and I will schedule a 20 minute complimentary call to determine how we can work together for the benefit of your business.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

Top 7 Steps For Strengthen Sales and Profit In The Restaurant Industry….Actually Applies To Most Businesses:

1. Know your customer!  People coming thought the door and buying should be acknowledged with an email or card and possibly more. How do you do this?  You need to have their contact information and specifically an email address and now ideally their cell phone number.

Here is an idea on how you do that: Buy them a drink or a dessert in exchange for their information.  Here is the key: when you identify a particularly important person, the owner comes to the table, welcomes them and offers to buy their dinner in exchange for the cell phone number so they can be alerted for a very special event. Now before you say this ticket could be $200 or more I ask you how worth it is to have the cell phone number for key text messages with VIP’s and I mean people whose net worth is in 8 figures. This is huge

2. Have a plan. Your financial plan should be an annual target that can then be detailed to a weekly plan.

3. Know your numbers. Traffic and sales by time of day. Track your trends. Use this information to market to your list. Invite them to slower times using incentives.

4. Use all proven marketing tools to help grow your business. These include direct mail to targeted zip codes and ads with a “hook” in publications your target customer reads and other venues like radio, participation at key charitable events, local/regional festivals that are for your target audience, on line promotions and more.

5. Have your on line credibility in place meaning a website and social media presence

6. Use a referral marketing system. Reward people for inviting their friends and colleagues.

7. Monitor the variances from plan in all areas of your business. Nothing is excluded: payroll, food costs, utilities….the gold is in the detailed analysis of the variances.

Now You Know…Success Is In The Details.  Failure is almost always a result of not consistently following the steps that have been proven to lead to success.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.