Build Business Profits

During a trip to my hometown Johnstown, Pa I had the opportunity to ask quite a few people how they were doing economically.  I was anticipating more than a few doom and gloom stories.  

I learned about a company that makes specialized lighting systems for coal mines that has doubled in size from 40 employees to 80 in less than four years. Plus they are still hiring.  New lighting technology has created a new market: coal mines that have closed.  Really cool!

I met an engineer for bridge systems in the Pittsburgh market whose main concern was being so busy. He was actually hoping for to be able to take some time off soon.  Then there was the guy who couldn’t say much about his work. In fact he couldn’t say anything because he works under an oath of silence in a place near Washington D.C.

Nearly everyone I talked to was upbeat and busy with their jobs.  Consistently I meet business owners who tell me their business is bad. This trip was no exception. In every case except one, what is really bad is their mindset or attitude.  Each doom and gloom story is attached to a business that has huge opportunities for profitable growth. But the owners don’t think so. When the owners don’t think so the results reflect what the owners think. I encourage every business owner I meet to get started with easy to implement, economical marketing. My recommendation is a four step:

1. Install or update the business website with visitor contact capture on every page.
2. Activate a blog with relevant content fed to syndication sites. Each item of information has back links and contact information capture form tied to an auto responder.
3. Use video for topical content structured with benefits and a call to action. Syndicate the videos, add them to the blog and select ones to the web site.
4.Using email marketing, and other action steps, get closer to existing customers and develop relationships with prospects.

While my marketing module is comprehensive the above 4 steps are integral to the module and will result in noticeable improvements to your business. Implementing most of these four steps takes very little cash but does require some time. The choice is spend your time on rational marketing or you can sit around and complain. 

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert 
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated. 

The Profit Optimization Formula Is No Secret – It Is Just Largely Ignored:

The companies most profitable, using profit before tax as a percentage of revenue as the measurement,  are those the provide the most value to their customers.

Consider Google: Google just reported a growth in profits exceeding 30% during an economic period many describe as tumultuous. Nearly all of this profit comes from their Adwords product – targeted advertising. Why is Adwords successful? Because Google’s clients see a positive return on investment. A positive return on investment is value.

Now Consider Yahoo – no longer today’s idol in terms of business profit performance. Nothing is forever. In every instance, where there is a business that is very profitable, regardless of it’s size, it is providing value to their customers better than their competitors that is key. Remember that value is always defined by the customer. So if your goal is to build very profitable revenue then you must continually focus on the value your customer wants and over deliver.

In summary – the higher the value delivered, the higher the profits. Your entire business should be focused on how to deliver more value.

This is why the first step of the marketing module that is part of my build business profits consulting process addresses how a company is taking care of their current customers. The most valuable customer is the one you already have. When that program is in place then you begin focusing on growth.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert 
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated. 

All Business Crisis Management and Business Turnaround consulting work is done with the direct involvement of Steve Pohlit, President of International Busines Consulting Resources.

I follow the five step process outlined on the main page my business crisis management site -click here. I will do everything possible to avoid a legal reorganization under the Federal Bankruptcy code. When that vehicle is necessary to protect your business, it must be a last resort. The reason is that the administrative costs of reorganization under Chapter 11 of the US Bankruptcy Code are huge. There are attorney fees, administrative fees of the court, trustee fees and professional accounting fees. All of these costs must be paid by the assets of the business or from concessions made by creditors. If your business is struggling, the sooner you call so we can begin addressing your core weaknesses the better.

My experience includes very successful business  turnarounds outside of bankruptcy court, successful turnarounds with the protection of the US Bankruptcy court and failures within the US Bankruptcy Court. I have turned around my own business that I purchased and was failing. I have worked with small and large companies, public and private. If you are concerned about the strength of your business you want someone who has personally been through the process as a business owner as well as an advisor. My business experience is extensive. If your business can be turned around, we will do it.

Steve Pohlit, President
IRConsulting, Inc

Offices:

Las Vegas:
3651 LIndell Rd., Suite D162
Las Vegas, Nevada  89103

Tampa
12233 94th St N
Largo, Florida 33773

Direct Phone Contact: 727-587-7871

I recently published an article on how buying a business or selling part of a business can add significant value to your business.  Click Here for that artcle and special report.  Buying or Selling an Internet Business or Domain Names warrants separate information since in most instances the basis for valuation are different. 

Click Here To See A Private Offering of Internet Businesses and Domain Names – List Is Growing and Updated Daily. You are welcome to list your Internet Business and Domain Names for FREE

Here are the primary considerations for valuing an Internet Business and domain names:

Internet Business Valuation

The difference between an Internet Business and a stand alone Domain Name is that one is generating traffic and possibly revenue and profits and the other is not. 

Internet Business Valuation is similar to a traditional business valuation. Consideration is given to physical asset value, customer base information, trends in revenue and profits. The primary goodwill asset is the domain name and active customer base.  Valuation specialists are numersous.  However, many have never operated their own internet business and many have minimal business experience. I started an internet service provider busiess in 1995. I have extensive business experience on line and off line. Normally I can offer you an idea of valuation fairly quickly then you can decide if you would like my assistance in due dilligence and negotiating a deal.  

Domain Name Valuation 

Admittedly valuing a domain name can be challenging when there is no business attached to it. However, there are precidents.  For example a low number of letters attached to a dot com extension are generally very valuable.  I have several of these on the market at Buy or Sell A Business.  Domains associated with hot markets and topics command a higher prices. These domains have highly searched keywords in their names.  

If anyone gives you a definitive statement as to value, unless they are wiring you the cash in connection with a statement you find favorable, I advise exiting that converstation very fast. Many brokers are interested in the listing and then will come back and tell you the market has changed and say you will have to accept a lower price.   Not all are that way since a quality broker will be working to get you the highest price if their fee is based as a percentage of the selling price.   I am not a broker. I provide my site as an painless way to list your domains and if there is deal as a result of that listing, a very reasonalbe referral fee can be paid.  I also do not restrict you from listing your domain elsewhere – your domain is not parked on my server.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

The number one reason for buying any business is you are able to acquire value faster that what it would take for you to build it.  There are usually always deals that can increase your sales and profits by acquiring a company. In a turbulent economy there are usually more opportunities than normal.  

If you are a business expanding through acquisitions,  there are also economic benefits of combining functions that can successfully support a much larger business. Typically systems support and administrative functions can be streamlined to reduce the expense structure.  

There is no value to economic streamlining of  the cost structure  if the immediate attention needed on the customer base is ignored. Consider this example: you are business who has had a service relationship with a certain suppier for say 5 years. Now the supplier is purchased and the customer service support structure changes and the reltionship is weakened or lost.  (Do you know anyone who was a Nextel customer and has a postive story following the acquisition by Sprint? ) Without an laser beam focus on customer retention, the economic gain of administrative synergies following an acqusition are soon wiped out.  

Please Click Here For My FREE Report on The Key Issues That  Must Be Addressed Before Buying a Business of Any Size

What does this have to do with divestitures?  When you prioritize your resource allocation, sometimes it makes a lot of sense to sell a product line or division.  If a part of your business is divertiing your attention from your core, selling it should be considered.  As for selling the entire business the reasons are many and will be covered in a separate report.  

Email Me or Call Me Steve Pohlit at 727-587-7871for No Obilgation Consultation

If you are considering divesting of part or all of your business, I highly recommend contacting a firm that will give you independent council on positioning the sale.  You will want an objective evaluation of the strengths of what you are selling.  Often I find opportunities strenghening the performance of the component targeted for divestiture.  My most notable success story was helping a company achieve double their asking price.  The value of that increase was $850,000 and that was achieved in less than three months of work while negotiatiing the sale.  
I have in process a report on The Key Issues That Must be Addressed Before Selling All or Part of Your Business. Click Here to send me an email to let me know of your interest and I will send it to you when it is released. 

Buying or Selling An Internet Business or Domain Names 

Click Here for This Special Article

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com