All the solutions are waiting for you to attract them. That’s right and if you disagree, you are correct. What you believe is true for you. For me, I know what I focus on expands. That is The Law of Attraction and it is always working even in business. If you expect problems you will attract problems. If you look outside for the reasons there are issues in your business, then you will always be finding someone or something to blame. All this solutions for your business start with your knowing there is a solution. Consider these examples:
Last week I began working with a rather large business that finds itself in a cash crunch. The first meeting I had with the owners of this business asked the single most important question relative to this situation. “Do you feel this situation can be solved?” Without a consensus yes answer, there would be no reason to continue. We continued.
I called a meeting on the second day right at the beginning of the day with these owners. I asked them to begin focusing on the picture of success. I guided them to shift their thoughts from all the issues that are pressing to the picture of a well coordinated profitable business with plenty of cash. I said to them we would have this meeting every day that I was on sight and I encouraged them to hold the meeting when I was not there. This week I will give more clear directions on imaging specific success for their business.
In business there are three situations: First there is the current situation. Second there is a situation that is more negative than the current situation and if that trend continues it could lead to what people describe as a worst case. Third, there is the going forward picture of what it is that the team of people in the company will create. Of course my work is primarily focused on the third picture. Since I am not able to discern what others are intending, I spend some time on a worse case scenario designed to protect the business should events proceed quickly to the negative. On balance, I usually spend 90% of my time on designing and implementing the going forward plan.
Solutions to business situations vary depending on the conditions being addressed. The second day into this project calls were received that represented huge opportunities. Day three another call came in that also represented a marvelous opportunity. None of these seemed to be in motion until the owners began focusing on success. They are responsible for their business and they are responsible for attracting success. My work is to help them attract success and optimize revenue and profits. I show them how to continue that process once the project they hired me for is complete.
Does their business suck? Well actually it did up until a week ago. The owners are beginning to see they are responsible. They are no longer blaming external people, places and things. Once you accept responsibility that your are the reason for the state of your business, then you can begin to paint a new picture.
I experience more examples of how business sucks in one week that I could possibly write about in a month. I’ll bet you do to and I’ll bet you have a short list of what they could do to improve the situation fast.
Consider this example: in the town of my most recent client referenced above, there is a very nice building exterior that is a home of a restaurant. From all outward appearances, I anticipated a very good dining experience. Inside told a different story. First the atmosphere was very institutional. However, it appeared to be clean. The appearance of the staff was not one where you knew they had much pride in themselves and so they didn’t have pride in servicing customers. I am sure there were exceptions. But I didn’t attract any that evening. The food was not even close to the pictures on the menu. The beer selection was good and it was good.
That is just one example of “When Business Sucks, Look In The Mirror”. Each of the issues described are fixable in a very short period of time. There are so many opportunities in business for “doing it better” without having to spend a lot of money. The solution starts from within. It starts with the mindset “I am responsible for the outcome of my business.”
In operations, I work with companies on fundamentals. In marketing I recommend solutions and have do it for you solutions. The do it for you solutions are particularly valuable in the social media marketing arena. In all cases I stay focused on proven business principles. These are the ones that are ignored the most because the discipline required t0 execute the fundamentals is routine and boring. It just so happens those fundamentals are where the gold is mined.
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Designer: Local Business Marketing This program is outstanding because it builds long term relationships and profits.
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