Build Business Profits

In doing research for my current business development project which will demonstrate the power of social media I discovered what seems to be a really cool tip for those looking for a job.  I found this tip on the very popular blog Mashable and here it is from Eric Pender

Another article today in the Wall Street Journal and I am sure there are many other headlines as well about the state of the retail industry right now with retail companies dumping inventory at deep discount pricing, concerns about liquidity and credit not being available for doing deals (mergers and acquisitions)

I am not denying the specific examples cited in these stories. Circuit City is real, Pilgrim’s Pride is real and I am sure there are other bankruptcy filings today in the private sector. The real issues is leadership mindset.

I published the following comment in the Wall Street Journal today in response to an article “Retail Faces A Long Season of Stress” My response is relevant for all companies and entrepreneurs regardless of the industry:
—————————-
Many companies have developed their culture to focus on building a positive value added relationship with their customers and prospective customers. These businesses will feel much less of an impact of a global economic softening than others. Some will thrive. The operative phrase is cultural change.

Regarding credit markets and consolidation in the industry, credit constraints are real. However, it is also true there is capital available and if a deal makes strategic sense, it can get done.

Our most immediate challenge is mindset. We are tested in our ability to look for opportunities and solutions when media focuses on every possible negative story. Those who succeed with a consistent mindset that they can move forward successfully, will do so.

There are countless examples throughout history, including the depression era, of people moving forward and not being stuck. Mindset is a choice for each of us and is not a result of external events.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated.

Tom and Michael’s article “Marketing In The World of The Web”  is excellent work pointing to the changing landscape of retail marketing. The high rate of growth for the social networking sites is surprising many. Naturally strategies to recognize these trends are in the experimental phase. 

My own research into social networking was launched by becoming very active on a number of sites. My experience has been very enlightening. The guidance I offer as a result of this experience is actually very similar to when the Internet was in its infancy: “Make best use of the tools that become available. Continually test to determine which applications work best for your business. The primary goal as it relates to building revenue is to continually strengthen positive relationships with your customers and prospective customers. Use technology to assist in achieving that objective. Relationships are key as they will confirm what you are doing right and what you can be doing better.”

Social networking appears to be great resource for building relationships. Ultimately a social networking strategy needs to be linked to the point of purchase. If you are largely selling on line you should have an aggressive program to build a strong social network. This recommendation becomes progressively stronger when your on line customer base is international.  I recommend one of your most experienced and talented marketing professionals be in charge with the sole objective of linking your social networking strategy to the goal of further achieving the customer relationship objective. There is a huge integration opportunity.  

Harley Davidson was mentioned in the article. Harley is a great brand. They will and should continue to strengthen the brand. Their opportunity is to build a tighter connection with their dealers in the marketplace from the eyes of the customer and potential customer. The social networking value in this example is generally solidified within a market and ultimately by the dealer. Again another integration opportunity with strong customer and prospective customer relationships being the goal.

So the landscape is changing but I don’t think the underlying fundamentals are. Develop customer loyalty and those customers are your most significant asset with your prospective customer. Communication is key in executing that strategy. Social networking makes it that much easier to communicate.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated.

(Please Note: the best course of action is to take bold steps before have to file for Chapter 11 or worse a dissolution. I am experienced with crisis management, turnaround management and bankruptcy. Contact Me if you are worried about your business.)

Chapter 11 comes with a great cost including, legal, accounting and filing fees. The most significant cost is often the distraction of management’s attention from the core processes of the business. This filing raises more questions than it answers. The effectiveness of the company’s infrastructure in identifying and correcting the real reasons for losses should be under microscopic scrutiny.

Retail is won or lost one transaction at a time. It looks like Circuit City has a no profit pattern. It seems like this pattern is the core issue that should be resolved during this opportunity for reorganization. If not, the Chapter 11 reorganization will likely move to dissolution.

Ultimately, secured lenders will be fine. Vendors will be paid for new deliveries but are at great risk of not being paid in full for invoices related to deliveries prior to the filing. Landlords of closed locations can now begin to plan on what to do with that space as lease payments will be terminated during the Chapter 11 process. Other leases are likely to be renegotiated. Of course, there are large numbers of people who are now not working just as the holiday season is near for them and their families.

There is very little sunlight shining through with this picture. The glimmer of opportunity is for a structural reorganization to be defined and implemented that strengthens the core business. Should that occur, the purpose of Chapter 11 will have been fulfilled.

Steve Pohlit
http://stevepohlit.com
727-587-7871

Please comment below if you find this information valuable.

Business marketing to customers, to prospective customers and to other businesses. The online marketing venues are excellent. However, f you are targeting companies, remember those company owners and managers are not online reading your marketing articles and marketing messages by email.  Unless, of course,  they know and respect you.

Understanding this I stepped up my idea to test a “door opening” offer.  I high value added offer that most companies can afford. In developing a “door opening” offer for my consulting practice I discovered an excellent source of business contact information for my campaign.  My campaign objectives are:

1. To mail a letter that will motivate a business owner to call me for an appointment. The letter is just being mailed and I will report on my actual results vs target in a later post.
2. The “door opener” I am promoting is described in reasonable detail at http://b2cmarketing.biz This link will not be in the initial control letter.
3. Since my goal is a physical appointment, I am targeting companies within a three mile area of my office. I thought there was maybe 200 or so in the revenue range I was specifying.
4. I heard the contact information was in the public records. After searching for quite some time, I lost patience and went to a suggested lead source.
5. I was amazed to find the contact information, sorted as I specified, was readily available and surprisingly affordable.

Watch this video for how I found and proceeded to create the database of contacts for my initial campaign.

There are several reasons why I am providing this detail for interested viewers:

1. I welcome referrals for all my consulting services including this program which is described at http://b2cmarketing.biz This is part of the marketing of my consulting practice.
2. I do what I teach. This is a blog, there is a video in this blog post and I am syndicating this article on the social networking sites as well as several article syndication sites. This article which is also a blog post will be sent to my subscriber list. All of these techniques I teach business clients. I am now moving to a “do it for you”  offer since many of the recommended tactics with Internet tools are not being implemented by traditional businesses.
3. It is important to note that while I am marketing business consulting services, under that umbrella is a huge list of services including: email marketing, direct mail campaigns, website design, SEO, blog development and management, video marketing, Internet marketing campaigns, social media marketing, business modeling, cost management, systems evaluation, refinancing, mergers and acquisitions, organizational development and more. Yes there is more but they all come under one business goal…Optimize Profit.  I am an expert at optimizing business profit and the more people trust  those words the better business will be - their business and mine.

There are four foundation tools every business should be using as part of their marketeing strategy. These are listed on my site www.stevepohlit.com   I  have also  written detailed articles about these foundation tools. For example Click Here for an article on how blogs and video help your internet site search engine ranking. You sould be subscribed to Steve Reports for tons of information I publish that will help your business grow profitable revenue.

For your convenience the foundation tools are:

1. A currently updated website, keyword optimized and with  contact information capture script with linked to an autoresponder.
2. A blog that is regularly updated with relevant information and links to your website. You blog should also have contact information capture script linked to your autoresponder. Register at http://bloggingforprofits.biz  for free instuctional videos on how to do this. Here is my introductory video on Blogging For Profits again for your convenience
3. Use short videos that you produce, topic and keyword specific that you post to your blog. Select ones should be posted to your website. Register at  http://youtubemastery.net for more than 20 videos that teach you how to do this for free.
4. Enhance the relationships with your customers and prospect list with email communication. Use off line actions including; meetings, phone calls, post cards and letters.  This is why you want to capture the contact information of visitors to your website and blog.

During a trip to my hometown Johnstown, Pa I had the opportunity to ask quite a few people how they were doing economically.  I was anticipating more than a few doom and gloom stories.  

I learned about a company that makes specialized lighting systems for coal mines that has doubled in size from 40 employees to 80 in less than four years. Plus they are still hiring.  New lighting technology has created a new market: coal mines that have closed.  Really cool!

I met an engineer for bridge systems in the Pittsburgh market whose main concern was being so busy. He was actually hoping for to be able to take some time off soon.  Then there was the guy who couldn’t say much about his work. In fact he couldn’t say anything because he works under an oath of silence in a place near Washington D.C.

Nearly everyone I talked to was upbeat and busy with their jobs.  Consistently I meet business owners who tell me their business is bad. This trip was no exception. In every case except one, what is really bad is their mindset or attitude.  Each doom and gloom story is attached to a business that has huge opportunities for profitable growth. But the owners don’t think so. When the owners don’t think so the results reflect what the owners think. I encourage every business owner I meet to get started with easy to implement, economical marketing. My recommendation is a four step:

1. Install or update the business website with visitor contact capture on every page.
2. Activate a blog with relevant content fed to syndication sites. Each item of information has back links and contact information capture form tied to an auto responder.
3. Use video for topical content structured with benefits and a call to action. Syndicate the videos, add them to the blog and select ones to the web site.
4.Using email marketing, and other action steps, get closer to existing customers and develop relationships with prospects.

While my marketing module is comprehensive the above 4 steps are integral to the module and will result in noticeable improvements to your business. Implementing most of these four steps takes very little cash but does require some time. The choice is spend your time on rational marketing or you can sit around and complain. 

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert 
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated. 

The Profit Optimization Formula Is No Secret - It Is Just Largely Ignored:

The companies most profitable, using profit before tax as a percentage of revenue as the measurement,  are those the provide the most value to their customers.

Consider Google: Google just reported a growth in profits exceeding 30% during an economic period many describe as tumultuous. Nearly all of this profit comes from their Adwords product - targeted advertising. Why is Adwords successful? Because Google’s clients see a positive return on investment. A positive return on investment is value.

Now Consider Yahoo - no longer today’s idol in terms of business profit performance. Nothing is forever. In every instance, where there is a business that is very profitable, regardless of it’s size, it is providing value to their customers better than their competitors that is key. Remember that value is always defined by the customer. So if your goal is to build very profitable revenue then you must continually focus on the value your customer wants and over deliver.

In summary - the higher the value delivered, the higher the profits. Your entire business should be focused on how to deliver more value.

This is why the first step of the marketing module that is part of my build business profits consulting process addresses how a company is taking care of their current customers. The most valuable customer is the one you already have. When that program is in place then you begin focusing on growth.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert 
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated. 

All Business Crisis Management and Business Turnaround consulting work is done with the direct involvement of Steve Pohlit, President of International Busines Consulting Resources.

I follow the five step process outlined on the main page my business crisis management site -click here. I will do everything possible to avoid a legal reorganization under the Federal Bankruptcy code. When that vehicle is necessary to protect your business, it must be a last resort. The reason is that the administrative costs of reorganization under Chapter 11 of the US Bankruptcy Code are huge. There are attorney fees, administrative fees of the court, trustee fees and professional accounting fees. All of these costs must be paid by the assets of the business or from concessions made by creditors. If your business is struggling, the sooner you call so we can begin addressing your core weaknesses the better.

My experience includes very successful business  turnarounds outside of bankruptcy court, successful turnarounds with the protection of the US Bankruptcy court and failures within the US Bankruptcy Court. I have turned around my own business that I purchased and was failing. I have worked with small and large companies, public and private. If you are concerned about the strength of your business you want someone who has personally been through the process as a business owner as well as an advisor. My business experience is extensive. If your business can be turned around, we will do it.

Steve Pohlit, President
IRConsulting, Inc

Offices:

Las Vegas:
3651 LIndell Rd., Suite D162
Las Vegas, Nevada  89103

Tampa
12233 94th St N
Largo, Florida 33773

Direct Phone Contact: 727-587-7871

I recently published an article on how buying a business or selling part of a business can add significant value to your business.  Click Here for that artcle and special report.  Buying or Selling an Internet Business or Domain Names warrants separate information since in most instances the basis for valuation are different. 

Click Here To See A Private Offering of Internet Businesses and Domain Names - List Is Growing and Updated Daily. You are welcome to list your Internet Business and Domain Names for FREE

Here are the primary considerations for valuing an Internet Business and domain names:

Internet Business Valuation

The difference between an Internet Business and a stand alone Domain Name is that one is generating traffic and possibly revenue and profits and the other is not. 

Internet Business Valuation is similar to a traditional business valuation. Consideration is given to physical asset value, customer base information, trends in revenue and profits. The primary goodwill asset is the domain name and active customer base.  Valuation specialists are numersous.  However, many have never operated their own internet business and many have minimal business experience. I started an internet service provider busiess in 1995. I have extensive business experience on line and off line. Normally I can offer you an idea of valuation fairly quickly then you can decide if you would like my assistance in due dilligence and negotiating a deal.  

Domain Name Valuation 

Admittedly valuing a domain name can be challenging when there is no business attached to it. However, there are precidents.  For example a low number of letters attached to a dot com extension are generally very valuable.  I have several of these on the market at Buy or Sell A Business.  Domains associated with hot markets and topics command a higher prices. These domains have highly searched keywords in their names.  

If anyone gives you a definitive statement as to value, unless they are wiring you the cash in connection with a statement you find favorable, I advise exiting that converstation very fast. Many brokers are interested in the listing and then will come back and tell you the market has changed and say you will have to accept a lower price.   Not all are that way since a quality broker will be working to get you the highest price if their fee is based as a percentage of the selling price.   I am not a broker. I provide my site as an painless way to list your domains and if there is deal as a result of that listing, a very reasonalbe referral fee can be paid.  I also do not restrict you from listing your domain elsewhere - your domain is not parked on my server.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

The number one reason for buying any business is you are able to acquire value faster that what it would take for you to build it.  There are usually always deals that can increase your sales and profits by acquiring a company. In a turbulent economy there are usually more opportunities than normal.  

If you are a business expanding through acquisitions,  there are also economic benefits of combining functions that can successfully support a much larger business. Typically systems support and administrative functions can be streamlined to reduce the expense structure.  

There is no value to economic streamlining of  the cost structure  if the immediate attention needed on the customer base is ignored. Consider this example: you are business who has had a service relationship with a certain suppier for say 5 years. Now the supplier is purchased and the customer service support structure changes and the reltionship is weakened or lost.  (Do you know anyone who was a Nextel customer and has a postive story following the acquisition by Sprint? ) Without an laser beam focus on customer retention, the economic gain of administrative synergies following an acqusition are soon wiped out.  

Please Click Here For My FREE Report on The Key Issues That  Must Be Addressed Before Buying a Business of Any Size

What does this have to do with divestitures?  When you prioritize your resource allocation, sometimes it makes a lot of sense to sell a product line or division.  If a part of your business is divertiing your attention from your core, selling it should be considered.  As for selling the entire business the reasons are many and will be covered in a separate report.  

Email Me or Call Me Steve Pohlit at 727-587-7871for No Obilgation Consultation

If you are considering divesting of part or all of your business, I highly recommend contacting a firm that will give you independent council on positioning the sale.  You will want an objective evaluation of the strengths of what you are selling.  Often I find opportunities strenghening the performance of the component targeted for divestiture.  My most notable success story was helping a company achieve double their asking price.  The value of that increase was $850,000 and that was achieved in less than three months of work while negotiatiing the sale.  
I have in process a report on The Key Issues That Must be Addressed Before Selling All or Part of Your Business. Click Here to send me an email to let me know of your interest and I will send it to you when it is released. 

Buying or Selling An Internet Business or Domain Names 

Click Here for This Special Article

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

If your business is in a crisis there are several compelling reasons why you should call a Business Crisis Management Specialist. However before you do, please review the following and download your detailed report on The Exact Steps To Business Turnarounds.  It is possible you can do this yourself. However, it is likely to be in your best interest to use a business turnaround specialist.

How do you know if your company is in trouble? (For a complete presentation please visit Business Crisis Specialist )

Here are key indicators:

• Do you worry about running out of cash?
  
• Has your financing bank or lender reduced your line of credit or, even worse, called your loan?
  
• Do most of your key vendors have you on COD?
  
• Have any checks issued by your business bounced?
  
• Are you delinquent paying taxes or benefit insurance?
  
• Are revenue trends decreasing and accounts payable increasing?
  
• Have your valued employees left for a “better opportunity”?
  
• Are you spending all of your time fighting fires?
  
• Do you wake up at night fearing you will be out of business?
  
• Do you fear you will not have enough cash to meet your next payroll? What about the next?
  
• Are you thinking or have been advised that a reorganization of your business under Chapter 11 of the US Bankruptcy code may be the answer?
  
• Do you feel you are at or near crisis stage?
  

“If you answered yes to more than one of these questions, then you need to call me, Steve Pohlit,  at 727-587-7871 Right Now. That is my direct line. I will personally determine if I can help you solve your business problems or refer you to someone who can. This call will cost you nothing and may well save your company.”

Steve Pohlit, President
IR Consulting, Inc.
Turnaround Business Consulting
Restructuring, Recapitalization, Business Crisis Management

FREE Report: The Exact Steps To Turnaround Your Business
and Move From Crises To Profit

There Are Two Compelling Reasons To Consult With A Business Crisis Management or Business Turnaround Specialist:

• An independent professional skilled in turning around business crisis situations, brings credibility to your business turnaround process which serves to quiet the companies and people fearful of not getting paid.

• A key component of a successful business turnaround is developing and implementing a business plan for improved performance long term.  Enlisting the assistance of an independent specialist communicates to employees, creditors and the marketplace you are serious about becoming a stronger company.

One more thing - delaying can mean the difference between a successful business turnaround and having to close your business….or worse….having your assets siezed.

I will help you if at all possibe, but you need to make the next move!

Steve Pohlit, President
IR Consulting, Inc.
727-587-7871
Click Here for The Business Turnaround Consulting Practice
Restructuring, Recapitalization, Business Crisis Management

Please see the content below this video for each of the links mentioned.

The report mentioned in this video was published on Steve Reports on 9-15-08 here is the link: http://tinyurl.com/5fk85s The article shows how video took my site http://dublian.com to number one on Google. This video now shows how the report published on my blog is in the top ranking on Google. The key to that ranking are the keywords in the title and in how I have permalink set in the Wordpress settings.

This is an example of what you learn when you join my Facebook Groups teaching video, blogging and building business profits. Those groups are:

YouTube Mastery
Blogging For Profits
Build Business Profits

Remember I have a do it for you package that is awesome. It will save you a ton of time. As an example, I am experienced in setting up each of the features and it will take me nearly 10 hours to set this up for you. So this is a great value.

Do It For You Package ..Read Carefully…The Fine Print Contains A Gold Mine!!!

My highest recommendation is a four pronged attack designed to generate immediate results for you business. These are:

Contact Information Capture and Email Marketing
Video Marketing
Blog Marketing
Integration of Video and Blog With Your Web Site Foundation…SEO on steroids.
The following is how we will work together for immediate results for your business:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Blog Templates Loaded That You Pick
Your Own Email Autoresponder Account With Three Getting Started Messages
Three 4-8 Minute Videos Optimized for Video Syndication and Integrated With Your Website and Blog. This feature alone is worth more than the price of this package.
Up To 10 hours of consultation focused on guiding you to making more money with your business starting now. The value of this feature exceeds the price of this package. If you don’t agree after we work together, I will refund all your money and the products we developed plus the hosting is still yours.
Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?

Pricing: 2000.00 If you prefer a payment plan, $1,200 to start and $1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

The headlines today scream credit crunch and bank failures. There are two very important points to remember:

• People are still spending money

• Money is available to finance business

If your business is experiencing a profit squeeze and liquidity crunch, even those two points are not very comforting.  What you need is a laser beam focus on saving you business now.

Candidly, it takes experience, a serious but balanced posture and a clear plan that is implemented right now to save a company in trouble.  I have updated the symptoms of a business crisis situation as well as a detailed action plan  on what to do at my business turnaround site. This information is free.  If you are concerned I recommend you Click Here to visit Turnaround Management now.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with  current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.

With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business.  The only difference in the individual representations was the methods used.  The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.

I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral.  10% were experimenting with video and close to the same were experiencing with blogs.

Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:

• Email capture and marketing with the assistance of an autoresponder

• Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)

• Selective use of press releases

• Direct response mail

• Google Adwords

• Networking events

• Monthly newsletter

• Radio Show Interviews

• Select print and electronic ad placement

• Ebay store (if applicable)

• Other depending on your business

My marketing module is tailored for each business.  Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.

I have prepared an introductory package that will help most companies jump start their revenue growth.  This package is particularly attractive as it does not involve much time on the part of management.  Here is the summary:

Do It For You Package:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Templates For Your Blog,  Loaded That You Pick
Your own autoresponder account set up and assistance with the first 2 or three email messages
Up to three 5 minute videos, syndicated and integrated with you blog and website. (video is really hot.)

Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal?  Well it could be worth many millions. You tell me. What is your business and what is your idea?

Price $2,000 flat or $1,200 up front and$1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

If you are a subscriber to any business or marketing content email mail lists you know that every marketing person who has ever read a business book,  walked in a bookstore, or touched the coat of an expert is coming out with headlines appealing to the fear that appears to be pervasive in the marketplace.  Let’s take a look at some of the headlines appearing in my email box recently:

Subject Lines In My Email Box - A Small Sampling

What Is Your Economic Bailout Plan?

Steve, Annihilate The Rat Race

Turn Recession Into Prosperity

Just Follow This and You Will Make Money

Stop The Roller Coaster, I Want Off

Steve, How To Prosper In These Perilous Times

Recession Survival

Melt Down,  What Melt Down?

Discover The Secret of Staggering Entrepreneurial  Success

Everyone has a story that includes successes and failures.  However only a few have experience that is valuable for others.  Select coaches, advisers, consultants based on what they have done in their own business and not just based on what they say they have done for others.

I purchased my first company in the mid 90’s.  It was a chain of drug stores in Tampa Bay with revenues of $50 million.  There were more valuable experiences gained from being an owner for two years before it was sold that in my entire business career up to that point.

Soon after, I started an Internet Service Provider company and while doing that “pushed the experience envelope” in quite a few areas.  I learned what can happen if  you are juggling too much and assuming all is well.  Can you feel that all did not go well?

Listen to those people who have experience with your business issues.  They do not have to be an expert with your product or service. They must be an expert in helping you move forward whether that be marketing programs,  organizational development, pipeline management, technology….whatever the areas that need the most attention.  The best advisers are those who have a very clear grasp on your business model and quickly see the “A Priority” opportunities that can be moved on to realize maximum benefit quickly. You will not find this guidance “in a box” or emai. Personal attention from a person who understands and will guide your business forward and help you achieve your goals.

One starting point is to call me - Steve Pohlit 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

Fail To Act On The Information In This Report And You Could Lose Your Data.. Maybe Even Lose Your Business.

Discover How To Save Time, Minimize A Lot of Aggravation and Save Thousands of Dollars …Maybe Tens of Thousands of Dollars…Maybe Hundreds of Thousands of Dollars.

Best Part: Almost All of The Tools Are FREE!

You are about to discover how  this report is likely worth a lot more than the $162.50 I paid for some of this information.When you consider the value of your data and  the time and aggravation it will save you, this information is priceless. I hope this helps you and your business.

I just returned from the computer store that I have used for years to help me select new equipment, repair computers and provide advice on security. It is small shop about a mile from my home. I know the owner and senior technician well. I trust their work and advice.

Having owned a business with technical people I also know that sometimes things just don’t work right even when experienced competent people work on fixing them. This seems to be true for most things.

Problem:

My main PC caught a disease. I could tell when ads started popping up while visiting my regular business and news sites. The ads were bypassing my pop up blockers. I was disappointed my anti-spyware program didn’t prevent this.

After running a couple programs,  I concluded I was not able to get rid of the spyware. I took the machine up the street and let my computer experts work on it. Like other professional service businesses they charge for their time. When they called and said all was fine I took the patient home after  paying the  $162.50 bill.  I thought it was a bit high, but they addressed the problem the same day I called.

Well the patient wasn’t cured which was a bit upsetting after having dropped the $162.50. Since it was now Saturday night I looked at the paper Richard (the computer tech) gave me and noticed a list of programs I should be using to prevent viruses and spyware. One of those programs was a spyware software program already running on one of  my other machine which was working without a glitch. (I don’t know why I wasn’t running it on all my machines. I am now.)

I installed the software and ran the sweep. Wow - I still had a critical condition on my machine. In fact, here is the report:

Items Found: 62
Traces Found: 151
Risk Rating: Critical

In a flash all of that was fixed and no more evidence of spy