A Bra and A Bullet and The Best Kind of Advertising
A woman traveling with her husband in their family van in Tampa Bay, Florida dodged a bullet - literally. Apparently, some unknown person fired a gun. The bullet went through the windshield of the van. A combination of the lady’s seatbelt and bra straps deflected the bullet.
An alert bra manufacturer who found this story offered to send her complementary bras and lingerie. The only problem was she only wears Playtex 18 Hour Bras and the company that called was not Playtex. Playtex did pick up on the story and is now sending her complimentary products.
This story is not only in the local papers, national news has picked it up, CNN and Good Morning America and possibly others are reporting on what could have been a very tragic story. Every time this story is run, including in blogs like this one, Playtex is mentioned in a positive context and the marketing value of this story for Playtex is huge. This is a great example of being on alert for how your products and services have helped someone. Advertising this valuable simply cannot be purchased.
Playtex should evaluate additional opportunities for positive impressions with this story. How the 18 Hour Bra literally helped save the life of a woman might be used on their web site, on their blog, and other media promotions. Of course the emphasis needs to remain on the wonderful outcome of what otherwise could have been a total disaster.
Steve Pohlit,
Business Consultant offers a free course "How To Increase Profits by 30% or More in 90 Days or Less" Register for this detailed guide on how to improve business performance at www.stevepohlit.com
