Major events offer an opportunity to capture traffic searching on the keywords for the event. Caution: there needs to be credible link to the event or you could develop negative goodwill with the campaign.
In this example the business is Manifest Mastermind which teaches the principles of focused intent, imaging results, using a mastermind group and in general all the principles of The Law of Attraction.
The Law of Attraction’s popularity increased significantly with the release of the movie The Secret and the book by the same name.
In this example, we were testing the idea of drawing the parallels to President Obama’s successful campaign and inauguration. We knew the inauguration would be a very popular search term. We choose YouTube video as the network for a short video clip. Our goal was to measure our opt ins during the two day test. The two days included the day of the inauguration and the day before.
Our results exceeded our expectations with opt in rates more than double our projections for the test period.
Manifest Mastermind is using video throughout the sales cycle and I highly recommend your business adopt this business building technique.
You are invited to experience Manifest Mastermind’s free course 7 Steps To Manifesting Your Dreams. Click Here
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The Profit Expert
Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871
This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com
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