Category Archives: Advertising

Greeting Cards Make A Lasting Impression…Send Out A Card …No Charge Today!!

Birthdays and major holidays are the most common times when we send and receive cards.  Other events are graduations, engagements, weddings, sympathy, birth.  One often missed is a simple thank you card.

I have not been great a sending cards. Going to the card shop, selecting a card and getting it mailed was something I just did not do very often.  That is changing for me because I finally paid attention to Send Out Cards   This system is awesome.  I am building my address book in the system.  If you already have a good address book on line, you can import it with ease.

Major Benefits and Features of  Send Out Cards 

The cards and gifts are more economical than most you will find in the store
Select a card, design a card from your computer and send it with a push of the button
Use the retail system right now (just click here)
If you are interested in what possibly is the perfect business, join as a representative.  When you send cards you are actually marketing this business.
This is the perfect system for realtors, business owners, entrepreneurs as Send Out Cards is the best system for supporting your appreciation marketing program.

State of The Art Features

Add your own pictures
Upload your actual signature
Use OCR code which links to your own custom video
Design your own gifts

I think the most surprising part of Send Out Cards is the cost of sending a card or card and gift. You may be aware that the cost of the products marketed by most direct selling companies or network marketing businesses is higher than comparable retail prices.  The cost of Send Out Cards  is actually lower plus there is  the convenience of selecting and sending cards and gifts right from you computer.

Click Here Now And Send Someone You Care About A Card ….See How Easy It Is Plus You Can Send  A Card FREE Today!

 

Action Steps

Join Me in the Confidence Success Blueprint System

Get A Business Coach! If you already have a business with more than 10 employees,  Hire A Consultant who is  able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Steve Pohlit

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

Phone:                 727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business and real estate coaching and consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

 

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The iPhone, ATT, Verizon : Great Lessons What Is Your Experience

The iPhone Is Coming To Verizon …Very Soon

The Wall Street Journal’s  lead article Friday confirms Verizon will offer the iPhone soon. Reportedly Verizon will announce the details Tuesday.

In a related article, Apple has issued a directive to all stores that there will be no vacations for three weeks beginning the fourth week of January. I couldn’t be happier with the opportunity to switch from ATT My view is shared with everyone I know who has an iPhone

The Number One Reason This Announcement Is A Big Deal

Everyone that I know including myself loves the iPhone and hates ATT’s service.  Apple recognizes this since a big percentage of the volume of calls to their customer service center are because of ATT not resolving customer issues having nothing to do with Apple.

I have previously written detailed article about my  experience started trying to work with ATT for a solution. In summary, I have good experience overall across the US and Canada. The area that I use my phone the most which is my home office and surrounding areas is almost impossible for me to use my phone. This area has plenty of towers and ATT reports I should have great service but of course I don’t

This announcement is a huge deal because it demonstrates Apple’s laser beam focus on customer satisfaction and highlights in my view ATT’s mishandling an iPhone market domination opportunity.

Lessons: Apple Strategy Outstanding,  Verizon Strategy a Plus  ATT Strategy Doesn’t Work

I have experience with both Verizon and ATT. Recently I tested another phone with Verizon and I was very pleased with the entire experience including the attention at the Verizon owned store,  customer service, billing and phone service.  The only reason I didn’t changes was that at the same time I was testing a new phone I read Verizon would be carrying the iPhone and I wanted to wait.

Apple has done a great job of developing strong customer loyalty.  I am sure there are people who have given up their iPhone to switch to another service after being worn out by ATT but I don’t know any of them.  Everyone I know who has an iPhone wants to keep it.  Apple understands what will appeal to the consumer and consistently delivers.

Verizon has been out there focused on offering a very strong cellular network.  Every Verizion customer I know is happy with Verizon service and coverage….No Exceptions! My brief experience with the store staff, customer service and tech support was very positive.  Verizon is  focused on solutions and not excuses.

Verizon and Apple Together Should Be An Outstanding Experience For Consumers

This all makes for an excellent case study on how ATT  did not capitalize on a huge opportunity. If they had consistently delivered on quality of coverage and customer care, Verizon would not have a chance.  Now Verizon has the opportunity to take huge market share.  I betting they will.

What Is Your Experience?…Please Comment

Steve Pohlit

Business Development Consulting
Executive Coach

727-587-7871

Email


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Harry Potter, Millenia Mall, Illusions

While working with a coaching client on site in Orlando, Florida I observed packed parking lots, traffic jams around Millenia Mall and filled restaurants. My comment was ” they have not heard there is a world wide recession!”

We discussed why the area seemed particularly crowded. The number one reason seemed to be that the new Harry Potter attraction had just opened at Universal Studios and it seemed be a huge draw.  So now I knew that my observation of the market could be distorted by a special event.

Later that day, I was invited to join a group at a very popular “upscale restaurant”. This place is very near Tiger Wood’s home.  My definition of an upscale restaurant is one where the dinner check for two including tip is in the $200 plus range.

After a marvelous dinner, I met the owner. I had a comment and a question. My comment was about the wonderful dining experienced I just finished. I assured him I really enjoyed it as did the  business people dining with me. My second remark was that his business is  actually an economic indicator…a barometer of how well people are doing.  Given that I asked how his business was doing on a comparable basis with last year.

Comparable analysis in business is where you compare the same period this year with the same period last year. In this example I was asking about business this year to date vs last year. He told me his business was down 30% and that the “upscale restaurant market” was down 40%.  He felt good as he was fairing better than the competition. I was not feeling that good about it considering the economic slide began accelerating in 2008.  This means the numbers in 2009 used as a comparison have already been on a decline so the decline in 2010 is particularly disturbing.

I mentioned to my client  and his key person in Orlando that I would send them a list of what I would recommend this restaurant business owner do to strengthen the business. I decided these 7 Steps could help many other business owners so I am using my blog for the action plan and I will email my friends to let them know about these ideas for their Orlando restaurant owner friend.

Top 7 Steps For Strengthen Sales and Profit In The Restaurant Industry….Actually Applies To Most Businesses:

1. Know your customer!  People coming thought the door and buying should be acknowledged with an email or card and possibly more. How do you do this?  You need to have their contact information and specifically an email address and now ideally their cell phone number.

Here is an idea on how you do that: Buy them a drink or a dessert in exchange for their information.  Here is the key: when you identify a particularly important person, the owner comes to the table, welcomes them and offers to buy their dinner in exchange for the cell phone number so they can be alerted for a very special event. Now before you say this ticket could be $200 or more I ask you how worth it is to have the cell phone number for key text messages with VIP’s and I mean people whose net worth is in 8 figures. This is huge

2. Have a plan. Your financial plan should be an annual target that can then be detailed to a weekly plan.

3. Know your numbers. Traffic and sales by time of day. Track your trends. Use this information to market to your list. Invite them to slower times using incentives.

4. Use all proven marketing tools to help grow your business. These include direct mail to targeted zip codes and ads with a “hook” in publications your target customer reads and other venues like radio, participation at key charitable events, local/regional festivals that are for your target audience, on line promotions and more.

5. Have your on line credibility in place meaning a website and social media presence

6. Use a referral marketing system. Reward people for inviting their friends and colleagues.

7. Monitor the variances from plan in all areas of your business. Nothing is excluded: payroll, food costs, utilities….the gold is in the detailed analysis of the variances.

Now You Know…Success Is In The Details.  Failure is almost always a result of not consistently following the steps that have been proven to lead to success.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

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Carl's Jr. Very Effective Use of Social Media, Internet Marketing, Video, More

Carl’s Jr. has over 1100 locations with 772 in California. They have no locations in my current home state of Florida. However, because of my business consulting experience in the restaurant industry along with a controversial video commercial released by Carl’s several years ago, I became aware of this restaurant business. I learned it was  founded with the purchase of one hot dog cart for less than $500  in 1941.

While reviewing a Facebook  application recommended by a friend I noticed an ad on the site for Carl’s.  Of course I remembered the original video that was absolutely outrageous and wondered if they had posted it on Facebook.  (They did not.)  What I did notice was they have almost 68,000 fans, they are promoting a new sandwich, offering an incentive coupon and their fan page wall is extremely active.

I went a little deeper and clicked to their website.  I stayed there maybe 5-8 minutes watching all their video commercials. They are very entertaining. I registered for their newsletter. The visuals, sounds and messages of the videos and the images of the graphics are terrific. If there was a location nearby I would be a customer.  I also feel that the next time I visit the West Coast I will look them up. Their presentation is that good.

Carl’s Jr has links to Facebook, Twitter, YouTube and Flicker on their website.  I am not sure if they have expanded onto other social media sites. If  asked I would  recommend they be on every major social media venue. Clearly the visuals and sound are huge assets for their messages about their food.

Food isn’t the only attraction as evidenced by one YouTube video with Audriana Partridge in a hot gold bikini eating one of Carl’s Jr.’s famous sandwiches. This video has already been viewed over 545 thousand times with most others by Carl’s Jr.  being viewed in the range of 20 thousand.  Think about the value of one YouTube video being viewed over one half million times.

I did a brief review of Facebook to see if key competitors are using social media. Facebook members have activated McDonald’s and Wendy’s fan pages. Neither company seems to have an active Facebook presence.

I am a major advocate for using social media to build business profits. But here is the key as demonstrated by Carl’s Jr.: you have got to have a hook.  Carl’s is kicking butt in their ads for size, quality and price vs. McDonald’s.  Then they add amazing visuals, incentives, and are definitely on top of their game when it comes to strengthening social relationships.  So they are hitting on all cylinders including the use of a well toned body wearing little excited about a huge order of food. What an amazing contrast and Carl’s Jr. pulls it off marvelously just as they did a few years back with a famous celebrity promoting their food wearing near nothing on the hood of a car.  It was amazing.

On video and in pictures, Carl’s Jr. looks like  great tasting food. I assume that is the case with more than 1,100 locations. Of course that is key for sustained growth in same store sales as well as sustained growth in the number of locations. Somehow I suspect the food experience is great and I will confirm that one of these days. If you have eaten at Carl’s Jr. please share your experiences including what you ordered.

Great  example Carl’s Jr. of executing very well on fundamentals.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

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The Business Building Principle At The Core of Local AdLinks

The goal of any business project is increased revenue and profits. If in some way the idea, project, technology is not able to be measured in terms of increased profitability why bother?  A key marketing principle is the best customer is one you already have while you work on programs to bring in more profitable customers.  Profitable business is earned one customer at at time which is why even the largest global companies that are very successful have a laser beam focus on customer satisfaction.

Local AdLink is an emerging business with a tool that is intended to help grow revenue and profits. It is an exciting idea and I became intrigued because their business model aligns with the business purpose of connecting with local customers and  prospects.

A couple years ago I purchased an ebook for I think $17 or something like and it was about a guy implement local business to customer marketing.  I looked at what he was doing and concluded it made sense.  So I set up a program at http://localretailmarketing.com  Very shortly after that a guy contacted me about a car wash and related services business he had in the Midwest. So  we tested this and in six weeks a credible list of 1400 subscribers was developed. Ultimately his business was sold and one of the assets was this list.

Unless You Are Building An Asset, Marketing Dollars Are Essentially Being Flushed Down The Toilet

When I noticed Local AdLinks I concluded that it fit well with the asset building model I advocate.  I also concluded my skill set was best directed to teaching Business Builder how to do this.  We are just starting. However the people who join Local AdLinks with my my team receive an amazing income earning potential business model and support.

The following letter was sent to a local business today (hand delivered) and demonstrates the basic program I advocate.  Notice the entry fee.  Team members who sell this receive 40 %  of the revenue. Do the math.  If you don’t join my group, you should steal this letter and program because it is the one that will work for any (for profit) company.  That is right – any.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, The Profit Expert

Now Here Is The Letter I Mentioned

I R Consulting, Inc.
Steve Pohlit, President
Websites:
http://localretailmarketing.com
http://stevepohlit1.LocalAdLink.net
http://irconsultinginc.com
http://stevepohlit.com

Dry Cleaners and Car Wash

Executive Summary of Business To Consumer Marketing System and Pricing

Business Goal : Increase revenue and profits using proven on line marketing tools and techniques.

Implementation: Jean Levy will coordinate the detailed implementation plan. Steve Pohlit is accountable for final product and implementation.

Tools and Techniques

Website descriptive and keyword search engine optimized: Ex Largo Florida Dry Cleaner. I understand the business has a domain name. For this program, the dns addresses of the domain should point to my server to allow access for design and edits.

Customer Contact Form on web page: normally we use first name, email address and phone number. The phone number is optional. The contact form is designed using an autoresponder system which essentially is a system that automates messages to people who register.

Autoresponder Sequence: generally a series of messages designed to entice people to the business. We draft these messages and there will be 8 developed delivered at a rate of approximately two per week during the first month. Then 2-4 per month in subsequent months. We rely on the business to help us with the content and promotions for these messages .

Local Adlink 10 Zip code package: this is an innovative system where local companies receive ad placement on 129 search engines and the Local Adlink website. Upon acceptance of this proposal, Jean Levi will meet with you to review all the advantages of Local Adlink which are extensive. This should be tested for a minimum of 3-6 months. All ads we design will include an image and an incentive for tracking purposes. The incentive will be a coupon with an offer defined by Capri. We suggest 20% your next dry cleaning order, Free Car Wash with dry cleaning order receipts totaling $100 and 20% off your next car wash. Note all customers taking advantage of the promotion agree to provide a valid email address for the discount.

Point of Sale Customer Contact Program: Use a 20% off your next order coupon in exchange for name and valid email. Incentive to front desk staff. Offer $.50 for each valid name and email address form submitted.

Pricing:

$1,900 paid up front. For this price:

1-2 page website – you own the site
customer contact form
autoresponder and message sequence
Local AdLink ad
Consultation on implementing Point of Sale Customer Contact Program

Monthly – following the first month of implementation
$100. 00 Maintenance of customer contact program, autoresponder account and messaging
$100.00 Local Ad Link test for 3-6 months

We accept PayPal or a check. If paying by check, we will give the deposit information for the Wachovia Bank next door.

Comments:

This is a powerful program when worked consistently and normally takes 60-90 days to see meaningful results and return on investment. The key to success is consistent implementation which actually builds the asset base of your business.

———————————————————————–

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.  Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.

Follow Me and I Follow You

Join My Fan Page on Facebook

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Thank you for the opportunity to provide this information. We are ready to begin when you are.

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Elite Business Leader Group Leaks Marketing As The One Action That Makes More Money Now

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with  current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.

With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business.  The only difference in the individual representations was the methods used.  The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.

I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral.  10% were experimenting with video and close to the same were experiencing with blogs.

Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:

  • Email capture and marketing with the assistance of an autoresponder
  • Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)
  • Selective use of press releases
  • Direct response mail
  • Google Adwords
  • Networking events
  • Monthly newsletter
  • Radio Show Interviews
  • Select print and electronic ad placement
  • Ebay store (if applicable)
  • Other depending on your business

My marketing module is tailored for each business.  Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.

I have prepared an introductory package that will help most companies jump start their revenue growth.  This package is particularly attractive as it does not involve much time on the part of management.  Here is the summary:

Do It For You Package:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Templates For Your Blog,  Loaded That You Pick
Your own autoresponder account set up and assistance with the first 2 or three email messages
Up to three 5 minute videos, syndicated and integrated with you blog and website. (video is really hot.)

Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal?  Well it could be worth many millions. You tell me. What is your business and what is your idea?

Price $2,000 flat or $1,200 up front and$1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

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5 Steps To Stop Insane Management From Driving Business Into The Ground

As a reminder the popular definition of insanity is “doing the same thing over and over and expecting the different  results”. Most companies continue to do business the same way and blame the economy and high gas prices on their declining business results when they should be looking in the mirror. There seems to be a strong undercurrent of “I am waiting for somebody to do something vs. I am responsible.”

The operative word here is most. There are sectors of the economy that have been hit by current conditions. I will leave that analysis to economist and academics. They have a lot more expertise in such matters and enjoy the intellectual debates of cause and effect. I have a laser beam focus on what individual companies can and should be doing to achieve their potential.

I am excluding from this article any company who is in serious cash flow difficulty. When a business gets to that point, crisis management… turnaround expertise is needed. MY firm International Resources does that work and we are very good at it. I always advise if you are in that situation, call me or a firm like mine right now as time is of the essence. My direct line is 727-587-7871.

What are “The 5 Steps To Stop Insane Management From Driving Business Into The Ground?”

1. Have a very clear profit plan at each line item of business performance. Measure actual performance against plan and have clear accountability for achieving the plan line item by line item. To implement this you must have timely, accurate and relevant information. No excuses…must have.

2. When people who are accountable for line item performance consistently fail to meet the stated goals, replace them. Period!

3. The number one function in a business that will be the subject of most of the excuses is sales. These excuses come from people who do not understand how to market to a consumer who places ever increasing importance on relationships. Why do you think the community building sites like YouTube, MySpace and Facebook are in the top ten most highly visited sites globally? According to Alexa, YouTube is 3 , MySpace is 6 and Facebook is 8 ) Every business must have a relationship driven marketing strategy and then implement it. See Relationship Marketing below.

4. Always be evaluating the market including on line competitors. I wonder if Microsoft, Yahoo and AOL in retrospect would have done anything different when Google first came to market?  No company is immune from being seriously weekend by competition. I look at the drugstore landscape. I live in Florida where competition is very active particularly for pharmacy prescriptions. A new format of drugstores was introduced not that long ago by Walgreens, CVS, and others with positioning of buildings with 24 hour drive through pharmacies on high cost real estate. Two things have happened with those changes. Prices skyrocketed to pay for real estate and relationships with the pharmacy customer has almost become extinct. Within this landscape I am aware of several privately held drugstores doing very well because of their attention to customer relationships.

5. Don’t push a boulder up hill. Some companies were never meant to be. People start companies or buy existing companies because they think it is a good idea. The only opinion that matter is the market. If your business was not all that strong in the past and you are basically doing everything right, the best action to stopping the profit leaks may mean closing the doors. If you are not sure Contact Me.

Reality Business: The following examples are taken from just one day’s experiences – today.

1. I was talking with a former client who is now a good friend, who told me they have exposure on a large receivable as it looks like the customer is going out of business. After asking two questions I understood that procedures installed during the consulting project were ignored. Insane management. This happens all the time where people make exceptions to sound business practices and then wonder what went wrong. Follow well founded established policies and procedures without exception. Does that mean nothing will ever go wrong? No, but the surprises will be fewer and far between.

2. During a meeting with a very successful fund manager I asked him if there was any one or two things that he attributes to his success. We were specifically talking about clients who transfer portfolios of $250,000 and higher to him from other firms. He said: “just two things: first I have a “high touch” approach which cements the relationship. The markets have been unforgiving lately. I increase my meetings with clients when competitors are shying away from making calls to people whose portfolios have been hit. Second I have marketing funnel to my target audience that has consistently worked very well.” I am not writing the details as this is proprietary but I will tell you this – you don’t have to be a rocket scientist to figure it out.

3. I was invited to lunch at a very nice restaurant in Tampa. It has a fairly steep price tag for most of the selections. There were many tables available. Like nearly every other restaurant I have ever dined, regardless of price point, when I left they have no idea who I am and have no way of inviting me back. Insane management.

All in one day!!

Relationship Marketing:

I love talking about how easy it is for retail business to install a relationship marketing program. This is actually easy for every company, but most readers can relate to experiences with restaurants, grocery stores, dry cleaners, specialty shops and other retail stores. Just ask yourself when was the last time you received a thank you note, an incentive to come in for a special on a particularly slow day or a brief questionnaire asking you how they can serve you better? It happens. I listened to a story the other night about a business getting a fax every time it rains near the lunch hour from a nearby restaurant saying “It is raining. Our business will be slow today. Come in for a free Taco.”" Of course, nearly everyone will be buying more than one taco. But isn’t that cool and how hard is that to do?

Visit http://www.localretailmarketing.com for an idea on how you can begin strengthening your customer relationships. The information is free. My firm is not if you want us to do it for you. We get it done now which can be very valuable for you.

Accept The Responsibility and Take Action Starting Now!!

Sending all my readers the energy of wellness, happiness and peace.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

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Stephen Pierce Recommends 7 Internet Marketing Tools: Steve Pohlit Comments.. Twitter Fans Take Note

Stephen Pierce’s blog is dTalpha The content is mostly Podcast If you have an iPod or an iPhone subscribe to his dTalpha podcast at iTunes. Twitter fans heads up – Stephen announced a beta site that shows what is hot on twitter. I am not giving the URL’s here on the same day they were released by Stephen. You will need to listen to today’s Make More Money Monday podcast. Have a pen and paper or do what I do and that is I open up a new tab in Firefox for each site he recommends then I go to the site as he gives it. I then can spend more time with it later.

My business is showing people with a business how to make a lot more money. Every week Stephen offers suggestions that will help all size companies. This week is no different. There is a trends site, a stories site and a video advertising site that should be relevant for just about everyone. He also recommended several very cool niche sites for fans of twitter, adsense and selling on eBay.

The following is what I posted in response to today’s podcast:

Stephen, very cool suggestions.

I am a twitter fan (follow me at http://www.twitter.com/stevepohlit) so I am particularly interested in the beta site you mentioned. Also I am definitely checking out the trends site and stories site you suggested. Of course I have notes on all your recommendations and as person who works with people with varying business interests in my efforts as a build business profits consultant, I never know when one of your recommendations that may not be topical for me at the moment is perfect for a client.

This is a reminder that all dtalpha fans are welcome to contact me for a complimentaty consultation on their business. Of course this will need to be scheduled but I can generally get to you within 5 business days of receiving an email (stevepohlit@gmail.com )

One final thing – if you didn’t get Stephen’s Mind Power University package you should revisit that decision right now. I don’t know if there is still a special price or not but there is some powerful material in that package. Thanks Stephen

Steve Pohlit
http://www.stevereports.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest

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Be Honest ..What Is Your Instant Reaction To An Ad For A $64,950 Bed?

I instantly wanted to study the placement, the presentation and the copy. So the follow on question is did this presentation sell beds?

The company is not a client so there is no way for me to know for sure. My guess is that it is a very successful campaign even thought the copy is not very good and the graphics are just OK. So what makes me think the ad was very successful?

A two page foldout in a magazine published to appeal to wealthy people with the catch that $64,950 is for one bed is in itself intriguing. I am guessing those who have $100,000 in petty cash become very interested in this bed.

This article is not about a bed. The lesson is to appeal to your target audience. The company handcrafting this bed is not running the ad in ValPak. The placement is in a prestigious publication consistent with the quality and pricing of the product.

Valuable lesson. Pay close attention to ads and junk mail.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

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