There are many moving parts in the social media world and they are expanding exponentially as entrepreneurs and business giants develop tools capitalizing on the rapidly increasing numbers of people using social media resources to communicate and promote.
In 2009 I launched my first successful venture built entirely using social media resources. This means that I developed connections on key sites including Facebook, YouTube and Twitter. I built awareness of my business by delivering valuable free content with the promise of more in-depth information for those who joined my membership site. If you want to see how that works, register for my free course at Manifest Mastermind.
I did almost all the social media building myself with the help of some automated tools for growing Twitter followers. In doing that I realized how much work was involved in building a social media network the right way and concluded most people would not do it. I began and still advise business owners and managers to outsource this work as a lot of it was actually rather tedious. I realized the business opportunity and established the company New Digitial Media, Inc. The sole purpose is to develop a social media and internet marketing development funnel for you.
I now have nearly three years experience using social media sites and tools for the purpose of building an marketing funnel that results in attracting targeted clients and customers. This article presents the foundation tools I started using in 2008 which are as relevant today as ever. This article also contains my latest thinking on the tools that everyone should consider for a well founded on line marketing funnel using social media and internet marketing tools.
I chose that word because I learned from Robert Ringer that optimal success long term occurs most frequently when all components are working well together. I have included Internet Marketing in the title and reference it here because at the core of Internet Marketing are websites and email autoresponders. These continue to be integral components to the on line marketing silo of a larger building profits program. I teach the building profits foundation course to audiences across North America and use the in-depth modules with my consulting and coaching clients.
This is a brief outline of The Online Marketing Blueprint. To include explanations at this point would result in a book. In fact I am writing The Book On Business Profits which will include details of the components of this Blueprint and a lot more. Register now at the quickly created by me without any graphics web page and you will receive bonus announcements plus text and audio samples of the book when it is released by the end of January.
The Blueprint Outline (non – diagram format):
Domain name that matches your business name (or at least close) Dot Com only
Website for branding
Wordpress based blog (not on WordPress.com) for building credibility and your list
Foundation Social Media Tools
Facebook personal profile
Facebook business fan page (flow your articles and other relevant updates here)
Facebook group (only if you plan on being an active group leader)
Two Twitter accounts…one personal and one business. Use both for business
A LinkedIn account with a personal profile emphasizing your business
A YouTube account
The newest brand building tool you will soon here a lot more about is optional of course however, you should get started now with this. http://VideoTVTalk.com With this tool you can send branded email video messages, have branded webinars and on line meetings, your own branded TV site that can be pay per view if you want. I am really excited about this and I am working on my branded email backgrounds and branded page for my videos now. In the meantime Click Here to visit the site and check: out the features and benefits. One major benefit is that with your branded site and videos there is no advertisement or competitor diversions like we have with YouTube. See my first example of a private label site. Note you will be able to tell I have not used a professional designer. This is my first presentation of a branded video website. It took be a several hours of playing around to get this done on top of the time for the video. What is really cool is that this will all continue to get better. Click Here to check it out.
Note: Use Video TV Talk continue to use YouTube more about that in future articles and videos.
Local Search and Marketing
For most people, thinking in national or global terms for on line marketing is common. Local marketing seems to be confusing for many but it there are really few differences. All the foundation tools and accounts are valuable for most local businesses. The issue seems to be one of understanding. Local business owners often do not have the time to stay current with marketing opportunities and if they do then they do not have the time.
There is a huge opportunity for people to help local business with marketing. The problem with that is there are very few people who really understand market in relation to the number of businesses that need the help. So you have people promoting products and services to business owners who are not skilled and experienced.
I am beginning to recruit people who want to work with me and where I will show them the step by step process of how to introduce business profits building marketing to businesses and then coordinate the implementation with my company’s staff at New Digital Media, Inc. If you have an interest my contact information is below.
Return on Investment (ROI)
I only offer clients what they need to get started and make incremental profit. Companies need to see an ROI before being asked to invest larger amounts. With any business, including locally owned and operated businesses, a domain name and at least a basic website with contact information is essential. That way they can register as a company and come up on local search with engines like Google. Once that is in place then I want to address ways to build traffic to the site, build a list and build business.
Call To Action
All companies want their on line visitors to do just one of the following:
Physical visit if the business is retail or retail services
Buy on line if the company has an ecommerce business
Subscribe to the list
Social media marketing, internet marketing must lead to a call to action. Now call me or email me and let’s discuss how we can work together. All contact information follows.
Business Consulting, Executive Coach
Temporary CEO, CFO, Controller Services
Social Media Services
New Digital Media, Inc.
About: Steve Pohlit CPA,MBA has been the CFO and COO of major domestic and international companies. Steve has extensive business ownership experience having purchased and started off line and on line businesses. Steve offers his business building experience to companies and entrepreneurs with business coaching and business consulting. His focus is on building business profits and net asset value at above average rates. All articles published by Steve unless specifically restricted may be freely published with this resource information.
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